Monthly Archives: November 2011

Artsy Potato – Small Wave Photo Journal

Who says you can’t have a memorable session on a small day? Looks like Orange County native Ted Robinson brought the perfect quiver: a Sweet Potato and a GoPro. Mother Nature took care of the rest.

Taj Burrow Wins Reef Hawaiian Pro at Haleiwa, Bursts out of the Triple Crown Gates

Though the Reef Hawaiian Pro at Haleiwa started slowly, it ended with a bang as Taj Burrow rose to claim victory in the first jewel of the 2011 Vans Triple Crown. The surf steadily built over the three consecutive days of competition, as did Taj’s momentum. Riding his trusty 5’11 Pro Model, Taj consistently dropped 8’s and 9’s in shifty, unpredictable conditions that doomed many big names early on in the contest. For those keeping track, Taj was on the same magic board that brought him to the finals at the Quiksilver Snapper event.

Photos from Taj Burrow’s Blog.

“I had a good run, it feels good scoring in the 9-point range and it’s hard to do,” said Taj, world #3. “I just really wanted to win an event here. I am really happy.

“It’s funny I have never really gotten a good shot (at the Vans Triple Crown). I was thinking, maybe I should really have a go at one of these things so I actually have it right in the front of my mind.

“I love being in Hawaii. I was saying to a few of my friends it is so good to come to Hawaii and sit and make a base for six weeks. We are getting on a plane every other weekend normally, it’s draining. Coming to Hawaii you just get in a good routine, you unpack your bags and you can kind of relax. We train and eat good food and just the whole routine of it all I feel much better then having to skip town every two weeks.”

The Firewire crew is ecstatic with the result as it’s a massive springboard for Taj’s 2011 Triple Crown championship campaign, a title deeply rooted in the history of our sport. We hope you’ll tune in to watch Taj compete at Sunset and Pipe. Stoked!

Current Triple Crown Ratings
1. Taj Burrow 6500
2. Adam Melling 5200
3. Adriano deSouza 4450
4. Nat Young 4000
5. John Florence 3280
5. Michel Bourez 3280

Additional Victory Press: Taj Burrow’s BlogTransworld Surf – Surfline 1 & 2
Quotes and image courtesy of the ASP.

Taylor Jensen Wins the ASP World Longboard Tour (WLT)

Pics from ASP Europe

“After competing since he was 17, Taylor Jensen finally achieved a life-long goal and clinched the ASP Longboard World Title. A perennial favorite on any given day and the winner of numerous events over the past few years, the World Title had previously eluded him.

“I’m so stoked, its hard to believe this is happening,” Taylor commented after the win. “I have been working so hard for so long and to finally have this trophy in my hands and to be celebrating with all of my friends on tour is amazing. I’m really just trying to soak it all in and enjoy the moment as much as I can.”

Taylor continued, “A big thank you to all my sponsors and the Firewire Surfboards crew, my boards have been feeling amazing all year and that’s a huge part of feeling confident and being able to succeed.”

Taylor has been riding two Firewire longboard designs over the past few years, a high performance 900 designed by Dan Mann and a slightly thicker, more nose-rider friendly 904 designed by Nev Hyman.

Taylor was integrally involved in the designs and Firewire is now offering both shapes for the longboard market as the TJ_Pro (900) and the TJ_Everyday (904).

“Firewire believes that refinements to the shape of today’s modern surfboards can only produce incremental performance benefits. Exponential improvements in performance can only be achieved through new materials and construction methods which, in turn, will open up new design opportunities.”

Media Contact:

Custom Board Design (CBD) Product Review By Transworld Surf

We had Transworld Surf‘s on line editor, Justin Cote, build himself a sled using our innovative CBD platform and give a little feedback on the whole process. This is a cool and honest perspective of the Firewire custom board building and ordering process from someone who has gone through it all. GIVE IT A READ here.

Thanks to Transworld Surf for giving CBD a whirl.

“A late season mission to Isla Natividad was the first time I rode my new self-designed Firewire. It went well in the punchy, hollow beachbreak but is probably a bit too thin and narrow for the small, mushy crap I ride at home.” Photo: Bielmann/SPL

FIREWIRE Supports SurfAid through the Board Art Benefit

On October 8th and 9th, 2011 at the Sacred Craft Surf Expo in Del Mar, California, the Board Art Benefit event brought together thirteen incredible artists who teamed up to support SurfAid International. Each artist partnered with various shapers to create live art on surfboards as thousands of people watched, resulting in one of the most unique collections of surfboards ever assembled. Once finished, the boards will be auctioned off to raise monies for SurfAid’s life saving programs on the Mentawai and surrounding islands.

Firewire proudly provided boards for Heather Ritts, Norman Daniels and Peter Pierce.

The first showing of the completed collection is scheduled to be held at the Ocean Art Gallery on Cedros Avenue in Solana Beach, CA on January 21st, 2012.

“The Board Art Benefit was designed to bring surfing’s leading artists and shapers together to produce one of the most unique collections of surfboards ever assembled to raise awareness for SurfAid International. Thirteen incredible artists teamed up with shapers of their own choosing at the Sacred Craft Surf Expo in Del Mar on October 8th & 9th, 2011. They proceeded to create live art on the boards for a crowd numbering in the thousands at what may have been the finest live art event the surfing world has ever seen. Each of the boards will be auctioned at a later event with the proceeds benefitting SurfAid International.”

For more information please contact SurfAid at 760-753-1103 or


I wanted to take a moment to state that when Taj Burrow makes a promise, he keeps it. The example I will use in support of this claim is last week, TB put out “Fiji Vignette 1/3.” Now, I am no laboratory scientist that spends his day crunching numbers, but that made me think there might be 2 more on the way. Things are looking good here, as 2 minutes ago he tweeted about the second installment. Enjoy it, its just as tasty.

Shot and cited by Riley Blakeway
“Empty House” by Matt Leech

Sacred Craft Board Art

A little while back SurfAid came to us with a really cool idea that involved painting a few board at Sacred Craft and then showcasing them at various events before auctioning them off to raise money for future SurfAid endeavors.

Here is a little gallery that shows the artists at work and their final results. A special thanks to all the artists involved.

Peter Pierce –
Heather Ritts –
Norm Daniels –

Its Official: Timmy Reyes signs with Firewire

Firewire is excited to announce that the Huntington Beach native and World tour veteran, Timmy Reyes, has officially signed a multi year deal with the company. He joins a growing team of elite professional surfers that includes Taj Burrow and Michel Bourez and brings a new level of exposure for the Firewire brand to the SoCal region.

With a renewed focus on competitive surfing for the upcoming 2012 season, Timmy set out to improve all facets of his surfing from fitness to his equipment. On a recent trip to Mexico, he stepped onto a stock Firewire after breaking all his own boards and was hooked. “I am all about the technology,” said Reyes. “It has allowed me to find new confidence in my surfing. Working with the boys at Firewire has been killer and I’m ready for a great 2012.”

“As a high performance surfboard manufacturer, we’re constantly collaborating with the world’s best surfers.” said Mark Price, CEO of Firewire Surfboards. “Timmy is a World Tour talent as well as a highly regarded Southern California surfing persona. We are excited to elevate the brand’s status together.”

“I have been watching Timmy surf since he was a teenager and have always been impressed with his commitment to fitness and technique,” said Firewire Marketing Director Chuy Reyna. “When the opportunity to partner up came about, it was a no-brainer. Timmy has always had an amazingly positive approach towards the sport of surfing and we are proud to bring him onboard alongside our other marquee riders.”

“Firewire believes that exponential improvements in performance can only be achieved through new ideas, materials and construction methods, which in turn will open up new design opportunities”.

Media Contact:

Taj footy from his 2011 Fijian Travels – Part 1 of 3

We all know Taj Burrow travels the world and kills it. And we all know he has been traveling with Ke11y Slater a bit this year (congrats to him by the way). So when the two come together in an artfully shot/edited clip of epic surf in Fiji, the result is outstanding. Fresh off the TB press and served hot for your enjoyment.

Taj, Jay, Chippa & Kelly in Fiji, Shot & Edited by Riley Blakeway