Author Archives: Mike Thomas

Firewire Volume Calculator App

volume_app_01Choosing the right surfboard can be a daunting task and Firewire is trying to change that.

The NEW Firewire iPhone App, will generate a short list of the best boards for you based on wave type, your height, weight, fitness level and surfing ability.  You can save your favorite boards on the app and be equipped with the best pocket guide for buying a surfboard when you walk into a surfshop.

The Firewire iPhone App is powered by Boardformula’s proprietary algorithms.  According to Benjamin Thompson, founder of BoardFormula, most surfers are not riding the optimum surfboard, so he created an algorithm that helps surfers find the right board.

Download the free Firewire iPhone App.

In addition, BoardFormula is building the world’s largest database of surfer feedback about surfboards whereby surfers can see how boards were rated by surfers of similar ability, weight, fitness and age. To encourage users to rate their boards, Boardformula is giving away 4 Firewire surfboards through a random drawing for the first 1,000 rating surveys submitted. For Terms and Conditions please go to boardformula.com/win-firewire

To access the Boardformula app which allows users to determine their optimum volume, and then access those boards across multiple surfboard brands, ($2.99) Download Here.

Firewire believes that minor refinements to the shape of today’s modern surfboards can only produce incremental performance benefits.  Exponential improvements in performance require the ongoing development of new materials, construction methods and radical shape, which, in turn, will fuel new design success.

In addition, with the increased eco-consciousness of today’s consumer, Firewire is constantly refining our raw materials to decrease the environmental impact of our boards.  Currently our surfboards emit only 2% of the volatile organic compounds (VOCs) that conventional polyurethane boards do throughout their lifespan.

Shred Talk featuring Tomo

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Shred Nation this is it: Interview the worlds most impressive surfboard designers. Filmed in front of a live audience at Shaper Studios. Create something even better than Ted Talks; this is Shred Talks. (more below)

Shred Talks by Shaper Studios is an interactive event with Q&A sessions in front of a live audience with some of the industry’s most successful and creative surfboard shapers.  The event is hosted by Chris Grow, of the popular YouTube channel “Shred Show”, who delivers a charismatic interview with a surf icon and follows up with live audience questions.  The filming takes place on various Tuesday nights at Shaper Studios San Diego – 4225 30th Street San Diego, CA 92104.

The Cornice

 

For Immediate Release – Jan 2015

THE CORNICE proves that the whole is always greater than the sum of its parts.

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“I remember a casual conversation with Paul Naude over two years ago encouraging Firewire to explore a side cut design, so when Eduardo Cenzano, Managing Director and lead engineer at Trinity Technologies in Spain approached us with the idea, we decided to pursue it”, said Firewire CEO Mark Price, “The original Trinity design showed immediate promise and with Eduardo’s consent, we brought long-time Firewire collaborator Dan Mann into the design process and the final version represents a synthesis of everyone’s input”.

Eduardo explains the principles behind the enhanced performance of side-cut technology, “

“Trinity has significant computer resources due to our work designing products such as wind turbine blades and modeling how they perform in different conditions. I believe this is the first time anyone has applied that much computing power and engineering expertise to determine the functionality of a surfboard design. After countless months of computer modeling, we’re convinced that the side-cut design offers significant performance advantages”.

Eduardo continued, “Firstly, the water flows more smoothly through the ‘waist’ of the board rather than buffeting against it. The way the board fits into the flow of water, reduces the water pressure from the wave, allowing the board to respond intuitively to maneuvers. The overall effect is the sensation of travelling on rails, and a feeling that you have complete control over the most radical turns”.

“In addition, the side-cut shifts the majority of the board’s volume from the mid-point towards the ends, and in the Cornice outline in particular, towards the tail, leading to a most effective area in contact with the water. The board literally displaces less water, leading to minimal friction and in surfing terms, increased speed that is noticeable.”

The Cornice from Firewire Surfboards on Vimeo.

 

Dan Mann adds, “Reviewing Trinity’s original design, what grabbed me immediately was how this challenged what we all think a high performance board should look like. It shows how radical you can go and still have that familiar feeling of a regular board, but with in my view notably increased performance.”“While we’re not the first to explore side cut on a surfboard, the challenge was to make it work with predictability in a wide range of surf. The rocker, bottom contours and fin clusters are tried and true through all my designs. Obviously the outline is the design’s biggest feature and after a couple waves it all made sense… it takes less force and time to tip the board on its rail. That fast twitch sensitivity, especially on late drops or hollow waves, is where you feel the side cut really engage, and the wide tail still allows for speed in the flats”.On that note, to overcome the possibility of exaggerated slide from such a wide tail, THE CORNICE incorporates a Step-Rail design through the tail, creating a blade-like profile in the tail rail, which acts like an additional fin in some respects.Dan continues, “as Eduardo mentioned above, the design shifts most of the boards volume and planning surface well behind center, which is a significant departure from today’s widely accepted foam and volume distribution ratios, and tips its hat to the 1980’s McCoy Lazer Zap in some respects. This essentially places most of the planning surface under your back foot so you have a sensation of riding an even smaller board with total control and responsiveness, and the ultra narrow nose makes it even faster through turns”.Firewire CEO Mark Price added, “Dan Mann, Chuy Reyna (Firewire’s Marketing Director and ex pro surfer) and I have been riding THE CORNICE in a wide variety of conditions, and we’re absolutely convinced that the design has a legitimate place alongside other high performance designs in the market today”.Firewire will showcase THE CORNICE at the January Surf Expo and deliver boards to market shortly thereafter.

Firewire believes that minor refinements to the shape of today’s modern surfboards can only produce incremental performance benefits.  Exponential improvements in performance require the ongoing development of new materials, construction methods and radical shape, which, in turn, will fuel new design success.

In addition, with the increased eco-consciousness of today’s consumer, Firewire is constantly refining our raw materials to decrease the environmental impact of our boards.  Currently our surfboards emit only 2% of the volatile organic compounds (VOCs) that conventional polyurethane boards do throughout their lifespan.

Mitch Parkinson Test Rides the Hashtag

Mitch’s comments:

“I really got to test the Firewire in a variety of conditions. I rode it in a solid, overhead, shifty left. I rode it in four-to-six foot punchy rights and I also rode it in four-foot racy lefts.

After a while I really started to get the feel for it. Initially I think I was over-surfing it. But then when I slowed it down a bit and just let things happen, I felt like I could string my turns together and I started to really get it flowing.

They’ve got a reputation for being pretty strong. The stringer runs along each rail – it’s what gives them their distinctive look, the woodgrain visible along each rail, and they’re glassed in epoxy which is lighter and stronger than traditional polyurethane resin. I knew it was such a strong board, it’s not like your normal surfboard … so every time I tried a big air and I over-rotated or landed in the flats, I knew it was gunna be sweet. I went for one Hail Mary alley-oop which I almost landed. Any other board I reckon would have buckled. At the end of the trip, there’s not even a foot indent in the Firewire, not one depression.

The other cool thing about the Firewire is if you find a board model that you really like, you can have it replicated. That can be hard to do with a lot of other board brands.”

Read more here: http://www.tracksmag.com/firewire-hashtag/

 

Discover Tomo’s Vader

“Harmonizing established principles of Fluid Dynamics with a design ethos that reduces the modern surfboard down to its purist essential elements.”
– DANIEL THOMSON

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Considered by many to be one of the most creative surfboard companies today, Tomo Surfboards is releasing the Vader design in the USA next week and the model is now available in Australia, with a global launch in early Spring 2015.

Designed by Tomo Surfboards founder and designer Daniel ‘Tomo’ Thomson, the Vader represents the first Tomo-only branded model that will be available through surf retailers around the world, and additional releases are planned for 2015.

Dan ‘TOMO’ Thomson explains his design philosophy, “surfing inspires all of us on a much deeper level than just a sport. The Ocean is our daily communion with the purity of its natural elements. With that in mind, my goal with surfboard design is to allow us to express ourselves freely, harmonizing design to maximize the waves energy”.

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Dan continues,” TOMO Surfboards blend the well-established principles of Fluid Dynamics with a design ethos that reduces the modern surfboard down to its purist essential elements. The result is a free-flowing sensation of speed, intuitive maneuverability, and a natural inclination towards a more ‘creative’ approach to surfing”.

“The goal is to create a higher level of performance readily available to every surfer with an open mind, and willing to unlock their own performance potential”.

Previous designs such as the Vanguard and V-4, which are built and distributed by Firewire, were colab projects with both Tomo and Firewire logos.

2-Year Partnership

“Firewire and Tomo have already enjoyed a successful 2-year partnership”, explained Firewire CEO Mark Price,” Co-lab models will continue to be introduced, but the long-term goal was always to develop Tomo into a stand-alone brand in its own right, allowing Dan’s full creative potential to flourish, while leveraging Firewire’s vertical platform to bring the designs to market around the world”.

For more on the Vader: Click Here

Timmy Wins Mr. Price Pro Ballito

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Tim Reyes (USA), 31, etched his name into the history books with the biggest victory of his career, defeating Australian Matt Wilkinson, 25, in six-to-eight foot surf at the ASP Prime-rated Mr Price Pro Ballito in South Africa.

 

Back in the water just two weeks after a shoulder injury, Reyes’s razor-sharp performance saw him pocket US$40,000 and 6,500 rankings points. His victory rocketed him from No. 131 on the Qualification Series (QS) rankings to a remarkable No. 5, and opens the door for potentially requalifying for the WCT in 2015.

Timmy built house in the opening minutes of the final to take an early lead, but Wilko bust the door wide-open with a massive 9.20 with 13 minutes remaining. The ball was in the Australian’s court following that big score, but Timmy, needing a 7.54 to re-take the lead, hooked into a running right-hander with seven minutes remaining. A series of critical turns completed with total control were rewarded with an 8.27 by the judges. This handed the 2014 Mr Price Pro victory to the Californian – his first professional win for a decade.

“I had a dream a few days ago that I should just sit wide, be patient, and the wave would come to me,” Reyes said of his strategy. “Almost every heat I had, the same thing happened and that’s what happened on my 8.25 in the final.”

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“I had a dream a few days ago that I should just sit wide, be patient, and the wave would come to me,” Reyes said of his strategy. “Almost every heat I had, the same thing happened and that’s what happened on my 8.25 in the final.”

Asked at the prize giving if he was eyeing-out a return to the Dream Tour, Timmy replied, “I’m taking it one contest at a time, one heat at a time. We’ll see what happens. It’s going to be a long year.”

“This is definitely the biggest win I’ve ever had in my life,” continued Timmy. “It’s been so cool to get the support from the locals. Thank you, guys!”

Chuy Reyna, Firewires Team Manager stated ”Timmy’s free surfing has been amazing despite his shoulder injury” which happened two weeks prior to surfing the 6 star prime event ”It’s a real testament that all the hard work and training with coach Wade Sharp has all been worth it” “We are stoked for Timmy and look forward to his possible return to the WCT, he loves good waves and the WCT is where he belongs”

Firewire Embraces Sustainable Surf’s ‘ECOBOARD Project’ Program 100%

For Immediate Release July 2014

SS_newsletter_graphicAn early adopter of the ‘ECOBOARD Project’ program through the release of its TimberTEK construction 18 months ago, Firewire is pleased to announce that it has converted 100% of all surfboard production to Entropy Resin’s ‘Super Sap’, a bio-based (low/zero VOC) epoxy resin. This shift now qualifies all Firewire surfboards to carry the ECOBOARD Project “verified”  label – the first global brand to do so.

The ECOBOARD Project, a program created by nonprofit Sustainable Surf, is an important environmental initiative focused on the adoption of dramatically more sustainable (and less toxic) materials by the surfboard manufacturing industry. Sustainable Surf is dedicated to shifting the global surfing culture toward more ocean-friendly living, and helping surfboard builders transition to more ocean-friendly materials and business practices, with the ultimate objective of lowering negative environmental impacts on the world’s oceans and coastlines.

ER_newslettter_graphic“As a wise person once said that a journey of 1,000 miles begins with a single step”, said Firewire CEO Mark Price, “so while we’re got a way to go before offering a sustainably built surfboard, the only way we’re ever going to get there is by constant, incremental steps in the right direction. To that end, the 100% adoption of Entropy bio-resin is an important milestone and we’re proud of that progress”.

Sustainable Surf’s Co founder and Partnerships Director Michael Stewart added,” If Astronaut Neil Armstrong were a surfer, he might say it was – one small slash for Surf, and one giant hack for Surfkind. And while that’s obviously over simplified, Firewire’s ability to shift towards using these more sustainable materials is a clear indication that other board builders (regardless of their size) can make the same change.”

Firewire believes that minor refinements to the shape of today’s modern surfboards can only produce incremental performance benefits.  Exponential improvements in performance require the ongoing development of new materials, construction methods and radical shape, which, in turn, will fuel new design success.  

In addition, with the increased eco-consciousness of today’s consumer, Firewire is constantly refining our raw materials to decrease the environmental impact of our boards.  Currently our surfboards emit only 2% of the volatile organic compounds (VOCs) that conventional polyurethane boards do throughout their lifespan.

Media Contact: [email protected]

Firewire and Tomo Go Soft………….Goods!

ET_photo_NLAfter almost 8 years of near total focus on surfboards, Firewire has released a concise collection of Firewire and Tomo T-shirts featuring lightweight, slim-fit silhouettes, and focussed on logo adaptations of each brand.

“For years we’ve steered clear of the usual product extensions that surfboard brands tend to take on”, said Firewire CEO Mark Price, ”preferring instead to remain focussed on designing and building the best surfboards possible. However, after repeated requests from both our retailers and customers for additional product categories, we felt it prudent to offer a very tight collection of T-shirt and hat designs”.

Price continued, “Its an opportunity to flesh out Firewire’s branding as opposed to a first step on the road to a cut and sew offering. And given we’re also handling the global production and distribution of the Tomo brand, it made sense to take that step as well”.

The designs are currently available in the USA, Australia, Europe and Japan, and will be updated from time to time. While both the Firewire and Tomo collections are primarily logo driven, the Tomo designs also feature some of the sacred geometry design elements that Daniel ‘Tomo’ Thompson uses as inspiration for his innovative surfboard designs.

Firewire believes that minor refinements to the shape of today’s modern surfboards can only produce incremental performance benefits. Exponential improvements in performance require the ongoing development of new materials, construction methods and radical shape, which, in turn, will fuel new design success.

In addition, with the increased eco-consciousness of today’s consumer, Firewire is constantly refining our raw materials to decrease the environmental impact of our boards. Currently our surfboards emit only 2% of the volatile organic compounds (VOCs) that conventional polyurethane boards do throughout their lifespan.

Firewire and Pyzel Surfboards Collaborate

For Immediate Release – June 2014

Firewire and Pyzel Surfboards Collaborate

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Jon Pyzel

After the successful collaboration with Tomo Surfboards, Firewire has entered into a similar arrangement with Pyzel Surfboards.

“Jon Pyzel is clearly one of the best short board designers around”, said Firewire CEO Mark Price, “and we are excited about the opportunity to combine his high performance designs with Firewire’s innovative flex technology”.

Jon Pyzel commented,” Looking at past and present surfboard technologies, I believe that Firewire is ahead of the curve, utilizing some of the most advanced and groundbreaking types of alternative construction available today”.

Jon continued, ” I also really appreciate the fact that they are committed to keeping the environmental impact of their board building process to a minimum through the use of bio-resins, citrus based cleaning products (in place of Acetone), and recycled packing materials. Furthermore, Firewire is run by a bunch of surf stoked people who love what they do and are just as excited about surfboards as I am”.

Firewire is introducing two Pyzel colab models this year. In addition, Firewire teamriders can now get Firewire technology in custom designs from Jon. The recent World Tour wins by Sally Fitzgibbons and Michel Bourez on designs by Nev and Jon is a perfect example of how the Pyzel Colab broadens the range of options for Firewire’s current riders and future team prospects.

The first Firewire/Pyzel release will be the Pyzalien, hitting retail mid-2014, while the Slab will be introduced around September 2014.

Firewire believes that minor refinements to the shape of today’s modern surfboards can only produce incremental performance benefits.  Exponential improvements in performance require the ongoing development of new materials, construction methods and radical shape, which, in turn, will fuel new design success.  In addition, with the increased eco-consciousness of today’s consumer, Firewire is constantly refining our raw materials to decrease the environmental impact of our boards.  Currently our surfboards emit only 2% of the volatile organic compounds (VOCs) that conventional polyurethane boards do throughout their lifespan.

Media Contact: [email protected]

Historic Day for Firewire Surfboards

Firewire Teamriders Dominate ASP Rio Event

In unprecedented affirmation of the performance characteristics of Firewire’s parabolic rail, EPS/Epoxy sandwich construction, Firewire teamriders Sally Fitzgibbons and Michel Bourez won their respective divisions at the 2014 Billabong Rio Pro.

“This is a very big deal for both Sally and Michel and we are so stoked for them,” said Firewire CEO Mark Price,” and I’m equally stoked for Nev Hyman and our entire product development and production team who continue to produce some of the best performing surfboards in the world”.

Price continued, ”When Firewire first came on the scene there was understandably a lot of skepticism about the technology, but I think that today’s result cements Firewire’s credibility as a viable alternative to the traditional center stringer polyester surfboard. And that bodes well for future development around new materials and construction methods”.

Firewire believes that minor refinements to the shape of today’s modern surfboards can only produce incremental performance benefits.  Exponential improvements in performance require the ongoing development of new materials, construction methods and radical shape, which, in turn, will fuel new design success.  In addition, with the increased eco-consciousness of today’s consumer, Firewire is constantly refining our raw materials to decrease the environmental impact of our boards.  Currently our surfboards emit only 2% of the volatile organic compounds (VOCs) that conventional polyurethane boards do throughout their lifespan.