Jared Koett of bast explains, "Our aim is to reduce the time and materials involved in packaging while improving protection. We're excited to collaborate with Firewire to effect this change."
"When Jared first approached us it was clear he was on to something unique and long overdue for our industry", said Firewire CEO Mark Price, "and therefore we did not hesitate to get involved in helping to refine the system and bring it to market. Not only is it significantly more eco-friendly than traditional methods, but the benefits accrue throughout our supply chain due to better protection, the ease of unpacking boards at retail, and fact that surfers can reuse the system when they travel."
Firewire will introduce the system on all TimberTEK boards beginning in October, and will convert to the system 100% by early 2014. Bast hopes that retailers and surfers alike will embrace the system and that over time; it will become the default packaging option for the surfboard industry.