Author Archives: Mike Thomas

Discover Tomo’s Vader

“Harmonizing established principles of Fluid Dynamics with a design ethos that reduces the modern surfboard down to its purist essential elements.”
– DANIEL THOMSON

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Considered by many to be one of the most creative surfboard companies today, Tomo Surfboards is releasing the Vader design in the USA next week and the model is now available in Australia, with a global launch in early Spring 2015.

Designed by Tomo Surfboards founder and designer Daniel ‘Tomo’ Thomson, the Vader represents the first Tomo-only branded model that will be available through surf retailers around the world, and additional releases are planned for 2015.

Dan ‘TOMO’ Thomson explains his design philosophy, “surfing inspires all of us on a much deeper level than just a sport. The Ocean is our daily communion with the purity of its natural elements. With that in mind, my goal with surfboard design is to allow us to express ourselves freely, harmonizing design to maximize the waves energy”.

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Dan continues,” TOMO Surfboards blend the well-established principles of Fluid Dynamics with a design ethos that reduces the modern surfboard down to its purist essential elements. The result is a free-flowing sensation of speed, intuitive maneuverability, and a natural inclination towards a more ‘creative’ approach to surfing”.

“The goal is to create a higher level of performance readily available to every surfer with an open mind, and willing to unlock their own performance potential”.

Previous designs such as the Vanguard and V-4, which are built and distributed by Firewire, were colab projects with both Tomo and Firewire logos.

2-Year Partnership

“Firewire and Tomo have already enjoyed a successful 2-year partnership”, explained Firewire CEO Mark Price,” Co-lab models will continue to be introduced, but the long-term goal was always to develop Tomo into a stand-alone brand in its own right, allowing Dan’s full creative potential to flourish, while leveraging Firewire’s vertical platform to bring the designs to market around the world”.

For more on the Vader: Click Here

Timmy Wins Mr. Price Pro Ballito

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Tim Reyes (USA), 31, etched his name into the history books with the biggest victory of his career, defeating Australian Matt Wilkinson, 25, in six-to-eight foot surf at the ASP Prime-rated Mr Price Pro Ballito in South Africa.

 

Back in the water just two weeks after a shoulder injury, Reyes’s razor-sharp performance saw him pocket US$40,000 and 6,500 rankings points. His victory rocketed him from No. 131 on the Qualification Series (QS) rankings to a remarkable No. 5, and opens the door for potentially requalifying for the WCT in 2015.

Timmy built house in the opening minutes of the final to take an early lead, but Wilko bust the door wide-open with a massive 9.20 with 13 minutes remaining. The ball was in the Australian’s court following that big score, but Timmy, needing a 7.54 to re-take the lead, hooked into a running right-hander with seven minutes remaining. A series of critical turns completed with total control were rewarded with an 8.27 by the judges. This handed the 2014 Mr Price Pro victory to the Californian – his first professional win for a decade.

“I had a dream a few days ago that I should just sit wide, be patient, and the wave would come to me,” Reyes said of his strategy. “Almost every heat I had, the same thing happened and that’s what happened on my 8.25 in the final.”

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“I had a dream a few days ago that I should just sit wide, be patient, and the wave would come to me,” Reyes said of his strategy. “Almost every heat I had, the same thing happened and that’s what happened on my 8.25 in the final.”

Asked at the prize giving if he was eyeing-out a return to the Dream Tour, Timmy replied, “I’m taking it one contest at a time, one heat at a time. We’ll see what happens. It’s going to be a long year.”

“This is definitely the biggest win I’ve ever had in my life,” continued Timmy. “It’s been so cool to get the support from the locals. Thank you, guys!”

Chuy Reyna, Firewires Team Manager stated ”Timmy’s free surfing has been amazing despite his shoulder injury” which happened two weeks prior to surfing the 6 star prime event ”It’s a real testament that all the hard work and training with coach Wade Sharp has all been worth it” “We are stoked for Timmy and look forward to his possible return to the WCT, he loves good waves and the WCT is where he belongs”

Firewire Embraces Sustainable Surf’s ‘ECOBOARD Project’ Program 100%

For Immediate Release July 2014

SS_newsletter_graphicAn early adopter of the ‘ECOBOARD Project’ program through the release of its TimberTEK construction 18 months ago, Firewire is pleased to announce that it has converted 100% of all surfboard production to Entropy Resin’s ‘Super Sap’, a bio-based (low/zero VOC) epoxy resin. This shift now qualifies all Firewire surfboards to carry the ECOBOARD Project “verified”  label – the first global brand to do so.

The ECOBOARD Project, a program created by nonprofit Sustainable Surf, is an important environmental initiative focused on the adoption of dramatically more sustainable (and less toxic) materials by the surfboard manufacturing industry. Sustainable Surf is dedicated to shifting the global surfing culture toward more ocean-friendly living, and helping surfboard builders transition to more ocean-friendly materials and business practices, with the ultimate objective of lowering negative environmental impacts on the world’s oceans and coastlines.

ER_newslettter_graphic“As a wise person once said that a journey of 1,000 miles begins with a single step”, said Firewire CEO Mark Price, “so while we’re got a way to go before offering a sustainably built surfboard, the only way we’re ever going to get there is by constant, incremental steps in the right direction. To that end, the 100% adoption of Entropy bio-resin is an important milestone and we’re proud of that progress”.

Sustainable Surf’s Co founder and Partnerships Director Michael Stewart added,” If Astronaut Neil Armstrong were a surfer, he might say it was – one small slash for Surf, and one giant hack for Surfkind. And while that’s obviously over simplified, Firewire’s ability to shift towards using these more sustainable materials is a clear indication that other board builders (regardless of their size) can make the same change.”

Firewire believes that minor refinements to the shape of today’s modern surfboards can only produce incremental performance benefits.  Exponential improvements in performance require the ongoing development of new materials, construction methods and radical shape, which, in turn, will fuel new design success.  

In addition, with the increased eco-consciousness of today’s consumer, Firewire is constantly refining our raw materials to decrease the environmental impact of our boards.  Currently our surfboards emit only 2% of the volatile organic compounds (VOCs) that conventional polyurethane boards do throughout their lifespan.

Media Contact: [email protected]

Firewire and Tomo Go Soft………….Goods!

ET_photo_NLAfter almost 8 years of near total focus on surfboards, Firewire has released a concise collection of Firewire and Tomo T-shirts featuring lightweight, slim-fit silhouettes, and focussed on logo adaptations of each brand.

“For years we’ve steered clear of the usual product extensions that surfboard brands tend to take on”, said Firewire CEO Mark Price, ”preferring instead to remain focussed on designing and building the best surfboards possible. However, after repeated requests from both our retailers and customers for additional product categories, we felt it prudent to offer a very tight collection of T-shirt and hat designs”.

Price continued, “Its an opportunity to flesh out Firewire’s branding as opposed to a first step on the road to a cut and sew offering. And given we’re also handling the global production and distribution of the Tomo brand, it made sense to take that step as well”.

The designs are currently available in the USA, Australia, Europe and Japan, and will be updated from time to time. While both the Firewire and Tomo collections are primarily logo driven, the Tomo designs also feature some of the sacred geometry design elements that Daniel ‘Tomo’ Thompson uses as inspiration for his innovative surfboard designs.

Firewire believes that minor refinements to the shape of today’s modern surfboards can only produce incremental performance benefits. Exponential improvements in performance require the ongoing development of new materials, construction methods and radical shape, which, in turn, will fuel new design success.

In addition, with the increased eco-consciousness of today’s consumer, Firewire is constantly refining our raw materials to decrease the environmental impact of our boards. Currently our surfboards emit only 2% of the volatile organic compounds (VOCs) that conventional polyurethane boards do throughout their lifespan.

Firewire and Pyzel Surfboards Collaborate

For Immediate Release – June 2014

Firewire and Pyzel Surfboards Collaborate

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Jon Pyzel

After the successful collaboration with Tomo Surfboards, Firewire has entered into a similar arrangement with Pyzel Surfboards.

“Jon Pyzel is clearly one of the best short board designers around”, said Firewire CEO Mark Price, “and we are excited about the opportunity to combine his high performance designs with Firewire’s innovative flex technology”.

Jon Pyzel commented,” Looking at past and present surfboard technologies, I believe that Firewire is ahead of the curve, utilizing some of the most advanced and groundbreaking types of alternative construction available today”.

Jon continued, ” I also really appreciate the fact that they are committed to keeping the environmental impact of their board building process to a minimum through the use of bio-resins, citrus based cleaning products (in place of Acetone), and recycled packing materials. Furthermore, Firewire is run by a bunch of surf stoked people who love what they do and are just as excited about surfboards as I am”.

Firewire is introducing two Pyzel colab models this year. In addition, Firewire teamriders can now get Firewire technology in custom designs from Jon. The recent World Tour wins by Sally Fitzgibbons and Michel Bourez on designs by Nev and Jon is a perfect example of how the Pyzel Colab broadens the range of options for Firewire’s current riders and future team prospects.

The first Firewire/Pyzel release will be the Pyzalien, hitting retail mid-2014, while the Slab will be introduced around September 2014.

Firewire believes that minor refinements to the shape of today’s modern surfboards can only produce incremental performance benefits.  Exponential improvements in performance require the ongoing development of new materials, construction methods and radical shape, which, in turn, will fuel new design success.  In addition, with the increased eco-consciousness of today’s consumer, Firewire is constantly refining our raw materials to decrease the environmental impact of our boards.  Currently our surfboards emit only 2% of the volatile organic compounds (VOCs) that conventional polyurethane boards do throughout their lifespan.

Media Contact: [email protected]

Historic Day for Firewire Surfboards

Firewire Teamriders Dominate ASP Rio Event

In unprecedented affirmation of the performance characteristics of Firewire’s parabolic rail, EPS/Epoxy sandwich construction, Firewire teamriders Sally Fitzgibbons and Michel Bourez won their respective divisions at the 2014 Billabong Rio Pro.

“This is a very big deal for both Sally and Michel and we are so stoked for them,” said Firewire CEO Mark Price,” and I’m equally stoked for Nev Hyman and our entire product development and production team who continue to produce some of the best performing surfboards in the world”.

Price continued, ”When Firewire first came on the scene there was understandably a lot of skepticism about the technology, but I think that today’s result cements Firewire’s credibility as a viable alternative to the traditional center stringer polyester surfboard. And that bodes well for future development around new materials and construction methods”.

Firewire believes that minor refinements to the shape of today’s modern surfboards can only produce incremental performance benefits.  Exponential improvements in performance require the ongoing development of new materials, construction methods and radical shape, which, in turn, will fuel new design success.  In addition, with the increased eco-consciousness of today’s consumer, Firewire is constantly refining our raw materials to decrease the environmental impact of our boards.  Currently our surfboards emit only 2% of the volatile organic compounds (VOCs) that conventional polyurethane boards do throughout their lifespan.