For Immediate Release – June 2014
Firewire and Pyzel Surfboards Collaborate
After the successful collaboration with Tomo Surfboards, Firewire has entered into a similar arrangement with Pyzel Surfboards.
“Jon Pyzel is clearly one of the best short board designers around”, said Firewire CEO Mark Price, “and we are excited about the opportunity to combine his high performance designs with Firewire’s innovative flex technology”.
Jon Pyzel commented,” Looking at past and present surfboard technologies, I believe that Firewire is ahead of the curve, utilizing some of the most advanced and groundbreaking types of alternative construction available today”.
Jon continued, ” I also really appreciate the fact that they are committed to keeping the environmental impact of their board building process to a minimum through the use of bio-resins, citrus based cleaning products (in place of Acetone), and recycled packing materials. Furthermore, Firewire is run by a bunch of surf stoked people who love what they do and are just as excited about surfboards as I am”.
Firewire is introducing two Pyzel colab models this year. In addition, Firewire teamriders can now get Firewire technology in custom designs from Jon. The recent World Tour wins by Sally Fitzgibbons and Michel Bourez on designs by Nev and Jon is a perfect example of how the Pyzel Colab broadens the range of options for Firewire’s current riders and future team prospects.
The first Firewire/Pyzel release will be the Pyzalien, hitting retail mid-2014, while the Slab will be introduced around September 2014.
Firewire believes that minor refinements to the shape of today’s modern surfboards can only produce incremental performance benefits. Exponential improvements in performance require the ongoing development of new materials, construction methods and radical shape, which, in turn, will fuel new design success. In addition, with the increased eco-consciousness of today’s consumer, Firewire is constantly refining our raw materials to decrease the environmental impact of our boards. Currently our surfboards emit only 2% of the volatile organic compounds (VOCs) that conventional polyurethane boards do throughout their lifespan.
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