Firewire are nominated in 2 categories this year.
Breakthrough Brand of the Year
Criteria: Recognizing the small- to mid-size men's or women's brand that experienced breakthrough
growth between January 1 and September 1, 2011. Consider surfboard, apparel, footwear, wetsuit
and accessory brands that had a breakthrough year through product development and/or increased
brand recognition and appeal. Nominated companies can be new or established brands, but must
have annual U.S. sales of at least $1 million and no more than $20 million.
Analog Clothing
Firewire
Futures
Quiksilver for Girls
Stance
Surfboard of the Year
Criteria: Awarded to the surfboard model from Spring or Fall 2011 product lines (at retail between
January 1 and September 1, 2011) that featured the most exciting design, appeal or innovation.
Fred Rubble by Channel Islands Surfboards
Sub-Scorcher by ...Lost Surboards
Sweet Potato by Firewire
Slayer by Rusty Surfboards
Interestingly enough, last year it was a FW, a CI, a Rusty and a ...Lost up for Surfboard of the Year too. With the CI Dumpster Diver taking that one.
Fingers crossed for Firewire and the Sweet Potato this year.
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