Timmy Wins Mr. Price Pro Ballito

Tim Reyes (USA), 31, etched his name into the history books with the biggest victory of his career, defeating Australian Matt Wilkinson, 25, in six-to-eight foot surf at the ASP Prime-rated Mr Price Pro Ballito in South Africa.   Back in the water just two weeks after a shoulder injury, Reyes’s razor-sharp performance saw him -Read More >

Firewire and Tomo Go Soft………….Goods!

After almost 8 years of near total focus on surfboards, Firewire has released a concise collection of Firewire and Tomo T-shirts featuring lightweight, slim-fit silhouettes, and focussed on logo adaptations of each brand. “For years we’ve steered clear of the usual product extensions that surfboard brands tend to take on”, said Firewire CEO Mark Price, -Read More >

Firewire and Pyzel Surfboards Collaborate

For Immediate Release – June 2014 Firewire and Pyzel Surfboards Collaborate After the successful collaboration with Tomo Surfboards, Firewire has entered into a similar arrangement with Pyzel Surfboards. “Jon Pyzel is clearly one of the best short board designers around”, said Firewire CEO Mark Price, “and we are excited about the opportunity to combine his -Read More >

Historic Day for Firewire Surfboards

Firewire Teamriders Dominate ASP Rio Event In unprecedented affirmation of the performance characteristics of Firewire’s parabolic rail, EPS/Epoxy sandwich construction, Firewire teamriders Sally Fitzgibbons and Michel Bourez won their respective divisions at the 2014 Billabong Rio Pro. “This is a very big deal for both Sally and Michel and we are so stoked for them,” -Read More >

Taylor Jensen Wins the 2014 Australian Longboard Surfing Open

Photo: Mike Pinneo ASP Press Release The final day of the 2014 Australian Longboard Surfing Open saw the sport’s top rated surfers do battle in the Association of Surfing Professionals (ASP) Longboard Qualifying Series (LQS) divisions with Taylor Jensen (USA) winning the Legendary Pacific Coast Men’s Pro and Jen Smith taking out the Pretty Shady -Read More >

SURFRIDER FOUNDATION HONORS 2013 WAVEMAKERS

SAN CLEMENTE, Calif., Feb. 22, 2014—The Surfrider Foundation’s Board of Directors and Staff gathered at the Talega Golf Club in San Clemente, Calif., to honor its 2013 Wavemakers. During this annual awards ceremony the Foundation recognizes individuals and companies for their outstanding volunteer efforts and support to fulfill Surfrider’s mission of protecting oceans, waves and -Read More >

Firewire Launches Linear Flex Technology (LFT)

For Immediate Release January 2014 Firewire’s product development is focused on three things: exclusively using epoxy resin and EPS foam cores, achieving lighter and stronger surfboards through sandwich construction, and optimizing flex to enhance performance. Though LINEAR FLEX TECHNOLOGY (LFT) may appear to be a simple construction employing familiar design philosophies found in traditionally built -Read More >

Michel Bourez Wins Reef Hawaiian Pro – Takes Early Triple Crown Lead

Photo Credit: ASP HALEIWA, Oahu/Hawaii (Sunday, November 24, 2013) – Tahiti’s Michel Bourez has won the REEF Hawaiian Pro, the $40,000 prize purse, and takes an early lead of the Vans Triple Crown of Surfing hydrated by vitaminwater®. Bourez, 27, built momentum through the earlier rounds of this competition and was clearly unstoppable by the -Read More >