Firewire are nominated in 2 categories this year.
Breakthrough Brand of the Year
Criteria: Recognizing the small- to mid-size men's or women's brand that experienced breakthrough
growth between January 1 and September 1, 2011. Consider surfboard, apparel, footwear, wetsuit
and accessory brands that had a breakthrough year through product development and/or increased
brand recognition and appeal. Nominated companies can be new or established brands, but must
have annual U.S. sales of at least $1 million and no more than $20 million.
Analog Clothing
Firewire
Futures
Quiksilver for Girls
Stance
Surfboard of the Year
Criteria: Awarded to the surfboard model from Spring or Fall 2011 product lines (at retail between
January 1 and September 1, 2011) that featured the most exciting design, appeal or innovation.
Fred Rubble by Channel Islands Surfboards
Sub-Scorcher by ...Lost Surboards
Sweet Potato by Firewire
Slayer by Rusty Surfboards
Interestingly enough, last year it was a FW, a CI, a Rusty and a ...Lost up for Surfboard of the Year too. With the CI Dumpster Diver taking that one.
Fingers crossed for Firewire and the Sweet Potato this year.
Breakthrough Brand of the Year
Criteria: Recognizing the small- to mid-size men's or women's brand that experienced breakthrough
growth between January 1 and September 1, 2011. Consider surfboard, apparel, footwear, wetsuit
and accessory brands that had a breakthrough year through product development and/or increased
brand recognition and appeal. Nominated companies can be new or established brands, but must
have annual U.S. sales of at least $1 million and no more than $20 million.
Analog Clothing
Firewire
Futures
Quiksilver for Girls
Stance
Surfboard of the Year
Criteria: Awarded to the surfboard model from Spring or Fall 2011 product lines (at retail between
January 1 and September 1, 2011) that featured the most exciting design, appeal or innovation.
Fred Rubble by Channel Islands Surfboards
Sub-Scorcher by ...Lost Surboards
Sweet Potato by Firewire
Slayer by Rusty Surfboards
Interestingly enough, last year it was a FW, a CI, a Rusty and a ...Lost up for Surfboard of the Year too. With the CI Dumpster Diver taking that one.
Fingers crossed for Firewire and the Sweet Potato this year.
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