Monthly Archives: October 2011

Sebastian Williams and Firewire Partner Up

or Immediate Release
October 2011

Firewire is proud to announce that 11 year-old phenom Sebastian Williams has embraced Firewire’s innovative Futures Shapes Technology (FST) and is the latest addition to the company’s talented athlete roster.

The FST tech features parabolic balsa wood rails and sandwich construction to optimize flex patterns, which in turn increases performance. FST is currently used by World Tour competitors Taj Burrow and Michel Bourez. Sebastian was the youngest member of the prestigious Hot 100 this year and if his surfing ability so far is any indication of his future potential, he’s going to continue turning heads for years to come.

The collaboration also includes Gary Linden who has not only shaped Sebastian’s boards since day one, but who is also recognized as one of the world’s best and most experienced board designers.

“Its not every day that a talent such as Sebastian comes along and Firewire is ecstatic he has chosen to endorse our technology”, said Mark Price, CEO Firewire Surfboards. “We’re also excited to work with Gary Linden as both Chuy Reyna, Firewire’s Marketing Director, and I rode his boards during our Pro careers, so we can attest first hand to his board design skills”.

“Having the opportunity to apply Firewire technology to the board designs that Sebastian and I have been working on is special,” said Gary Linden. “The incredibly important aspect of flex can now be incorporated into boards built for lighter surfers who without these construction methods were essentially left out of the benefits. Reuniting with a couple of my former team riders, Mark and Chuy is an added bonus insuring the integrity of the surfboards we produce.”

When asked about teaming up with Firewire, Sebastian’s excitement was palpable. “It’s a huge honor to join Taj Burrow and the other great surfers on the Firewire team. I’m stoked to have Gary Linden continue to design my signature model, and I’m looking forward to raising my performance level with the most advance surfboards on the planet!”

“Firewire believes that exponential improvements in performance can only be achieved through new ideas, materials and construction methods, which in turn will open up new design opportunities”.

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Firewire South Africa Welcomes Spring with a Big Sale – Check It!

All Flexfires, Alternators and Fishes are going for a song at R4800 including free delivery to anywhere in South Africa. Otherwise visit us instore at Country Feeling Shop No 1, Surf Village, 3 Da Gama Rd , Jeffrey’s Bay for even crazier deals or contact us on 042 293-1679 /

This amazing special is on for a limited period while stocks last so score your stick asap. Check it here.

The French Battlegrounds Thus Far – The Quik Pro 2011

So far the Quik Pro in France has gone in the favor of both team riders. I have heard the grumblings that Taj was overscored against Travis Logie in Round 3, but the guy has been on the short end of the stick all year. Think back to Adriano’s floater that beat him in Brazil or B-Mart’s repetitive backhand attack at Winkipop that sent him home with a 25th. All I can say is I am stoked to see Taj Burrow through. Hopefully the boys keep laying into the French beachies.

Check the event video highlights here, you won’t be disappointed:
Taj: Round 1, Round 3
Michel: Round 1, Round 3

Round 3 photos from Surfline and the ASP, follow the link for the full story and Michel’s clip.

Photo journal courtesy of Surfline and images from ASP/Cestari.