Author Archives: Mike Thomas

Kalon Surf Launches Partnership with Firewire Surfboards

For Immediate Release July 2015

logoHatillo, Costa Rica – July, 2015 – K​alon Surf, Costa Rica’s premiere luxury surf coaching resort, has just announced a brand new partnership with Firewire Surfboards. As the leading surf coaching luxury hotel in the country, Kalon is always looking to align with other like­ minded companies that focus on shared principles of sustainability, quality, and creative ingenuity. As Firewire Surfboards is the leading focused surfboard company in the world for sustainable, durable, and innovative designs, the partnership should bring value to both companies—and most importantly, to customers.

“I am thrilled to announce our new affiliation with Firewire Surfboards,” Kalon Surf CEO Kjeld Schigt stated. “At Kalon, sustainability and eco-­friendly design while striving to still be the best in class, are a big deal to us. We had those principles in mind when we built our luxury boutique style surf resort, selecting renewable materials for our facilities. We serve organic, local cuisine, grow our own fruits and vegetables and support the local communities in various ways. And now, we have the chance to work with a company that creates sustainable, eco-­friendly surfboards with incredible designs. We are so excited to be able to provide an even more incredible experience to our surf guests.”

The partnership between Kalon Surf and Firewire Surfboards commences immediately. All Kalon Surf surfboards will be replaced by Firewire Surfboards over the coming months, so new visitors to Kalon will be able to take advantage of the new boards right away.

Kalon Surf is located at Altos de Miramar, 4 kilometers from Costanera Hatillo, Dominical, Costa Rica, and offers all­inclusive resort packages to vacationers who want to learn how to or improve their surf. Packages include lodgings, surf coaching at all levels, gourmet cuisine, pilates, massage, and an immersive one­ of ­a ­kind luxury experience that unites relaxation with adventure.

Firewire Surfboards is headquartered in Carlsbad, California, and creates lightweight, versatile surfboards using innovative materials and construction methods. Their award ­winning designs offer superior quality to the surfer and the planet.

Contact:

Kjeld Schigt

[email protected]

Kalon Surf SRL
Altos de Miramar
Hatillo, Dominical, Costa Rica
Phone: +1 949 34 26 215 Web: kalonsurf.com

Help us crowdfund Richard Kenvin’s ‘Surf Craft’

 

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Support the arts…and the East End’s place in America’s surfing culture. Help us crowdfund Richard Kenvin’s ‘Surf Craft’.

“Surf historian Richard Kenvin has assembled an amazing collection of boards from the early 20th century to the present. Even if you don’t know anything about surfboards, these marvels of wood, fiberglass and foam stand on their own as works of art.” – LA Times

Join forces with Firewire Surfboards as a lead sponsor and Main Beach Surf + Sport of Wainscott and Pilgrim Surf + Supply of Amagansett and Brooklyn to crowdfund the costs to curate and transport the seminal ‘Surf Craft’ exhibition from San Diego to LongHouse Reserve.

The cost of the exhibit is $38,000, $26,650 of which is covered by our generous benefactors. The remaining $11,350 will be crowdfunded by passionate friends and supporters of art, craft, surfcraft, surfing and LongHouse Reserve. You can help by contributing to this goodcircle project and by spreading the word – share the project via Facebook, e-mail, word of mouth.

To learn more click here: LongHouse Reserve Surf Craft funding at goodcircle

Thank you. We hope to see you at Surf Craft….

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Watch Sebastian Williams Tear Apart New Pier

The surf city of Durban in South Africa was crippled by a series of xenophobic attacks on foreigners during April 2015 in a wave of violence that swept across South Africa. International surfer Sebastian Williams (14) took refuge from the city troubles in the relative safety of the surf at the famous New Pier break.
Soundtrack: Short Memory by Midnight Oil.

Finatic and CJ Hobgood will change the way we all think about fins!

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For Immediate Release June 2015

Finatic and CJ Hobgood will change the way we all think about fins!

Perhaps one of the least understood variables affecting surfboard performance is fin choice. Surfers are now faced with the challenge of fin selection due to an overwhelming variety of brands, templates and materials; this decision is made even more difficult due to the configuration options offered by 5-fin boxes. Finatic aims to change that…

Finatic is the premiere fin testing program for surfers!

Taking a page from the Netflix playbook, Finatic offers surfers an affordable subscription-based service allowing subscribers to demo fins from FCS II, FCS, Futures Fins, Kinetik, 3D Fins and more. Members also have the ability to demo multiple fin sets simultaneously with a Platinum subscription.

Finatic provides unparalleled revenue streams for shops!

Fin demo programs at retail require constant maintenance and in most cases individual retailers are unable to stock a wide range of demo fin options. Not only does Finatic solve these issues, but Finatic has also developed a strategy that recognizes the importance of surf shops to the surf eco- system by including them in the Finatic subscription revenue streams.

Finatic Authorized Partners receive a percentage of subscription revenue generated by any referral that signs up for Finatic using their shop code.

All that a Finatic Authorized Partner has to do in return is place a Finatic Authorized Partner decal in their shop, place small Finatic promo stickers on their stock boards, and hand out flyers with their shops code to potential subscribers.

Finatic DOES NOT sell new fins, and will refer any new fin inquires to the shop associated with the

initial sign up. Finatic Authorized Partners also receive a percentage of any used fin sale.

We look forward to discussing Finatic’s new business model in more detail and we hope that shops will consider partnering with Finatic Fin Testing Program.

For more information about becoming a Finatic member or becoming a Finatic Authorized Partner, please visit Finatic.com or contact [email protected]

Norway Friends of Firewire

Far more environmentally friendly surfboards – FireWire Timbertek!

Here is a nice little write up from our friends in Unstad Norway:

Many surfers like to identify themselves as environmentally friendly and many live a relatively simple life. With few possessions and staying in homemade campers, close to the surf spots. Fires bonfire and feel close to the nature.
But many also wants higher standard- and ever more stuff fills your life. I want to write a few words about the movement FireWire now really sets a standard for – a lot more environmentally friendly boards.
We, the Wegge brothers have been fortunate to be ambassadors for these new boards, and will briefly introduce what this is:
Timbertek is the name of the boards that have a wood layer around them – along with a far more environmentally friendly mixture of epoxy as the outer layer. 2% of environmental emissions, compared to conventional polyester boards, and I have to say that this is totally awesome!  And although this is a factory produced board, and not handmade and made for your unique  surf style, I find great pleasure in surfing the FireWire boards I’ve been playing with for now. The shapes and properties are so well designed – and our new boards; Spitfire, Potatonator and unibrow, are all absolutely wonderful, if you ask us.
Another significant feature is that these boards are very solid; they can hit a few more rocks (as we often do) before it gets dings -which are perfect for Norwegian conditions, according to our mentor Mr. Frost.

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Mr. Frost and Crew

Screen Shot 2015-06-16 at 1.40.10 PM Kristian Breivik (aka Uncle Frost) tells us about the properties, and sponsoring us with pads, leash and the shipping. -a man with a lot of great tips – and now a nice surf shop located at Unstad. Less volume on the sides gives more aggressive rails – and it can turn tighter – this will be exciting to try!

Screen Shot 2015-06-16 at 2.19.13 PMThe first eco certification for surfboards and it’s not be ignored that they are absolutely incredibly beautiful!

Screen Shot 2015-06-16 at 1.38.57 PMMay 17th 2015 the “garbage dump” on Unstad was on fire- exactly a year since I last surfed this wave, in approximately equal conditions, only windy, but now calm and a historic nice social crew. -What a wave and board (the Unibrow)!

Screen Shot 2015-06-16 at 1.39.13 PMLofoten surf at its best. And the hoy is even greater now that we now have the ability to surf more environmentally friendly boards. Yes please, more of this!

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Surf Snowdonia announces partnership with Firewire Surfboards

Surf Snowdonia announces partnership with Firewire Surfboards to supply environmentally friendly, high-performance boards for retail and demonstration

Screen Shot 2015-05-29 at 9.38.58 AMSurf Snowdonia, the world-first Wavegarden surf lagoon in North Wales, has announced a partnership deal with leading surfboard brand Firewire Surfboards.

Firewire will supply a range of its latest models to Surf Snowdonia’s on-site retail store at Dolgarrog, as well as a number of demo boards, which will be available to Surf Snowdonia surfers on a try-before-you-buy basis.

This is the latest partnership announcement for Surf Snowdonia which is now entering its final construction phase. The unique £12 million facility is due to open in summer 2015.

Firewire is widely regarded as the global market leader when it comes to innovative, high-performance boards design, as well as a commitment to producing the most environmentally-friendly surfboards available at global retail today. The San Diego-headquartered company uses unorthodox high-tech materials, including aerospace composites, sandwich construction and paulownia wood deck-skins to create lightweight, flexible, state-of-the-art surfboards.

Firewire prides itself on the green credentials of its surfboards, which are amongst the least toxic and most environmentally friendly of any commercially available surfboards in the world. The boards are manufactured using innovative computer-generated design and technology and claim to be livelier and more responsive than conventional boards.

Andy Ainscough, operations director at Surf Snowdonia said: “Our partnership with Firewire means we will be stocking some of the most exciting, high-performance boards in the world, which is great news for anyone who is planning to visit Surf Snowdonia.

“Firewire is a brand that we have a huge amount of respect for because they produce the most environmentally-friendly boards on the market. Their combination of market-leading innovation cut with their strong green credentials made them a compelling partners for Surf Snowdonia.”

With a decade of R&D behind it, Surf Snowdonia will deliver the longest man-made waves in the world at the push of a button. The facility will generate consistently powerful surfing waves of varying heights up to 2 metres, in a 300m long lagoon. With guaranteed barrelling point-break type rides of up to 20 seconds long, it’s a concept which has fired the imagination of surfers world-wide.

Screen Shot 2015-05-29 at 10.45.36 AMAbout Surf Snowdonia:

Surf Snowdonia is a genuinely revolutionary outdoor adventure destination, which will open in summer 2015 at the village of Dolgarrog in the Conwy Valley, North Wales.

The £12m unique facility will showcase the first ever publicly accessible Wavegarden® surfing lagoon and is almost certainly the world’s most hotly anticipated outdoor adventure destination for 2015.

It is a game-changing facility. Surf Snowdonia will use unique Wavegarden engineering and technology to produce powerful and consistent barrelling waves at the push of a button. The waves will interact with the contours on the bed of the lagoon to provide different wave profiles at different points in the lagoon. The waves will be variously 2m, 1.2m and 70cm high, and will peel for up to 150 metres.

The unique Wavegarden concept has been developed over the last ten years by a group of hydrological, civil and mechanical engineers who also happen to be passionate surfers. Wavegarden is based in Northern Spain.

About Firewire Surfboards:

Firewire surfboards are manufactured using an EPS (Expanded Polystyrene) core, and Entropy bio-resins, which are infinitely more environmentally friendly than the PU (polyurethane) foam common to many other board manufacturers. As a result, Firewire surfboards emit just 2% of the VOC’s (volatile organic compounds) versus regular PU surfboards.

For more information please contact:

Louise McWatt

PR, marketing and media relations

[email protected]

@mcwattlou

+ 44 753 204 3072

Firewire Volume Calculator App

volume_app_01Choosing the right surfboard can be a daunting task and Firewire is trying to change that.

The NEW Firewire iPhone App, will generate a short list of the best boards for you based on wave type, your height, weight, fitness level and surfing ability.  You can save your favorite boards on the app and be equipped with the best pocket guide for buying a surfboard when you walk into a surfshop.

The Firewire iPhone App is powered by Boardformula’s proprietary algorithms.  According to Benjamin Thompson, founder of BoardFormula, most surfers are not riding the optimum surfboard, so he created an algorithm that helps surfers find the right board.

Download the free Firewire iPhone App.

In addition, BoardFormula is building the world’s largest database of surfer feedback about surfboards whereby surfers can see how boards were rated by surfers of similar ability, weight, fitness and age. To encourage users to rate their boards, Boardformula is giving away 4 Firewire surfboards through a random drawing for the first 1,000 rating surveys submitted. For Terms and Conditions please go to boardformula.com/win-firewire

To access the Boardformula app which allows users to determine their optimum volume, and then access those boards across multiple surfboard brands, ($2.99) Download Here.

Firewire believes that minor refinements to the shape of today’s modern surfboards can only produce incremental performance benefits.  Exponential improvements in performance require the ongoing development of new materials, construction methods and radical shape, which, in turn, will fuel new design success.

In addition, with the increased eco-consciousness of today’s consumer, Firewire is constantly refining our raw materials to decrease the environmental impact of our boards.  Currently our surfboards emit only 2% of the volatile organic compounds (VOCs) that conventional polyurethane boards do throughout their lifespan.

Shred Talk featuring Tomo

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Shred Nation this is it: Interview the worlds most impressive surfboard designers. Filmed in front of a live audience at Shaper Studios. Create something even better than Ted Talks; this is Shred Talks. (more below)

Shred Talks by Shaper Studios is an interactive event with Q&A sessions in front of a live audience with some of the industry’s most successful and creative surfboard shapers.  The event is hosted by Chris Grow, of the popular YouTube channel “Shred Show”, who delivers a charismatic interview with a surf icon and follows up with live audience questions.  The filming takes place on various Tuesday nights at Shaper Studios San Diego – 4225 30th Street San Diego, CA 92104.

The Cornice

 

For Immediate Release – Jan 2015

THE CORNICE proves that the whole is always greater than the sum of its parts.

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“I remember a casual conversation with Paul Naude over two years ago encouraging Firewire to explore a side cut design, so when Eduardo Cenzano, Managing Director and lead engineer at Trinity Technologies in Spain approached us with the idea, we decided to pursue it”, said Firewire CEO Mark Price, “The original Trinity design showed immediate promise and with Eduardo’s consent, we brought long-time Firewire collaborator Dan Mann into the design process and the final version represents a synthesis of everyone’s input”.

Eduardo explains the principles behind the enhanced performance of side-cut technology, “

“Trinity has significant computer resources due to our work designing products such as wind turbine blades and modeling how they perform in different conditions. I believe this is the first time anyone has applied that much computing power and engineering expertise to determine the functionality of a surfboard design. After countless months of computer modeling, we’re convinced that the side-cut design offers significant performance advantages”.

Eduardo continued, “Firstly, the water flows more smoothly through the ‘waist’ of the board rather than buffeting against it. The way the board fits into the flow of water, reduces the water pressure from the wave, allowing the board to respond intuitively to maneuvers. The overall effect is the sensation of travelling on rails, and a feeling that you have complete control over the most radical turns”.

“In addition, the side-cut shifts the majority of the board’s volume from the mid-point towards the ends, and in the Cornice outline in particular, towards the tail, leading to a most effective area in contact with the water. The board literally displaces less water, leading to minimal friction and in surfing terms, increased speed that is noticeable.”

The Cornice from Firewire Surfboards on Vimeo.

 

Dan Mann adds, “Reviewing Trinity’s original design, what grabbed me immediately was how this challenged what we all think a high performance board should look like. It shows how radical you can go and still have that familiar feeling of a regular board, but with in my view notably increased performance.”“While we’re not the first to explore side cut on a surfboard, the challenge was to make it work with predictability in a wide range of surf. The rocker, bottom contours and fin clusters are tried and true through all my designs. Obviously the outline is the design’s biggest feature and after a couple waves it all made sense… it takes less force and time to tip the board on its rail. That fast twitch sensitivity, especially on late drops or hollow waves, is where you feel the side cut really engage, and the wide tail still allows for speed in the flats”.On that note, to overcome the possibility of exaggerated slide from such a wide tail, THE CORNICE incorporates a Step-Rail design through the tail, creating a blade-like profile in the tail rail, which acts like an additional fin in some respects.Dan continues, “as Eduardo mentioned above, the design shifts most of the boards volume and planning surface well behind center, which is a significant departure from today’s widely accepted foam and volume distribution ratios, and tips its hat to the 1980’s McCoy Lazer Zap in some respects. This essentially places most of the planning surface under your back foot so you have a sensation of riding an even smaller board with total control and responsiveness, and the ultra narrow nose makes it even faster through turns”.Firewire CEO Mark Price added, “Dan Mann, Chuy Reyna (Firewire’s Marketing Director and ex pro surfer) and I have been riding THE CORNICE in a wide variety of conditions, and we’re absolutely convinced that the design has a legitimate place alongside other high performance designs in the market today”.Firewire will showcase THE CORNICE at the January Surf Expo and deliver boards to market shortly thereafter.

Firewire believes that minor refinements to the shape of today’s modern surfboards can only produce incremental performance benefits.  Exponential improvements in performance require the ongoing development of new materials, construction methods and radical shape, which, in turn, will fuel new design success.

In addition, with the increased eco-consciousness of today’s consumer, Firewire is constantly refining our raw materials to decrease the environmental impact of our boards.  Currently our surfboards emit only 2% of the volatile organic compounds (VOCs) that conventional polyurethane boards do throughout their lifespan.

Mitch Parkinson Test Rides the Hashtag

Mitch’s comments:

“I really got to test the Firewire in a variety of conditions. I rode it in a solid, overhead, shifty left. I rode it in four-to-six foot punchy rights and I also rode it in four-foot racy lefts.

After a while I really started to get the feel for it. Initially I think I was over-surfing it. But then when I slowed it down a bit and just let things happen, I felt like I could string my turns together and I started to really get it flowing.

They’ve got a reputation for being pretty strong. The stringer runs along each rail – it’s what gives them their distinctive look, the woodgrain visible along each rail, and they’re glassed in epoxy which is lighter and stronger than traditional polyurethane resin. I knew it was such a strong board, it’s not like your normal surfboard … so every time I tried a big air and I over-rotated or landed in the flats, I knew it was gunna be sweet. I went for one Hail Mary alley-oop which I almost landed. Any other board I reckon would have buckled. At the end of the trip, there’s not even a foot indent in the Firewire, not one depression.

The other cool thing about the Firewire is if you find a board model that you really like, you can have it replicated. That can be hard to do with a lot of other board brands.”

Read more here: http://www.tracksmag.com/firewire-hashtag/

 

Discover Tomo’s Vader

“Harmonizing established principles of Fluid Dynamics with a design ethos that reduces the modern surfboard down to its purist essential elements.”
– DANIEL THOMSON

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Considered by many to be one of the most creative surfboard companies today, Tomo Surfboards is releasing the Vader design in the USA next week and the model is now available in Australia, with a global launch in early Spring 2015.

Designed by Tomo Surfboards founder and designer Daniel ‘Tomo’ Thomson, the Vader represents the first Tomo-only branded model that will be available through surf retailers around the world, and additional releases are planned for 2015.

Dan ‘TOMO’ Thomson explains his design philosophy, “surfing inspires all of us on a much deeper level than just a sport. The Ocean is our daily communion with the purity of its natural elements. With that in mind, my goal with surfboard design is to allow us to express ourselves freely, harmonizing design to maximize the waves energy”.

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Dan continues,” TOMO Surfboards blend the well-established principles of Fluid Dynamics with a design ethos that reduces the modern surfboard down to its purist essential elements. The result is a free-flowing sensation of speed, intuitive maneuverability, and a natural inclination towards a more ‘creative’ approach to surfing”.

“The goal is to create a higher level of performance readily available to every surfer with an open mind, and willing to unlock their own performance potential”.

Previous designs such as the Vanguard and V-4, which are built and distributed by Firewire, were colab projects with both Tomo and Firewire logos.

2-Year Partnership

“Firewire and Tomo have already enjoyed a successful 2-year partnership”, explained Firewire CEO Mark Price,” Co-lab models will continue to be introduced, but the long-term goal was always to develop Tomo into a stand-alone brand in its own right, allowing Dan’s full creative potential to flourish, while leveraging Firewire’s vertical platform to bring the designs to market around the world”.

For more on the Vader: Click Here

Timmy Wins Mr. Price Pro Ballito

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Tim Reyes (USA), 31, etched his name into the history books with the biggest victory of his career, defeating Australian Matt Wilkinson, 25, in six-to-eight foot surf at the ASP Prime-rated Mr Price Pro Ballito in South Africa.

 

Back in the water just two weeks after a shoulder injury, Reyes’s razor-sharp performance saw him pocket US$40,000 and 6,500 rankings points. His victory rocketed him from No. 131 on the Qualification Series (QS) rankings to a remarkable No. 5, and opens the door for potentially requalifying for the WCT in 2015.

Timmy built house in the opening minutes of the final to take an early lead, but Wilko bust the door wide-open with a massive 9.20 with 13 minutes remaining. The ball was in the Australian’s court following that big score, but Timmy, needing a 7.54 to re-take the lead, hooked into a running right-hander with seven minutes remaining. A series of critical turns completed with total control were rewarded with an 8.27 by the judges. This handed the 2014 Mr Price Pro victory to the Californian – his first professional win for a decade.

“I had a dream a few days ago that I should just sit wide, be patient, and the wave would come to me,” Reyes said of his strategy. “Almost every heat I had, the same thing happened and that’s what happened on my 8.25 in the final.”

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“I had a dream a few days ago that I should just sit wide, be patient, and the wave would come to me,” Reyes said of his strategy. “Almost every heat I had, the same thing happened and that’s what happened on my 8.25 in the final.”

Asked at the prize giving if he was eyeing-out a return to the Dream Tour, Timmy replied, “I’m taking it one contest at a time, one heat at a time. We’ll see what happens. It’s going to be a long year.”

“This is definitely the biggest win I’ve ever had in my life,” continued Timmy. “It’s been so cool to get the support from the locals. Thank you, guys!”

Chuy Reyna, Firewires Team Manager stated ”Timmy’s free surfing has been amazing despite his shoulder injury” which happened two weeks prior to surfing the 6 star prime event ”It’s a real testament that all the hard work and training with coach Wade Sharp has all been worth it” “We are stoked for Timmy and look forward to his possible return to the WCT, he loves good waves and the WCT is where he belongs”

Firewire Embraces Sustainable Surf’s ‘ECOBOARD Project’ Program 100%

For Immediate Release July 2014

SS_newsletter_graphicAn early adopter of the ‘ECOBOARD Project’ program through the release of its TimberTEK construction 18 months ago, Firewire is pleased to announce that it has converted 100% of all surfboard production to Entropy Resin’s ‘Super Sap’, a bio-based (low/zero VOC) epoxy resin. This shift now qualifies all Firewire surfboards to carry the ECOBOARD Project “verified”  label – the first global brand to do so.

The ECOBOARD Project, a program created by nonprofit Sustainable Surf, is an important environmental initiative focused on the adoption of dramatically more sustainable (and less toxic) materials by the surfboard manufacturing industry. Sustainable Surf is dedicated to shifting the global surfing culture toward more ocean-friendly living, and helping surfboard builders transition to more ocean-friendly materials and business practices, with the ultimate objective of lowering negative environmental impacts on the world’s oceans and coastlines.

ER_newslettter_graphic“As a wise person once said that a journey of 1,000 miles begins with a single step”, said Firewire CEO Mark Price, “so while we’re got a way to go before offering a sustainably built surfboard, the only way we’re ever going to get there is by constant, incremental steps in the right direction. To that end, the 100% adoption of Entropy bio-resin is an important milestone and we’re proud of that progress”.

Sustainable Surf’s Co founder and Partnerships Director Michael Stewart added,” If Astronaut Neil Armstrong were a surfer, he might say it was – one small slash for Surf, and one giant hack for Surfkind. And while that’s obviously over simplified, Firewire’s ability to shift towards using these more sustainable materials is a clear indication that other board builders (regardless of their size) can make the same change.”

Firewire believes that minor refinements to the shape of today’s modern surfboards can only produce incremental performance benefits.  Exponential improvements in performance require the ongoing development of new materials, construction methods and radical shape, which, in turn, will fuel new design success.  

In addition, with the increased eco-consciousness of today’s consumer, Firewire is constantly refining our raw materials to decrease the environmental impact of our boards.  Currently our surfboards emit only 2% of the volatile organic compounds (VOCs) that conventional polyurethane boards do throughout their lifespan.

Media Contact: [email protected]

Firewire and Tomo Go Soft………….Goods!

ET_photo_NLAfter almost 8 years of near total focus on surfboards, Firewire has released a concise collection of Firewire and Tomo T-shirts featuring lightweight, slim-fit silhouettes, and focussed on logo adaptations of each brand.

“For years we’ve steered clear of the usual product extensions that surfboard brands tend to take on”, said Firewire CEO Mark Price, ”preferring instead to remain focussed on designing and building the best surfboards possible. However, after repeated requests from both our retailers and customers for additional product categories, we felt it prudent to offer a very tight collection of T-shirt and hat designs”.

Price continued, “Its an opportunity to flesh out Firewire’s branding as opposed to a first step on the road to a cut and sew offering. And given we’re also handling the global production and distribution of the Tomo brand, it made sense to take that step as well”.

The designs are currently available in the USA, Australia, Europe and Japan, and will be updated from time to time. While both the Firewire and Tomo collections are primarily logo driven, the Tomo designs also feature some of the sacred geometry design elements that Daniel ‘Tomo’ Thompson uses as inspiration for his innovative surfboard designs.

Firewire believes that minor refinements to the shape of today’s modern surfboards can only produce incremental performance benefits. Exponential improvements in performance require the ongoing development of new materials, construction methods and radical shape, which, in turn, will fuel new design success.

In addition, with the increased eco-consciousness of today’s consumer, Firewire is constantly refining our raw materials to decrease the environmental impact of our boards. Currently our surfboards emit only 2% of the volatile organic compounds (VOCs) that conventional polyurethane boards do throughout their lifespan.

Firewire and Pyzel Surfboards Collaborate

For Immediate Release – June 2014

Firewire and Pyzel Surfboards Collaborate

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Jon Pyzel

After the successful collaboration with Tomo Surfboards, Firewire has entered into a similar arrangement with Pyzel Surfboards.

“Jon Pyzel is clearly one of the best short board designers around”, said Firewire CEO Mark Price, “and we are excited about the opportunity to combine his high performance designs with Firewire’s innovative flex technology”.

Jon Pyzel commented,” Looking at past and present surfboard technologies, I believe that Firewire is ahead of the curve, utilizing some of the most advanced and groundbreaking types of alternative construction available today”.

Jon continued, ” I also really appreciate the fact that they are committed to keeping the environmental impact of their board building process to a minimum through the use of bio-resins, citrus based cleaning products (in place of Acetone), and recycled packing materials. Furthermore, Firewire is run by a bunch of surf stoked people who love what they do and are just as excited about surfboards as I am”.

Firewire is introducing two Pyzel colab models this year. In addition, Firewire teamriders can now get Firewire technology in custom designs from Jon. The recent World Tour wins by Sally Fitzgibbons and Michel Bourez on designs by Nev and Jon is a perfect example of how the Pyzel Colab broadens the range of options for Firewire’s current riders and future team prospects.

The first Firewire/Pyzel release will be the Pyzalien, hitting retail mid-2014, while the Slab will be introduced around September 2014.

Firewire believes that minor refinements to the shape of today’s modern surfboards can only produce incremental performance benefits.  Exponential improvements in performance require the ongoing development of new materials, construction methods and radical shape, which, in turn, will fuel new design success.  In addition, with the increased eco-consciousness of today’s consumer, Firewire is constantly refining our raw materials to decrease the environmental impact of our boards.  Currently our surfboards emit only 2% of the volatile organic compounds (VOCs) that conventional polyurethane boards do throughout their lifespan.

Media Contact: [email protected]

Historic Day for Firewire Surfboards

Firewire Teamriders Dominate ASP Rio Event

In unprecedented affirmation of the performance characteristics of Firewire’s parabolic rail, EPS/Epoxy sandwich construction, Firewire teamriders Sally Fitzgibbons and Michel Bourez won their respective divisions at the 2014 Billabong Rio Pro.

“This is a very big deal for both Sally and Michel and we are so stoked for them,” said Firewire CEO Mark Price,” and I’m equally stoked for Nev Hyman and our entire product development and production team who continue to produce some of the best performing surfboards in the world”.

Price continued, ”When Firewire first came on the scene there was understandably a lot of skepticism about the technology, but I think that today’s result cements Firewire’s credibility as a viable alternative to the traditional center stringer polyester surfboard. And that bodes well for future development around new materials and construction methods”.

Firewire believes that minor refinements to the shape of today’s modern surfboards can only produce incremental performance benefits.  Exponential improvements in performance require the ongoing development of new materials, construction methods and radical shape, which, in turn, will fuel new design success.  In addition, with the increased eco-consciousness of today’s consumer, Firewire is constantly refining our raw materials to decrease the environmental impact of our boards.  Currently our surfboards emit only 2% of the volatile organic compounds (VOCs) that conventional polyurethane boards do throughout their lifespan.