THE FUTURE OF SHAPE

Our mantra defines us well. There is no question that Firewire has elevated the discussion around surfboard technology and performance. Words like FLEX, PARABOLIC and SANDWICH CONSTRUCTION, previously limited to Design Forums, are now part of the everyday discussion surrounding surfboards.

Whether its Taj's incredible year on the WCT tour in 2007, or the glowing testimonials of Firewire owners, we are convinced that Firewire has brought something special to surfing through the introduction of Future Shapes Technology, Direct Drive and most recently, Rapidfire technology. We are committed to constant surfboard innovation and improving the wave riding experience.

Our company was founded by surfers and our daily effort is driven by and centered around the act of going surfing. We're stoked on what we've been able to accomplish in an incredibly short space of time and look forward to the FUTURE OF SHAPE.