{"title":"Best Sellers","description":"","products":[{"product_id":"prestige-frk-swallow","title":"FRK Swallow 2025","description":"\u003cp\u003eMeet the newest addition to the FRK quiver. Crafted to unlock performance in waves 5' and under, Dan Mann designed the FRK Swallow to be more versatile in its performance characteristics than any other FRK shape that came before it.\u003c\/p\u003e\n\u003cp\u003eIn addition to the new swallow tail design, Dan placed an emphasis on better distributing the volume directly between the surfer's stance and worked with Kelly to amplify the effect of the outline in the back third of the board against all-new rocker curves - both down the shape's centerline and on its rails. By specifically perfecting the curve at the board's center when compared with the curve at the rails, the FRK Swallow excels at creating speed in flat, sticky sections, without sacrificing on-rail performance.\u003c\/p\u003e\n\u003cp\u003eAmongst the Slater Designs team, the unanimous feedback has been that the FRK Swallow feels better during downcarves and in fin releases than any other Slater Designs shape.\u003c\/p\u003e\n\u003cp\u003eDesigned to be surfed 2\" shorter than the FRK and 1\" shorter than the FRK+. Recommended to pair with our Endorfins KS1 Fin Set for best performance.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg height=\"100\" width=\"79\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/IBolic_Logo_480x480.jpg?v=1706810774\" alt=\"I-Bolic Technology\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003eI-Bolic Core Technology\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 5'6\" x 18 1\/2\" x 2 3\/8\" x 25.7L","offer_id":48465904566588,"sku":"IFKS-506-3-NCL-3WHI","price":890.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 5'7\" x 18 9\/16\" x 2 3\/8\" x 26.3L","offer_id":48465904599356,"sku":"IFKS-507-3-NCL-3WHI","price":890.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 5'8\" x 18 5\/8\" x 2 7\/16\" x 27.4L","offer_id":48465904632124,"sku":"IFKS-508-3-NCL-3WHI","price":890.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 5'9\" x 18 7\/8\" x 2 1\/2\" x 29L","offer_id":48465904664892,"sku":"IFKS-509-3-NCL-3WHI","price":890.0,"currency_code":"USD","in_stock":true},{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 5'10\" x 19 1\/16\" x 2 9\/16\" x 30.2L","offer_id":48465904697660,"sku":"IFKS-510-3-NCL-3WHI","price":890.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 5'11\" x 19 1\/4\" x 2 5\/8\" x 31.94L","offer_id":48465904730428,"sku":"IFKS-511-3-NCL-3WHI","price":890.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 6'x 19 3\/8\" x 2 11\/16\" x 33.25L","offer_id":48465904763196,"sku":"IFKS-600-3-NCL-3WHI","price":890.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 6'1\" x 19 9\/16\" x 2 11\/16\" x 34.6L","offer_id":48465904795964,"sku":"IFKS-601-3-NCL-3WHI","price":890.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 6'2\" x 19 11\/16\" x 2 3\/4\" x 36.1L","offer_id":48465904828732,"sku":"IFKS-602-3-NCL-3WHI","price":890.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 6'4\" x 20 1\/8\" x 2 13\/16\" x 38.7L","offer_id":48465904861500,"sku":"IFKS-604-3-NCL-3WHI","price":890.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/SD_Frk_Swallow_I.png?v=1733520278"},{"product_id":"prestige-boss-up","title":"Boss Up 2025","description":"\u003cp\u003eThe Boss up is the bigger brother of the S Boss, Kelly's first-ever midlength.\u003c\/p\u003e\n\u003cp\u003eDesigned by Dan Mann in partnership with Kelly Slater and Kevin Schulz, this utility midlength is the most well-rounded and versatile shape in the Slater Designs range, crafted to cruise across weak wave faces and grind through cavernous overhead tubes.\u003c\/p\u003e\n\u003cp\u003eThe Boss Up is the board you would travel with if you could only bring one board with you. Your one board quiver with maximum performance in a purely versatile package.\u003c\/p\u003e\n\u003cp\u003eRecommended to ride roughly +13 liters more volume than your standard shortboard, paired with the KS1 5 Fin Template configured as a Quad.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg alt=\"I-Bolic Technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/IBolic_Logo_480x480.jpg?v=1706810774\" width=\"79\" height=\"100\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003eI-Bolic Core Technology\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg height=\"24\" width=\"156\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/VOLCANIC_BLK_fd25ff81-a98c-4ef5-912e-d338b84a07f8_480x480.png?v=1706810843\" alt=\"Volcanic Technology\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003eVolcanic Lamination Technology\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003eForged in fire, this Basalt lamination technology is our sustainable alternative to carbon, and is our most durable with elevated response.\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 6'6\" x 20 1\/8\" x 2 7\/8\" x 39.5L","offer_id":48465919639868,"sku":"ISBM-606-3-NCL-3WHI","price":914.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 6'6\" x 20 1\/8\" x 2 7\/8\" x 39.5L","offer_id":49882936934716,"sku":"ISBM-606-3-VOL-3WHT","price":1125.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 6'8\" x 20 1\/4\" x 2 7\/8\" x 40.8L","offer_id":48465919672636,"sku":"ISBM-608-3-NCL-3WHI","price":960.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 6'8\" x 20 1\/4\" x 2 7\/8\" x 40.8L","offer_id":49882936967484,"sku":"ISBM-608-3-VOL-3WHT","price":1125.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 6'10\" x 20 3\/8\" x 2 15\/16\" x 43.0L","offer_id":48465919705404,"sku":"ISBM-610-3-NCL-3WHI","price":980.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 6'10\" x 20 3\/8\" x 2 15\/16\" x 43.0L","offer_id":49882937000252,"sku":"ISBM-610-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":true},{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 7'0\" x 20 7\/16\" x 2 15\/16\" x 44.3L","offer_id":48465919738172,"sku":"ISBM-700-3-NCL-3WHI","price":1000.0,"currency_code":"USD","in_stock":true},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 7'0\" x 20 7\/16\" x 2 15\/16\" x 44.3L","offer_id":49882937033020,"sku":"ISBM-700-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 7'2\" x 20 1\/2\" x 3\" x 46.4L","offer_id":48465919770940,"sku":"ISBM-702-3-NCL-3WHI","price":1010.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 7'2\" x 20 1\/2\" x 3\" x 46.4L","offer_id":49882937098556,"sku":"ISBM-702-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 7'4\" x 20 7\/16\" x 3 1\/16\" x 48.4L","offer_id":48465919803708,"sku":"ISBM-704-3-NCL-3WHI","price":1040.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 7'4\" x 20 7\/16\" x 3 1\/16\" x 48.4L","offer_id":49882937131324,"sku":"ISBM-704-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":true},{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 7'6\" x 20 5\/8\"L x 3 1\/8\" x 51.1L","offer_id":48465919836476,"sku":"ISBM-706-3-NCL-3WHI","price":1060.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 7'6\" x 20 5\/8\"L x 3 1\/8\" x 51.1L","offer_id":49882937164092,"sku":"ISBM-706-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/SD_BossUp_I.png?v=1733520120"},{"product_id":"prestige-great-white-twin","title":"Great White Twin","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eInspired by the outline of the Great White Shark, Kelly Slater designed the ‘Great White Twin’ in I-Bolic Technology with Volcanic Lamination alongside Bali-based shaper Mike Woo. This is a high performance groveler with the paddle and catching of a hybrid, and the on-rail performance of a shortboard. It fits where most fish don’t - it creates speed in weak waves, controls speed in powerful waves, and excels at tight arcs in punchy pockets and quick wraps on shoulder sections. It's volume is hidden at center with fine rails for immediate response and quick reaction in the pocket. It has the speed of a twin fin with the immediate response of a thruster, and it's elevated tail rocker makes it magic on your backhand. Recommended to surf at your performance volume, or just slightly more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg height=\"100\" width=\"79\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/IBolic_Logo_480x480.jpg?v=1706810774\" alt=\"I-Bolic Technology\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003eI-Bolic Core Technology\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"Volcanic Technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/VOLCANIC_BLK_fd25ff81-a98c-4ef5-912e-d338b84a07f8_480x480.png?v=1706810843\" width=\"156\" height=\"24\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003eVolcanic Lamination Technology \u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003eForged in fire, this Basalt lamination technology is our sustainable alternative to carbon, and is our most durable with elevated response.\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 5'6\" x 18 3\/4\" x 2 3\/8\" x 26.3L","offer_id":48465921376572,"sku":"IGWT-506-3-VOL-3WHT","price":980.0,"currency_code":"USD","in_stock":true},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 5'7\" x 19 1\/16\" x 2 7\/16\" x 27.5L","offer_id":48465921409340,"sku":"IGWT-507-3-VOL-3WHT","price":980.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 5'8\" x 19 3\/8\" x 2 1\/2\" x 29.0L","offer_id":48465921442108,"sku":"IGWT-508-3-VOL-3WHT","price":980.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 5'9\" x 19 5\/8\" x 2 9\/16\" x 30.5L","offer_id":48465921474876,"sku":"IGWT-509-3-VOL-3WHT","price":980.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 5'10\" x 19 15\/16\" x 2 5\/8\" x 32.0L","offer_id":48465921507644,"sku":"IGWT-510-3-VOL-3WHT","price":980.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 5'11\" x 20 3\/16\" x 2 11\/16\" x 34.0L","offer_id":48465921540412,"sku":"IGWT-511-3-VOL-3WHT","price":980.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 6'0\" x 20 1\/2\" x 2 13\/16\" x 36.0L","offer_id":48465921573180,"sku":"IGWT-600-3-VOL-3WHT","price":980.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 6'2\" x 21\" x 2 3\/4\" x 37.7L","offer_id":48474444464444,"sku":"IGWT-602-3-VOL-3WHT","price":980.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 6'4\" x 21 9\/16\" x 2 7\/8\" x 41.2L","offer_id":48474460553532,"sku":"IGWT-604-3-VOL-3WHT","price":1000.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 6'6\" x 22 1\/8\" x 2 15\/16\" x 44.3L","offer_id":48474462028092,"sku":"IGWT-606-3-VOL-3WHT","price":1000.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/PDP_thumb_holiday24-fin-offer_GWTv3new.png?v=1733522218"},{"product_id":"prestige-greedy-beaver","title":"Greedy Beaver","description":"\u003cp\u003eThe Greedy Beaver has a real shortboard feel with a compressed longboard outline, a true crossover board with midlength retro glide and shortboard maneuverability. Put it on rail while engaging the single to double concave, step on the rounded pin and it surfs like a shortboard in the pocket. Or take advantage of the single to double concave and large planing surface to trim effortlessly over dead sections. The beveled rail reduces the overall thickness, adding performance including rapid direction changes.\u003c\/p\u003e\n\u003cp\u003eRaise your wave count every session with the paddle power of the Greedy Beaver while turning on a dime as you thread your way through the pack.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg alt=\"Helium Technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" width=\"115\" height=\"126\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003eA stringerless EPS core with flex controlled at the rails made from Paulownia and Balsa wood - this construction is light and lively underfoot, and excellent at generating speed in everyday waves.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cimg height=\"24\" width=\"156\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/VOLCANIC_BLK_fd25ff81-a98c-4ef5-912e-d338b84a07f8_480x480.png?v=1706810843\" alt=\"Volcanic Technology\"\u003e\u003c\/div\u003e\n\u003ch4\u003eVolcanic Lamination Technology\u003c\/h4\u003e\n\u003cdiv\u003eForged in fire, this Basalt lamination technology is our sustainable alternative to carbon, and is our most durable with elevated response.\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Helium Core with Volcanic Lamination \/ Volcanic \/ 6'0\" x 20 1\/2\" x 2 1\/2\" x 37.5L","offer_id":48510209655100,"sku":"HGBV-600-3-VOL-3WHT","price":1125.0,"currency_code":"USD","in_stock":false},{"title":"Helium Core with Volcanic Lamination \/ Volcanic \/ 6'2\" x 20 3\/4\" x 2 5\/8\" x 40.9L","offer_id":48510211686716,"sku":"HGBV-602-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":false},{"title":"Helium Core with Volcanic Lamination \/ Volcanic \/ 6'4\" x 21\" x 2 11\/16\" x 43.6L","offer_id":48510214111548,"sku":"HGBV-604-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":false},{"title":"Helium Core with Volcanic Lamination \/ Volcanic \/ 6'6\" x 21 1\/4\" x 2 3\/4\" x 46.4L","offer_id":48510223057212,"sku":"HGBV-606-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":false},{"title":"Helium Core with Volcanic Lamination \/ Volcanic \/ 6'8\" x 21 1\/2\" x 2 13\/16\" x 49.1L","offer_id":48510224761148,"sku":"HGBV-608-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":false},{"title":"Helium Core with Volcanic Lamination \/ Volcanic \/ 6'10\" x 21 3\/4\" x 2 7\/8\" x 52.1L","offer_id":48510226432316,"sku":"HGBV-610-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/Greedy_Beaver_Volcanic0000.png?v=1775082804"},{"product_id":"prestige-seaside-beyond","title":"Seaside \u0026 Beyond 2025","description":"\u003cp\u003eRob Machado on the Seaside \u0026amp; Beyond, \"I’ve really been wanting to play around with some longer fishy kind of boards for a while now... Ever since I spent some time with Skip Frye and he showed me some of his fishes in the 7 foot range It’s been on my mind. I first stretched out the Go Fish and made a 7'0\". It worked great and really got my mind spinning. Then I made a 7’0\" Seaside and it became one of my favorite boards in my quiver. I rode it in everything - super small days, bigger days and everything in between. It’s become a board that I will take with me everywhere I go.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eIt glides. It turns on a dime and most importantly, it puts a smile on my face.\"\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg alt=\"Helium Technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" width=\"115\" height=\"126\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003eA stringerless EPS core with flex controlled at the rails made from Paulownia and Balsa wood - this construction is light and lively underfoot, and excellent at generating speed in everyday waves.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cimg height=\"24\" width=\"156\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/VOLCANIC_BLK_fd25ff81-a98c-4ef5-912e-d338b84a07f8_480x480.png?v=1706810843\" alt=\"Volcanic Technology\"\u003e\u003c\/div\u003e\n\u003ch4\u003eVolcanic Lamination Technology\u003c\/h4\u003e\n\u003cdiv\u003eForged in fire, this Basalt lamination technology is our sustainable alternative to carbon, and is our most durable with elevated response.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Volcanic \/ Helium Core with Volcanic Lamination \/ 6'8\" x 20 3\/4\" x 2 5\/8\" x 40.9L","offer_id":48510182490428,"sku":"HSAB-608-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":false},{"title":"Volcanic \/ Helium Core with Volcanic Lamination \/ 7'0\" x 21 3\/8\" x 2 11\/16\" x 45.3L","offer_id":48510184751420,"sku":"HSAB-700-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":true},{"title":"Volcanic \/ Helium Core with Volcanic Lamination \/ 7'4\" x 21 3\/4\" x 2 3\/4\" x 49.5L","offer_id":48510185832764,"sku":"HSAB-704-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/SAB_Volcanic0000.png?v=1784650208"},{"product_id":"prestige-taylor-jensen-pro","title":"Taylor Jensen Pro","description":"\u003cp\u003eTaylor and Dan Mann developed the TJP with slightly more aggressive bottom contours and a touch more kick in the tail than the stock 900R. The TJP will go vertical while still maximizing the fun of cruising on a longer board.\u003c\/p\u003e\n\u003cp\u003eThis is Taylor Jensen's go-to board for competition, and has taken him to 4x WSL World Longboard Championships.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cdiv\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"I-Bolic Technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/IBolic_Logo_480x480.jpg?v=1706810774\" width=\"79\" height=\"100\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003eI-Bolic Core Technology\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg height=\"24\" width=\"156\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/VOLCANIC_BLK_fd25ff81-a98c-4ef5-912e-d338b84a07f8_480x480.png?v=1706810843\" alt=\"Volcanic Technology\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003eVolcanic Lamination Technology\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003eForged in fire, this Basalt lamination technology is our sustainable alternative to carbon, and is our most durable with elevated response.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 9'0\" x 22 1\/8\" x 2 5\/8\" x 61.0L","offer_id":50190251000124,"sku":"ITJP-900-3-VOL-3WHT","price":1390.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/TJ_Pro_V_Volcanic0000.png?v=1775082973"},{"product_id":"prestige-singleton","title":"Singleton","description":"\u003cp data-mce-fragment=\"1\"\u003eA collaboration between past Icons of Foam Shaping Champion Stu Kenson and 4x World Longboard Champion Taylor Jensen. With a blessing and introduction from Dan Mann, Taylor and Stu went to work on designing a modern nose rider that Taylor has been riding on the World Longboard Tour in 2024.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFeaturing a wide single concave nose and a tucked hard edge square tail, this board allows long boarders of all levels to 'Hang 10' and turn like a pro without compromising on the agility and ease of owning a lighter longboard. The wide point adds stability on the tip while that tucked hard edge in the tail makes accelerating off the bottom and cutting back a sinch.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWith bottom contours that gently flow from single concave in the nose to a slightly rolled bottom thru the middle and flat out the tail, this board is very user friendly, holding nose rides in the steepest of sections, transitioning easily from rail to rail and trims like a dream.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg alt=\"Helium Technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" width=\"115\" height=\"126\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003eA stringerless EPS core with flex controlled at the rails made from Paulownia and Balsa wood - this construction is light and lively underfoot, and excellent at generating speed in everyday waves.\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Resin Tint \/ Helium Core with Fiberglass Lamination \/ 9'4\" x 22 1\/2\" x 3\" x 73.0L","offer_id":48465971511612,"sku":"HSNG-904-3-RTC-1VIN","price":1390.0,"currency_code":"USD","in_stock":true},{"title":"Resin Tint \/ Helium Core with Fiberglass Lamination \/ 9'8\" x 23 1\/4\" x 3 1\/8\" x 80.4L","offer_id":48465971544380,"sku":"HSNG-908-3-RTC-1VIN","price":1450.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/TJ_Singleton_ac619415-8eeb-4885-8695-2822e6ce3b56.png?v=1733521001"},{"product_id":"prestige-taylor-jensen-pro-v","title":"Taylor Jensen Pro V","description":"\u003cstyle type=\"text\/css\" data-mce-fragment=\"1\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value=\"{\" is=\"\" in=\"\" for=\"\" data-sheets-userformat='{\"2\":957,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"10\":1,\"11\":4,\"12\":0}' data-mce-fragment=\"1\" tj=\"\" pro=\"\" v=\"\" taylor=\"\" jensen=\"\" longboard=\"\" designed=\"\" to=\"\" excel=\"\" everyday=\"\" conditions.=\"\" when=\"\" and=\"\" dan=\"\" mann=\"\" started=\"\" the=\"\" design=\"\" process=\"\" guidelines=\"\" were=\"\" simple:=\"\" make=\"\" it=\"\" fast=\"\" loose=\"\" free.=\"\" a=\"\" that=\"\" all=\"\" about=\"\" making=\"\" surfing=\"\" fun=\"\" wide=\"\" range=\"\" of=\"\" conditions=\"\" without=\"\" compromising=\"\" performance.=\"\" came=\"\" out=\"\" years=\"\" testing=\"\" refining=\"\" v:=\"\" an=\"\" fun-formance=\"\" excels=\"\" average=\"\" surf.=\"\" dna=\"\" rooted=\"\" with=\"\" tweaks=\"\" optimize=\"\" performance=\"\" has=\"\" lower=\"\" rocker=\"\" profile=\"\" paddling=\"\" skating=\"\" across=\"\" soft=\"\" flat=\"\" sections=\"\" easy=\"\" wider=\"\" nose=\"\" more=\"\" stability=\"\" on=\"\" tip.=\"\" squash=\"\" tail=\"\" added=\"\" spiral=\"\" allows=\"\" release=\"\" makes=\"\" easier=\"\" lean=\"\" into=\"\" tighter=\"\" turns=\"\" feel=\"\" under=\"\" foot.=\"\" can=\"\" be=\"\" ridden=\"\" either=\"\" as=\"\" quad=\"\" or=\"\" this=\"\" incredibly=\"\" versatile=\"\" longboard.=\"\"\u003eThe TJ Pro V is Taylor Jensen's longboard designed to excel in everyday conditions. When Taylor and Dan Mann started the design process, the guidelines were simple: make it fast, loose and free. Make a longboard that’s all about making surfing fun in a wide range of conditions without compromising performance.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhat came out of years of testing and refining is the TJ Pro V: an all conditions fun-formance longboard that excels in average 2-6' surf.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe DNA of the Pro V is rooted in the TJ Pro, with tweaks to optimize performance in average surf. It has a lower rocker profile to make paddling and skating across soft flat sections easy, and a wider nose for more stability on the tip. The squash tail and the added spiral V out the tail allows for more release and makes it easier to lean into tighter turns and feel loose under foot. Can be ridden in either as a quad or a Two Plus One, making this an incredibly versatile longboard.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cdiv\u003e\u003cimg height=\"100\" width=\"79\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/IBolic_Logo_480x480.jpg?v=1706810774\" alt=\"I-Bolic Technology\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003eI-Bolic Core Technology\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"Volcanic Technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/VOLCANIC_BLK_fd25ff81-a98c-4ef5-912e-d338b84a07f8_480x480.png?v=1706810843\" width=\"156\" height=\"24\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003eVolcanic Lamination Technology\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003eForged in fire, this Basalt lamination technology is our sustainable alternative to carbon, and is our most durable with elevated response.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 9'0\" x 22 1\/8\" x 2 5\/8\" x 62.0L","offer_id":48465972003132,"sku":"ITJV-900-3-VOL-3WHT","price":1390.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/TJ_Pro_V_V.png?v=1733521340"},{"product_id":"prestige-special-t","title":"Special T","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\" data-sheets-userformat='{\"2\":957,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"10\":1,\"11\":4,\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"Dann Mann: “Despite his preference for high performance longboarding, Taylor is an accomplished noserider so he wanted his Firewire models to include a design more suited to traditional longboarding. I’ve personally always enjoyed the stylish nature of the ‘old school’ and in particular, riding an original Phil Edwards board that my dad has”.\\n\\nDan continued, “After a ton of input from Taylor combined with my own experience, we developed The Special T. The rails have a soft 50\/50 curve, along with a scoop nose concave and extra tail flip. We also relaxed the nose entry rocker to enhance tip riding, allowing riders maximum glide and trim with ease.\"}' data-sheets-root=\"1\"\u003eDann Mann on the Special T, “despite his preference for high performance longboarding, Taylor is an accomplished noserider so he wanted his Firewire models to include a design more suited to traditional longboarding. I’ve personally always enjoyed the stylish nature of the ‘old school’ and in particular, riding an original Phil Edwards board that my dad has.\"\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eDan continued, “After a ton of input from Taylor combined with my own experience, we developed The Special T. The rails have a soft 50\/50 curve, along with a scoop nose concave and extra tail flip. We also relaxed the nose entry rocker to enhance tip riding, allowing riders maximum glide and trim with ease.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg alt=\"Helium Technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" width=\"115\" height=\"126\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003eAn EPS core with variable flex I-beam stringer, and rails made from Paulownia and Balsa wood to control flex - this construction is light and lively underfoot, and excellent at generating speed in everyday waves. New for 2024, a wooden nosecap creates maximum compatibility for noseriding in all conditions.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 8'0\" x 22\" x 2 3\/4\" x 56.4L (Two Plus One)","offer_id":48510256087356,"sku":"HTJT-800-3-NCL-3WHI","price":1300.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 8'6\" x 22 1\/2\" x 2 7\/8\" x 64.1L (Two Plus One)","offer_id":48510262411580,"sku":"HTJT-806-3-NCL-3WHI","price":1300.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 9'0\" x 22 3\/4\" x 3\" x 71.3L (Two Plus One)","offer_id":48510264967484,"sku":"HTJT-900-3-NCL-3WHI","price":1390.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 9'3\" x 22 3\/4\" x 3\" x 73.5L (Two Plus One)","offer_id":48510267916604,"sku":"HTJT-903-3-NCL-3WHI","price":1390.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 9'6\" x 23\" x 3\" x 76.6L (Two Plus One)","offer_id":48510271095100,"sku":"HTJT-906-3-NCL-3WHI","price":1450.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 9'9\" x 23 1\/4\" x 3 1\/4\" x 85.9L (Two Plus One)","offer_id":48510274371900,"sku":"HTJT-909-3-NCL-3WHI","price":1450.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/Special_T_Helium0000.png?v=1775083972"},{"product_id":"prestige-the-gem","title":"The Gem","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Gem is a collaboration between Dan Mann and 3x World Longboard Champion, Taylor Jensen.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEarlier this year Taylor asked Dan to consider a ‘one board in the trunk’ option for longboarders who want both trim and turns - he was essentially asking Dan for a design that would land somewhere between his TJ Pro and his TJ Everyday.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDan’s response was an intriguing intersection of shortboard style concaves with a longboard style outline and the same fin placements that Taylor likes in all his boards.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHe and Taylor decided to call this model The Gem because of how valuable it is - a one board quiver for 9 foot plus boardriders that can trim on the nose as easily as it can carve on rail.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe diamond tail isn’t a coincidence. It’s a Gem.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg height=\"126\" width=\"115\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" alt=\"Helium Technology\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003eAn EPS core with variable flex I-beam stringer, and rails made from Paulownia and Balsa wood to control flex - this construction is light and lively underfoot, and excellent at generating speed in everyday waves. New for 2024, a wooden nosecap creates maximum compatibility for noseriding in all conditions.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 8'3\" x 21 3\/4\" x 2 3\/4\" x 54.6L","offer_id":48510280532284,"sku":"HGEM-803-3-NCL-3WHI","price":1300.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 8'8\" x 22\" x 2 7\/8\" x 60.7L","offer_id":48510287413564,"sku":"HGEM-808-3-NCL-3WHI","price":1300.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 9'1\" x 22 1\/4\" x 3\" x 67.1L","offer_id":48510289969468,"sku":"HGEM-901-3-NCL-3WHI","price":1390.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 9'5\" x 22 1\/2\" x 3\" x 70.3L","offer_id":48510292492604,"sku":"HGEM-905-3-NCL-3WHI","price":1390.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 9'8\" x 22 3\/4\" x 3 1\/4\" x 79.3L","offer_id":48510295114044,"sku":"HGEM-908-3-NCL-3WHI","price":1450.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/The_Gem_Helium0000.png?v=1775083392"},{"product_id":"prestige-revo-max","title":"Revo Max","description":"\u003cp\u003eThe Revo Max is Tomo's latest Modern Planing Hull shape featuring his innovative Vee Quad Concave. It's a step up twin and performance midlength rolled into one surfboard, and likely one of the most versatile designs Tomo has created. It offers effortless speed and rail-to-rail transitions in conditions under waist high to triple overhead.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg height=\"100\" width=\"79\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/IBolic_Logo_480x480.jpg?v=1706810774\" alt=\"I-Bolic Technology\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003eI-Bolic Core Technology\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"Volcanic Technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/VOLCANIC_BLK_fd25ff81-a98c-4ef5-912e-d338b84a07f8_480x480.png?v=1706810843\" width=\"156\" height=\"24\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003eVolcanic Lamination Technology \u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003eForged in fire, this Basalt lamination technology is our sustainable alternative to carbon, and is our most durable with elevated response.\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 6'0\" x 18 7\/8\" x 2 9\/16\" x 31.3L","offer_id":48466077909308,"sku":"IRVM-600-3-VOL-3WHT","price":1125.0,"currency_code":"USD","in_stock":false},{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 6'3\" x 20\" x 2 11\/16\" x 35.2L","offer_id":48466077942076,"sku":"IRVM-603-3-VOL-3WHT","price":1125.0,"currency_code":"USD","in_stock":false},{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 6'6\" x 20 3\/4\" x 2 7\/8\" x 40.8L","offer_id":48466077974844,"sku":"IRVM-606-3-VOL-3WHT","price":1125.0,"currency_code":"USD","in_stock":true},{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 6'9\" x 21 1\/2\" x 3 1\/16\" x 46.9L","offer_id":48466078040380,"sku":"IRVM-609-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":true},{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 7'0\" x 21 7\/8\" x 3 1\/4\" x 53.5L","offer_id":48466078073148,"sku":"IRVM-700-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/RevoMax.png?v=1733343234"},{"product_id":"prestige-s-boss","title":"S Boss","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"Our most user-friendly, pure performance shape. Ever. \\n\\nThe S Boss combines Kelly Slater’s pursuit of high-performance progression with Dan Mann’s mission to make performance surfing accessible to all by design.\\n\\nWith a relaxed rocker, forgiving fin cluster, full outline and hidden volume throughout — the S Boss is the most versatile shape in your Slater Designs quiver.\\n\\nThe result? The best turn of your life. The best airs Kevin Schulz can do. The S Boss is a true universal surfboard built to unlock progression across all conditions and skill levels.\\n\\nRecommended with the KS1 template, ridden as a quad. Dan Mann suggests riding this shape on the higher side of your volume range. Kevin Schulz is 168 lbs and rides either the 5’6” (27.6L) in smaller waves or the 5’7” (28.1L) in bigger waves.\\n\\nPair with Slater Designs traction and leash for the best experience.\"}' data-sheets-userformat='{\"2\":957,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"10\":1,\"11\":4,\"12\":0}'\u003eOur most user-friendly, pure performance shape. Ever.\u003cbr\u003e\u003cbr\u003eThe S Boss combines Kelly Slater’s pursuit of high-performance progression with Dan Mann’s mission to make performance surfing accessible to all by design.\u003cbr\u003e\u003cbr\u003eWith a relaxed rocker, forgiving fin cluster, full outline and hidden volume throughout — the S Boss is the most versatile shape in your Slater Designs quiver.\u003cbr\u003e\u003cbr\u003eThe result? The best turn of your life. The best airs Kevin Schulz can do. The S Boss is a true universal surfboard built to unlock progression across all conditions and skill levels.\u003cbr\u003e\u003cbr\u003eRecommended with the KS1 template, ridden as a quad. Dan Mann suggests riding this shape on the higher side of your volume range. Kevin Schulz is 168 lbs and rides either the 5’6” (27.6L) in smaller waves or the 5’7” (28.1L) in bigger waves.\u003cbr\u003e\u003cbr\u003ePair with Slater Designs traction and leash for the best experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"Our most user-friendly, pure performance shape. Ever.\\n\\nThe S Boss combines Kelly Slater’s pursuit of high-performance progression with Dan Mann’s mission to make performance surfing accessible to all by design.\\n\\nWith a relaxed rocker, forgiving fin cluster, full outline and hidden volume throughout — the S Boss is the most versatile shape in your Slater Designs quiver.\\n\\nThe result? The best turn of your life. The best airs Kevin Schulz can do. The S Boss is a true universal surfboard built to unlock progression across all conditions and skill levels.\\n\\nRecommended with the KS1 template, ridden as a quad. Dan Mann suggests riding this shape on the higher side of your volume range. Kevin Schulz is 168 lbs and rides either the 5’6” (27.6L) in smaller waves or the 5’7” (28.1L) in bigger waves.\\n\\nPair with Slater Designs traction and leash for the best experience.\"}' data-sheets-userformat='{\"2\":957,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"10\":1,\"11\":4,\"12\":0}'\u003e***\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg height=\"100\" width=\"79\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/IBolic_Logo_480x480.jpg?v=1706810774\" alt=\"I-Bolic Technology\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003eI-Bolic Core Technology\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"Volcanic Technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/VOLCANIC_BLK_fd25ff81-a98c-4ef5-912e-d338b84a07f8_480x480.png?v=1706810843\" width=\"156\" height=\"24\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003eVolcanic Lamination Technology\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003eForged in fire, this Basalt lamination technology is our sustainable alternative to carbon, and is our most durable with elevated response.\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Grey \/ I-Bolic Core with Fiberglass Lamination \/ 5'4\" x 18 7\/8\" x 2 5\/16\" x 24.9L","offer_id":48466079646012,"sku":"ISBS-504-3-NCL-3WHI","price":445.0,"currency_code":"USD","in_stock":true},{"title":"Grey \/ I-Bolic Core with Fiberglass Lamination \/ 5'5\" x 19\" x 2 3\/8\" x 26.19L","offer_id":48466079678780,"sku":"ISBS-505-3-NCL-3WHI","price":445.0,"currency_code":"USD","in_stock":false},{"title":"Grey \/ I-Bolic Core with Fiberglass Lamination \/ 5'6\" x 19 3\/16\" x 2 7\/16\" x 27.6L","offer_id":48466079711548,"sku":"ISBS-506-3-NCL-3WHI","price":445.0,"currency_code":"USD","in_stock":true},{"title":"Grey \/ I-Bolic Core with Fiberglass Lamination \/ 5'7\" x 19 3\/16\" x 2 1\/2\" x 28.1L","offer_id":48466079744316,"sku":"ISBS-507-3-NCL-3WHI","price":445.0,"currency_code":"USD","in_stock":true},{"title":"Grey \/ I-Bolic Core with Fiberglass Lamination \/ 5'8\" x 19 5\/16\" x 2 1\/2\" x 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Lamination \/ 6'2\" x 19 7\/8\" x 2 13\/16\" x 36.5L","offer_id":48466079940924,"sku":"ISBS-602-3-NCL-3WHI","price":445.0,"currency_code":"USD","in_stock":false},{"title":"Grey \/ I-Bolic Core with Fiberglass Lamination \/ 6'4\" x 20\" x 2 13\/16\" x 37.7L","offer_id":48466079973692,"sku":"ISBS-604-3-NCL-3WHI","price":445.0,"currency_code":"USD","in_stock":false},{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 5'4\" x 18 7\/8\" x 2 5\/16\" x 24.9L","offer_id":48675715612988,"sku":"ISBS-504-3-VOL-3WHT","price":490.0,"currency_code":"USD","in_stock":true},{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 5'5\" x 19\" x 2 3\/8\" x 26.19L","offer_id":48675715645756,"sku":"ISBS-505-3-VOL-3WHT","price":490.0,"currency_code":"USD","in_stock":false},{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 5'6\" x 19 3\/16\" x 2 7\/16\" x 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Volcanic Lamination \/ 5'11\" x 19 5\/8\" x 2 11\/16\" x 32.98L","offer_id":48675716202812,"sku":"ISBS-511-3-VOL-3WHT","price":490.0,"currency_code":"USD","in_stock":false},{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 6'0\" x 19 3\/4\" x 2 3\/4\" x 34.53L","offer_id":48675716235580,"sku":"ISBS-600-3-VOL-3WHT","price":490.0,"currency_code":"USD","in_stock":false},{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 6'2\" x 19 7\/8\" x 2 13\/16\" x 36.5L","offer_id":48675716268348,"sku":"ISBS-602-3-VOL-3WHT","price":490.0,"currency_code":"USD","in_stock":false},{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 6'4\" x 20\" x 2 13\/16\" x 37.7L","offer_id":48675716301116,"sku":"ISBS-604-3-VOL-3WHT","price":490.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/SD_BossUp_I.png?v=1733520120"},{"product_id":"groove","title":"Groove 2025","description":"\u003cdiv\u003eWhen everything goes your way. Find your Groove. Meet the highest-performance board Rob Machado's ever designed.\u003c\/div\u003e\n\u003cdiv\u003eThis shape still has the hybrid DNA Rob's known for, but it's the closest thing to a high-performance shortboard Rob's ever created. The Groove's rocker and tail template bring this shape back into the world of being able to come square off the bottom and go square off the lip, what everyone calls 'high-performance surfing.' Rob added in more rocker than his typical shapes, with a tail rocker that puts you tight in the pocket and elevated nose rocker to help you come down tight off the lip without catching your nose. As Rob explains, \"all surfboards have a balance of speed and control, and the Groove is all about controlling the speed a good wave gives you. It's the most responsive, high-performance board I've ever designed.\"\u003c\/div\u003e\n\u003cdiv\u003eRob continues, \"I feel like my designs are slowly moving in the direction of being more and more performance driven. After stopping the tour, I went as far away from high-performance as I could. I wanted to feel what all these different designs had to offer out there in the world. Twins, single fins, bonzers…and beyond.\u003c\/div\u003e\n\u003cdiv\u003eThe Groove is an exploration back into the world of a high-performance thruster but with an outline twist, giving you some width and thickness up front for extra paddle-ability but giving you a nice pulled in squash tail for high-performance shred-ability.\u003c\/div\u003e\n\u003cdiv\u003eI designed it for waves with a bit of push and power. Probably waist-high to overhead. But it goes great in weak waves too, I just wouldn’t go as far as calling it a groveler.\u003c\/div\u003e\n\u003cdiv\u003eTo tap back into my old school high performance days, my Machado Groove Fin Set is a must. To add a bit of a twist in smaller surf, you can run it with my Machado 2 + 1 template.\"\u003c\/div\u003e\n\u003cp\u003ePair with Rob's all-new Machado Groove Fin Set for best performance, and be sure to experiment in both the Thruster and Quad configurations.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg alt=\"Helium Technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" width=\"115\" height=\"126\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003eA stringerless EPS core with flex controlled at the rails made from Paulownia and Balsa wood - this construction is light and lively underfoot, and excellent at generating speed in everyday waves.\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'4\" x 19\" x 2 3\/16\" x 25.8L","offer_id":51429381013820,"sku":"HGRO-504-3-NCL-3BK","price":890.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'6\" x 19 1\/4\" x 2 1\/4\" x 27.7L","offer_id":51429650202940,"sku":"HGRO-506-3-NCL-3BK","price":890.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'7\" x 19 1\/2\" x 2 5\/16\" x 29.2L","offer_id":51429650235708,"sku":"HGRO-507-3-NCL-3BK","price":890.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'8\" x 19 3\/4\" x 2 3\/8\" x 31.1L","offer_id":51429650268476,"sku":"HGRO-508-3-NCL-3BK","price":890.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'9\" x 20\" x 2 7\/16\" x 32.5L","offer_id":51429650301244,"sku":"HGRO-509-3-NCL-3BK","price":890.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'10\" x 20 1\/8\" x 2 1\/2\" x 34.0L","offer_id":51429650334012,"sku":"HGRO-510-3-NCL-3BK","price":890.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'11\" x 20 1\/4\" x 2 9\/16\" x 35.6L","offer_id":51429650366780,"sku":"HGRO-511-3-NCL-3BK","price":890.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'0\" x 20 3\/8\" x 2 5\/8\" x 37.2L","offer_id":51429650399548,"sku":"HGRO-600-3-NCL-3BK","price":890.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'1\" x 20 1\/2\" x 2 11\/16\" x 38.8L","offer_id":51429650432316,"sku":"HGRO-601-3-NCL-3BK","price":890.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'2\" x 20 5\/8\" x 2 3\/4\" x 40.5L","offer_id":51429650465084,"sku":"HGRO-602-3-NCL-3BK","price":915.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'4\" x 21\" x 2 13\/16\" x 43.4L","offer_id":51429650497852,"sku":"HGRO-604-3-NCL-3BK","price":915.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/RM_Groove_H.png?v=1741117576"},{"product_id":"taylor-jensen-pro-mid","title":"Taylor Jensen Pro Mid","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eIntroducing the Taylor Jensen Pro Mid, a shape designed by Dan Mann \u0026amp; Taylor Jensen. The TJ Pro Mid is a fast-paddling, easy-riding performance midlength designed for all skill levels, based on his TJ Pro performance longboard model. Whether your looking to step down off a longboard or step up into more volume for smaller days, the TJ Pro Mid is a versatile performance shape that has something for everyone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe TJ Pro Mid has a flat rocker profile with slight kick at the tip, allowing faster paddling power and steeper drops. The relatively flat bottom up front blends into a double concave under your feet and the rails transition from neutral round forward to a tucked hard edge through the tail. That combination leaves you with a feeling of improved stability, enhanced control and effortless performance. Drive through turns and float over flat sections without a second thought - you haven't felt on-rail drive until you've ridden a board 7 foot or over.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt with 5 fin boxes, this board has the versatility to be ridden as a Two Plus One, Quad or Single fin, giving you the plenty of options to set up your board for the conditions on the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePair with our all-new Firewire Velox Fin Set as a Quad for best performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cdiv\u003e\u003cimg height=\"100\" width=\"79\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/IBolic_Logo_480x480.jpg?v=1706810774\" alt=\"I-Bolic Technology\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003eI-Bolic Core Technology\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"Volcanic Technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/VOLCANIC_BLK_fd25ff81-a98c-4ef5-912e-d338b84a07f8_480x480.png?v=1706810843\" width=\"156\" height=\"24\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003eVolcanic Lamination Technology\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003eForged in fire, this Basalt lamination technology is our sustainable alternative to carbon, and is our most durable with elevated response.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 7'2\" x 21 3\/4\" x 2 5\/8\" x 46.5L","offer_id":51654172377404,"sku":"ITJM-702-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":true},{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 7'4\" x 21 7\/8\" x 2 5\/8\" x 48.0L","offer_id":51654173819196,"sku":"ITJM-704-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":true},{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 7'8\" x 22 1\/4\" x 2 5\/8\" x 51.2L","offer_id":51654173851964,"sku":"ITJM-708-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":true},{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 8'0\" x 22 7\/8\" x 2 5\/8\" x 54.5L","offer_id":51654173884732,"sku":"ITJM-800-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/TJ_Pro_Mid_Volcanic0000.png?v=1775082745"},{"product_id":"taylor-jensen-hull-rider","title":"Taylor Jensen Hull Rider","description":"\u003cdiv class=\"ewa-rteLine\"\u003eEasy to ride, easy to paddle, and super fun. The TJ Hull Rider is an all-around longboard with incredible stability and a gentle hull bottom. The shape features a teardrop concave cut into the nose for added lift while nose riding and less swing weight through turns. Its flatter entry rocker means paddling power is maximized, letting you glide into waves from way out the back. The board's rocker provides fast, effortless high line speed down the line combined with the gentle hull bottom, you feel connected and in control of everything. The shape's downturned rail and hard edge add to the speed and performance, allowing you to roll that hull over onto a hard rail with a smooth gliding feel. The TJ Hull Rider is all about the the sensation the board gives you under your feet, and this board lets you do the type of surfing that just feels good.\u003c\/div\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg height=\"126\" width=\"115\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" alt=\"Helium Technology\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003eAn EPS core with variable flex I-beam stringer, and rails made from Paulownia and Balsa wood to control flex - this construction is light and lively underfoot, and excellent at generating speed in everyday waves. New for 2024, a wooden nosecap creates maximum compatibility for noseriding in all conditions.\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Resin Tint \/ Helium Core with Fiberglass Lamination \/ 9'0\" x 23\" x 3\" x 71.5L (Two Plus One)","offer_id":51839468142908,"sku":"HTHR-900-3-RTC-3SEF","price":1350.0,"currency_code":"USD","in_stock":true},{"title":"Resin Tint \/ Helium Core with Fiberglass Lamination \/ 9'3\" x 23 1\/4\" x 3 1\/8\" x 77.4L (Two Plus One)","offer_id":51839468175676,"sku":"HTHR-903-3-RTC-3SEF","price":1350.0,"currency_code":"USD","in_stock":true},{"title":"Resin Tint \/ Helium Core with Fiberglass Lamination \/ 9'6\" x 23 1\/2\" x 3 1\/8\" x 80.6L (Two Plus One)","offer_id":51839468208444,"sku":"HTHR-906-3-RTC-3SEF","price":1350.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/TJ_Hull_Rider_Helium0000.png?v=1775083186"},{"product_id":"dominator-pro-2025","title":"Dominator Pro 2025","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis is the shortboard that fans of the Dominator have been asking Dan Mann to build for years, designed to go toe to toe with your favorite performance shortboard. The all-new Dominator Pro shape is designed for surfers who have either progressed their skill set and want a more performance version of the Dominator 2.0, or just want a more refined version of the Dominator 2.0 for surf trips, or good days at home.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThe rocker on the Dominator Pro is true to the style of rocker on the original Dominator, but with a moderate increase in curve from nose to tail.The bottom contour's concave configuration is a near match of the Dominator 2.0’s concave, with slightly more single concave under the front foot in the Dominator Pro, flowing into a double barrel concave through the fins that transitions to a vee out the tip of the tail. \u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThe Dominator Pro is a true performance all rounder suited to waves thigh high and above, all the way up into overhead and hollow surf, but does work well in a variety of conditions. It really comes alive in the chest-high and above range, and wants to sit tight in the pocket and be in punchy waves with some curve to them.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003ePair the Firewire Velox Fin Set for the best performance - many of our riders love it as a Thruster, Dan prefers the Quad configuration.  \u003c\/div\u003e\n\u003cp class=\"p3\"\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg height=\"126\" width=\"115\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" alt=\"Helium Technology\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003eA stringerless EPS core with flex controlled at the rails made from Paulownia and Balsa wood - this construction is light and lively underfoot, and excellent at generating speed in everyday waves.\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'6\" x 18 3\/4\" x 2 5\/16\" x 25.9L","offer_id":51900142813500,"sku":"HDMP-506-3-NCL-3BK","price":890.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'7\" x 18 7\/8\" x 2 3\/8\" x 27.2L","offer_id":51900142846268,"sku":"HDMP-507-3-NCL-3BK","price":890.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'8\" x 19\" x 2 3\/8\" x 28.1L","offer_id":51900142879036,"sku":"HDMP-508-3-NCL-3BK","price":890.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'9\" x 19 1\/4\" x 2 7\/16\" x 29.3L","offer_id":51900142911804,"sku":"HDMP-509-3-NCL-3BK","price":890.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'10\" x 19 1\/2\" x 2 1\/2\" x 30.1L","offer_id":51900142944572,"sku":"HDMP-510-3-NCL-3BK","price":890.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'11\" x 19 3\/4\" x 2 1\/2\" x 31.7L","offer_id":51900142977340,"sku":"HDMP-511-3-NCL-3BK","price":890.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'0\" x 20\" x 2 9\/16\" x 33.3L","offer_id":51900143010108,"sku":"HDMP-600-3-NCL-3BK","price":890.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'2\" x 20 1\/4\" x 2 5\/8\" x 35.5L","offer_id":51900143075644,"sku":"HDMP-602-3-NCL-3BK","price":890.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'4\" x 20 1\/2\" x 2 3\/4\" x 38.5L","offer_id":51900143108412,"sku":"HDMP-604-3-NCL-3BK","price":890.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'6\" x 20 5\/8\" x 2 7\/8\" x 41.6L","offer_id":51900143141180,"sku":"HDMP-606-3-NCL-3BK","price":915.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/FW_Dominator_Pro_H.png?v=1752342624"},{"product_id":"neutrino","title":"Neutrino","description":"\u003cp\u003eIntroducing the Neutrino in I-Bolic 2.0 Technology designed by Daniel Thomson, Tomo's latest Modern Planing Hull and performance hybrid.\u003c\/p\u003e\n\u003cp\u003eInspired by the Nano, one of Tomo's original Quad Inside Single Concave Modern Planing Hull designs from around 2008\/2009, the Neutrino features the same wide chop tail design - one of the lowest drag tail designs you can make, allowing the water to release perfectly symmetrically or freely over the chop angle at the same time, which translates into low drag, high-speed surfing, and ideal for small wave conditions and creating speed when the wave energy is low. Tomo's \u003cmeta charset=\"utf-8\"\u003eQuad-In-Single-Concave design helps give the board lift and make the board feel really free on the water, it makes the board go across the boundary layer of the water with less drag and more speed.\u003c\/p\u003e\n\u003cp\u003eThe template of the Neutrino is Tomo's ultra parallel rail line, which is one of Tomo's staple designs, which allows you to size the board as short as possible while maintaining maximum functional rail line throughout the design: like a skateboard for the ocean. The nose has nice area to paddle forward and catch waves with, and is great for low swing weight performance surfing so that you can hit the lip and have no feeling of extra swing weight on the nose of your board.\u003c\/p\u003e\n\u003cp\u003ePair with Firewire Velox Fin Set as a Thruster for the best performance, and try our Slater Designs Endorfins Twin + 2 for more speed and looseness when conditions are small and gutless.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cimg height=\"102\" width=\"81\" id=\"x_img-e9abe860-6998-430c-bea0-28f72a2152b7\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/ibolic_2.0.png?v=1772232277\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003e\u003cspan\u003eI-Bolic 2.0 Core Technology\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance. I-Bolic 2.0 Technology offers the same speed, control, strength and response as the original, but with increased strength due to a fully engineered carbon strip inlay on the bottom deck and an updated look.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n  \u003cdiv id=\"video-wrap\" style=\"position: relative; cursor: pointer;\"\u003e\n    \u003cscript type=\"application\/javascript\"\u003e\n      const videoWrap = document.querySelector('#video-wrap');\n      videoWrap.addEventListener('click', () =\u003e {\n        videoWrap.innerHTML = `\n          \u003cdiv style='position:relative; padding-bottom:56.25%; height:0; overflow:hidden; max-width:560px; margin:0 auto;'\u003e\n            \u003ciframe src='https:\/\/www.youtube.com\/embed\/cZ6upEecaT4?si=mJc5IAPE-NzRBdyy\u0026amp;autoplay=1' \n              title='YouTube video player' \n              style='position:absolute; top:0; left:0; width:100%; height:100%;' \n              frameborder='0' \n              allow='accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share' \n              referrerpolicy='strict-origin-when-cross-origin' \n              allowfullscreen\u003e\u003c\/iframe\u003e\n          \u003c\/div\u003e\n        `\n      }, { once: true })\n    \u003c\/script\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/IBOLIC2_VIDEO-THUMB.png?v=1787945504\" alt=\"Play video\" style=\"width: 100%; display: block; border-radius: 8px;\"\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n\u003cdiv id=\"mindcraft-video-wrap\" style=\"position: relative; cursor: pointer;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'3\" x 18 1\/2\" x 2 5\/16\" x 25.5L","offer_id":51976911552828,"sku":"ITNT-503-3-NCL-3WWT-P","price":498.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'4\" x 18 3\/4\" x 2 3\/8\" x 27.0L","offer_id":51976911585596,"sku":"ITNT-504-3-NCL-3WWT-P","price":498.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'5\" x 19\" x 2 7\/16\" x 28.5L","offer_id":51976905818428,"sku":"ITNT-505-3-NCL-3WWT-P","price":498.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'6\" x 19 1\/4\" x 2 1\/2\" x 30.0L","offer_id":51976905851196,"sku":"ITNT-506-3-NCL-3WWT-P","price":498.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'7\" x 19 1\/2\" x 2 5\/8\" x 31.5L","offer_id":51976905883964,"sku":"ITNT-507-3-NCL-3WWT-P","price":498.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'8\" x 19 3\/4\" x 2 5\/8\" x 33.33L","offer_id":51976905916732,"sku":"ITNT-508-3-NCL-3WWT-P","price":498.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'10\" x 20 1\/4\" x 2 3\/4\" x 36.8L","offer_id":51976905982268,"sku":"ITNT-510-3-NCL-3WWT-P","price":498.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'0\" x 20 1\/2\" x 2 7\/8\" x 40.0L","offer_id":51976906047804,"sku":"ITNT-600-3-NCL-3WWT-P","price":498.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'2\" x 21\" x 3\" x 44.0L","offer_id":51976906113340,"sku":"ITNT-602-3-NCL-3WWT-P","price":563.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/Neutrino_IBolic0000_c36508b8-e845-4717-8db7-32cb0566a3be.png?v=1775084215"},{"product_id":"spaceship","title":"Spaceship","description":"\u003cp\u003eThe board ridden by the 11x World Champion during his memorable Kirra sessions in March 2024, meet the Spaceship by Mike Woo and Kelly Slater.\u003c\/p\u003e\n\u003cp\u003eA high performance model for good waves, the Spaceship represents decades of R\u0026amp;D by Mike Woo (@woosurfboards). Having previously shaped the Great White Twin for Kelly inspired by the outline of a Great White Shark, Mike and Kelly set out to craft a more conventional outline designed for hold in tubes, turns on rail, and hold in round wave faces from Canggu to Coolangatta.\u003c\/p\u003e\n\u003cp\u003eUnveiled in March 2024 during Kelly's historic sessions at Kirra, this is Kelly's favorite shape for good waves, especially reef passes, point breaks, and perfect beach breaks.\u003c\/p\u003e\n\u003cp\u003ePair with the all-new Endorfins KSR Fin Set for the best experience, Kelly prefers riding size Large in smaller waves and size Medium in bigger waves.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/Asset_1Proflex_Logo.png?v=1766178686\" alt=\"\" width=\"140\" height=\"83\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch4 style=\"text-align: center;\"\u003eProflex Technology\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan lang=\"EN\" class=\"TextRun SpellingErrorZoomed SCXP69344289 BCX0\"\u003e\u003cspan class=\"annotation-45748d5b-fe55-45d4-8d00-2662deaca457 SCXP69344289 BCX0\"\u003eOur newest construction, and the pinnacle of performance. Meet Proflex\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN\" class=\"TextRun SCXP69344289 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXP69344289 BCX0\"\u003e Technology, our answer for the highest-performance carbon construction. A sandwich build with a 1.5lb EPS core and our 3mm \u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN\" class=\"TextRun SCXP69344289 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXP69344289 BCX0\"\u003eproprietary deck skin, with an engineered \u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN\" class=\"TextRun SpellingErrorZoomed SCXP69344289 BCX0\"\u003e\u003cspan class=\"annotation-45748d5b-fe55-45d4-8d00-2662deaca457 SCXP69344289 BCX0\"\u003eTechnorra\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN\" class=\"TextRun SCXP69344289 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXP69344289 BCX0\"\u003e carbon cage in between. The lamination schedule is S-glass on the deck for superior strength \u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN\" class=\"TextRun SCXP69344289 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXP69344289 BCX0\"\u003eand performance, with carbon on the bottom and lapped over the apex of the rail for increased strength and durability, and controlled flex.\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"width: 100%; max-width: 1000px; margin: 50px auto 0; padding: 0 20px; box-sizing: border-box;\"\u003e\n\u003cdiv id=\"proflex-video-wrap\" style=\"position: relative; width: 100%; cursor: pointer;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/PROFLEX_VIDEO-THUMB.png?v=1787945694\" alt=\"Play ProFlex video\" style=\"width: 100%; height: auto; display: block;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan lang=\"EN\" class=\"TextRun SCXP69344289 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXP69344289 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cimg height=\"102\" width=\"81\" id=\"x_img-e9abe860-6998-430c-bea0-28f72a2152b7\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/ibolic_2.0.png?v=1772232277\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003e\u003cspan\u003eI-Bolic 2.0 Core Technology\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance. 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Built in our patented I-Bolic 2.0 Technology, and grom sizes (5'2\" and under) built in our all-new G-Flex Technology.\u003c\/p\u003e\n\u003cp\u003eThe Mindcraft was designed to connect the surfer to their equipment like never before, a mind surfing experience from the minds of two visionaries. The outline was chosen for its minimalism and pure function, \u003cem\u003e\"a seamless blend of straightened elliptical curves,\" \u003c\/em\u003esays Daniel. The shape and design provide tons of speed and drive, with a feeling of pinpoint precision and the ability to turn on a dime - this board stays under your feet and goes where you want it to go.\u003c\/p\u003e\n\u003cp\u003eThe bottom contours are smoother, more continuous, and more subtle compared to Tomo's past models, offering plenty of speed and flow with a moderate performance rocker. There's a single to double concave that keeps the design engaged with the wave face while still offering lively response familiar to Tomo's other designs.\u003c\/p\u003e\n\u003cp\u003ePair with Kelly Slater's newest rake template, the Endorfins KSR as either a Quad or a Thruster, allowing for maximum versatility in waves 2-6 foot.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cimg height=\"102\" width=\"81\" id=\"x_img-e9abe860-6998-430c-bea0-28f72a2152b7\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/ibolic_2.0.png?v=1772232277\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003e\u003cspan\u003eI-Bolic 2.0 Core Technology\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance. I-Bolic 2.0 Technology offers the same speed, control, strength and response as the original, but with increased strength due to a fully engineered carbon strip inlay on the bottom deck and an updated look.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n  \u003cdiv id=\"video-wrap\" style=\"position: relative; cursor: pointer;\"\u003e\n    \u003cscript type=\"application\/javascript\"\u003e\n      const videoWrap = document.querySelector('#video-wrap');\n      videoWrap.addEventListener('click', () =\u003e {\n        videoWrap.innerHTML = `\n          \u003cdiv style='position:relative; padding-bottom:56.25%; height:0; overflow:hidden; max-width:560px; margin:0 auto;'\u003e\n            \u003ciframe src='https:\/\/www.youtube.com\/embed\/cZ6upEecaT4?si=mJc5IAPE-NzRBdyy\u0026amp;autoplay=1' \n              title='YouTube video player' \n              style='position:absolute; top:0; left:0; width:100%; height:100%;' \n              frameborder='0' \n              allow='accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share' \n              referrerpolicy='strict-origin-when-cross-origin' \n              allowfullscreen\u003e\u003c\/iframe\u003e\n          \u003c\/div\u003e\n        `\n      }, { once: true })\n    \u003c\/script\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/IBOLIC2_VIDEO-THUMB.png?v=1787945504\" alt=\"Play video\" style=\"width: 100%; display: block; border-radius: 8px;\"\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg height=\"99\" width=\"169\" alt=\"G-flex technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/G_Flex.png?v=1769901715\" style=\"margin-bottom: 16px; float: none; display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch4\u003eG-Flex Technology\u003c\/h4\u003e\n\u003cdiv\u003eOur newest construction, the grom version of our new Proflex Technology built specifically for smaller surfers. Because groms are lighter weight, we eliminated the carbon fiber cloth to create a more cost efficient construction for parents supporting growing kids.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'4\" x 18 1\/8\" x 2 1\/4\" x 23.7L","offer_id":52687336571196,"sku":"IMCR000-504-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'5\" x 18 3\/8\" x 2 5\/16\" x 25.0L","offer_id":52687336603964,"sku":"IMCR000-505-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'6\" x 18 5\/8\" x 2 3\/8\" x 26.5L","offer_id":52687336636732,"sku":"IMCR000-506-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'7\" x 18 7\/8\" x 2 7\/16\" x 27.9L","offer_id":52687336669500,"sku":"IMCR000-507-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'8\" x 19 1\/8\" x 2 1\/2\" x 29.5L","offer_id":52687336702268,"sku":"IMCR000-508-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'9\" x 19 3\/8\" x 2 9\/16\" x 31.0L","offer_id":52700424962364,"sku":"IMCR000-509-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'10\" x 19 5\/8\" x 2 5\/8\" x 32.6L","offer_id":52687336735036,"sku":"IMCR000-510-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'11\" x 19 7\/8\" x 2 11\/16\" x 34.3L","offer_id":52700424995132,"sku":"IMCR000-511-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'0\" x 20 1\/8\" x 2 3\/4\" x 36.1L","offer_id":52687336767804,"sku":"IMCR000-600-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'1\" x 20 3\/8\" x 2 13\/16\" x 37.9L","offer_id":52700428108092,"sku":"IMCR000-601-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'2\" x 20 5\/8\" x 2 7\/8\" x 39.7L","offer_id":52687336800572,"sku":"IMCR000-602-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'3\" x 20 7\/8\" x 2 15\/16\" x 41.6L","offer_id":52700428140860,"sku":"IMCR000-603-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'4\" x 21 1\/8\" x 3\" x 43.6L","offer_id":52700428173628,"sku":"IMCR000-604-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"G-Flex \/ G-Flex Technology \/ 4'6\" x 16 1\/4\" x 1 15\/16\" x 15.4L","offer_id":52700435611964,"sku":"PMCR001-406-5-NCL-3WWT-P","price":695.0,"currency_code":"USD","in_stock":false},{"title":"G-Flex \/ G-Flex Technology \/ 4'8\" 16 1\/2\" x 2\" x 16.7L","offer_id":52700435644732,"sku":"PMCR001-408-5-NCL-3WWT-P","price":695.0,"currency_code":"USD","in_stock":true},{"title":"G-Flex \/ G-Flex Technology \/ 4'10\" x 16 3\/4\" x 2 1\/16\" x 18.2L","offer_id":52700435677500,"sku":"PMCR001-410-5-NCL-3WWT-P","price":695.0,"currency_code":"USD","in_stock":true},{"title":"G-Flex \/ G-Flex Technology \/ 5'0\" x 17\" x 2 1\/8\" x 19.7L","offer_id":52700441706812,"sku":"PMCR001-500-5-NCL-3WWT-P","price":695.0,"currency_code":"USD","in_stock":true},{"title":"G-Flex \/ G-Flex Technology \/ 5'2\" x 17 1\/4\" x 2 3\/16\" x 21.2L","offer_id":52700435710268,"sku":"PMCR001-502-5-NCL-3WWT-P","price":695.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/Mindcraft_IBOlic0000.png?v=1775573993"},{"product_id":"sweet-potato-2026","title":"Sweet Potato","description":"\u003cp\u003e\u003cspan in=\"\" shape=\"\" high=\"\" is=\"\"\u003eDan Mann's high performance groveler.\u003cbr\u003e\u003cbr\u003eThink small wave grovel, fast and fun. No-paddle takeoffs, buttery floaters. The Sweet Potato is probably the widest, flattest, thickest small wave surfboard you will ever surf. It's high performance but it's definitely a groveler, this shape is the absolute most fun you can have in really bad waves. It's the board that should never leave your trunk.\u003cbr\u003e\u003cbr\u003eThis is the updated Sweet Potato, refined with a swallowtail - the latest iteration of Mannkine's small wave shape that transformed what surfing is for many. It converts waves that would normally require a longboard (if even) into rippable potential and fun because of the generous volume packed into a small package that is loose and generates tons of drive. The trademark deep double barrel concave essentially splits the board in half when tipped over and driving through turns, making the board feel way more narrow than it actually is. The new tail outline, combined with some tweaks on the bottom contours through the fins, has increased the maneuverability for tighter pocket turns without taking away the projection and grovel speed in gutless surf.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\u003cimg height=\"126\" width=\"115\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" alt=\"Helium Technology\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003eOur best-selling technology, with a new updated look. A stringerless EPS core with flex controlled at the rails made from Paulownia and Balsa wood and our proprietary deckskins - this construction is light and lively underfoot, and excellent at generating speed in everyday waves. Rob Machado calls the parabolic flex control provided by the wooden rails in the Machadocado \"good for drive on rail and control in critical sections.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n\u003cdiv id=\"video-wrap\" style=\"position: relative; cursor: pointer;\"\u003e\n\u003cscript type=\"application\/javascript\"\u003e\n      const videoWrap = document.querySelector('#video-wrap');\n      videoWrap.addEventListener('click', () =\u003e {\n        videoWrap.innerHTML = `\n          \u003cdiv style='position:relative; padding-bottom:56.25%; height:0; overflow:hidden; max-width:560px; margin:0 auto;'\u003e\n            \u003ciframe src='https:\/\/www.youtube.com\/embed\/XqIEm4sVamA?si=u8sxPlyE9-Byw-L0\u0026amp;autoplay=1' \n              title='YouTube video player' \n              style='position:absolute; top:0; left:0; width:100%; height:100%;' \n              frameborder='0' \n              allow='accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share' \n              referrerpolicy='strict-origin-when-cross-origin' \n              allowfullscreen\u003e\u003c\/iframe\u003e\n          \u003c\/div\u003e\n        `\n      }, { once: true })\n    \u003c\/script\u003e    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/HELIUM_VIDEO-THUMB.png?v=1787945290\" alt=\"Play video\" style=\"width: 100%; display: block; border-radius: 8px;\"\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'2\" x 21 7\/16\" x 2 5\/16\" x 31L","offer_id":52795586904380,"sku":"HSWP001-502-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'4\" x 21 11\/16\" x 2 7\/16\" x 34.6L","offer_id":52795586937148,"sku":"HSWP001-504-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'6\" x 22\" x 2 9\/16\" x 37.8L","offer_id":52795586969916,"sku":"HSWP001-506-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'8\" x 22 5\/16\" x 2 11\/16\" x 41.4L","offer_id":52795587002684,"sku":"HSWP001-508-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'10\" x 22 1\/2\" x 2 13\/16\" x 45.2L","offer_id":52795587035452,"sku":"HSWP001-510-5-NCL-3BLK-P","price":1125.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'0\" x 22 3\/4\" x 3\" x 49L","offer_id":52795587068220,"sku":"HSWP001-600-5-NCL-3BLK-P","price":1125.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'2\" x 23\" x 3 1\/16\" x 52.2L","offer_id":52795587100988,"sku":"HSWP001-602-5-NCL-3BLK-P","price":1125.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'4\" x 23 1\/8\" x 3 1\/4\" x 57.1L","offer_id":52795587133756,"sku":"HSWP001-604-5-NCL-3BLK-P","price":1125.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/Sweet_Potato_Helium0000_f90b73f9-ec73-405a-84c5-1e78d18b646d.png?v=1775083657"},{"product_id":"frk-swallow-2026","title":"FRK Swallow","description":"\u003cp\u003eMeet the newest addition to the FRK quiver. Crafted to unlock performance in waves 5' and under, Dan Mann designed the FRK Swallow to be more versatile in its performance characteristics than any other FRK shape that came before it.\u003c\/p\u003e\n\u003cp\u003eIn addition to the new swallow tail design, Dan placed an emphasis on better distributing the volume directly between the surfer's stance and worked with Kelly to amplify the effect of the outline in the back third of the board against all-new rocker curves - both down the shape's centerline and on its rails. By specifically perfecting the curve at the board's center when compared with the curve at the rails, the FRK Swallow excels at creating speed in flat, sticky sections, without sacrificing on-rail performance.\u003c\/p\u003e\n\u003cp\u003eAmongst the Slater Designs team, the unanimous feedback has been that the FRK Swallow feels better during downcarves and in fin releases than any other Slater Designs shape.\u003c\/p\u003e\n\u003cp\u003eDesigned to be surfed 2\" shorter than the FRK and 1\" shorter than the FRK+. Recommended to pair with our Endorfins KS1 Fin Set for best performance.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cimg height=\"102\" width=\"81\" id=\"x_img-e9abe860-6998-430c-bea0-28f72a2152b7\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/ibolic_2.0.png?v=1772232277\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003e\u003cspan\u003eI-Bolic 2.0 Core Technology\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance. I-Bolic 2.0 Technology offers the same speed, control, strength and response as the original, but with increased strength due to a fully engineered carbon strip inlay on the bottom deck and an updated look.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n\u003cdiv id=\"video-wrap\" style=\"position: relative; cursor: pointer;\"\u003e\n\u003cscript type=\"application\/javascript\"\u003e\n      const videoWrap = document.querySelector('#video-wrap');\n      videoWrap.addEventListener('click', () =\u003e {\n        videoWrap.innerHTML = `\n          \u003cdiv style='position:relative; padding-bottom:56.25%; height:0; overflow:hidden; max-width:560px; margin:0 auto;'\u003e\n            \u003ciframe src='https:\/\/www.youtube.com\/embed\/cZ6upEecaT4?si=mJc5IAPE-NzRBdyy\u0026amp;autoplay=1' \n              title='YouTube video player' \n              style='position:absolute; top:0; left:0; width:100%; height:100%;' \n              frameborder='0' \n              allow='accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share' \n              referrerpolicy='strict-origin-when-cross-origin' \n              allowfullscreen\u003e\u003c\/iframe\u003e\n          \u003c\/div\u003e\n        `\n      }, { once: true })\n    \u003c\/script\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/IBOLIC2_VIDEO-THUMB.png?v=1787945504\" alt=\"Play video\" style=\"width: 100%; display: block; border-radius: 8px;\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Grey \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'6\" x 18 1\/2\" x 2 3\/8\" x 25.7L","offer_id":52796389982524,"sku":"IFKS000-506-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Grey \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'7\" x 18 9\/16\" x 2 3\/8\" x 26.3L","offer_id":52796390015292,"sku":"IFKS000-507-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Grey \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'8\" x 18 5\/8\" x 2 7\/16\" x 27.4L","offer_id":52796390048060,"sku":"IFKS000-508-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Grey \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'9\" x 18 7\/8\" x 2 1\/2\" x 29L","offer_id":52796390080828,"sku":"IFKS000-509-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Grey \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'10\" x 19 1\/16\" x 2 9\/16\" x 30.2L","offer_id":52796390113596,"sku":"IFKS000-510-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Grey \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'11\" x 19 1\/4\" x 2 5\/8\" x 31.94L","offer_id":52796390146364,"sku":"IFKS000-511-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Grey \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'x 19 3\/8\" x 2 11\/16\" x 33.25L","offer_id":52796390179132,"sku":"IFKS000-600-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Grey \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'1\" x 19 9\/16\" x 2 11\/16\" x 34.6L","offer_id":52796390211900,"sku":"IFKS000-601-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":true},{"title":"Grey \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'2\" x 19 11\/16\" x 2 3\/4\" x 36.1L","offer_id":52796390244668,"sku":"IFKS000-602-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Grey \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'4\" x 20 1\/8\" x 2 13\/16\" x 38.7L","offer_id":52796390277436,"sku":"IFKS000-604-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/FRK_Swallow_IBolic0000_0add4ea1-7b41-4fa8-92f7-e32d090634a3.png?v=1775082707"},{"product_id":"boss-up-2026","title":"Boss Up","description":"\u003cp\u003eThe Boss up is the bigger brother of the S Boss, Kelly's first-ever midlength.\u003c\/p\u003e\n\u003cp\u003eDesigned by Dan Mann in partnership with Kelly Slater and Kevin Schulz, this utility midlength is the most well-rounded and versatile shape in the Slater Designs range, crafted to cruise across weak wave faces and grind through cavernous overhead tubes.\u003c\/p\u003e\n\u003cp\u003eThe Boss Up is the board you would travel with if you could only bring one board with you. Your one board quiver with maximum performance in a purely versatile package.\u003c\/p\u003e\n\u003cp\u003eRecommended to ride roughly +13 liters more volume than your standard shortboard, paired with the KS1 5 Fin Template configured as a Quad.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cimg height=\"102\" width=\"81\" id=\"x_img-e9abe860-6998-430c-bea0-28f72a2152b7\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/ibolic_2.0.png?v=1772232277\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003e\u003cspan\u003eI-Bolic 2.0 Core Technology\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance. I-Bolic 2.0 Technology offers the same speed, control, strength and response as the original, but with increased strength due to a fully engineered carbon strip inlay on the bottom deck and an updated look.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n  \u003cdiv id=\"video-wrap\" style=\"position: relative; cursor: pointer;\"\u003e\n    \u003cscript type=\"application\/javascript\"\u003e\n      const videoWrap = document.querySelector('#video-wrap');\n      videoWrap.addEventListener('click', () =\u003e {\n        videoWrap.innerHTML = `\n          \u003cdiv style='position:relative; padding-bottom:56.25%; height:0; overflow:hidden; max-width:560px; margin:0 auto;'\u003e\n            \u003ciframe src='https:\/\/www.youtube.com\/embed\/cZ6upEecaT4?si=mJc5IAPE-NzRBdyy\u0026amp;autoplay=1' \n              title='YouTube video player' \n              style='position:absolute; top:0; left:0; width:100%; height:100%;' \n              frameborder='0' \n              allow='accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share' \n              referrerpolicy='strict-origin-when-cross-origin' \n              allowfullscreen\u003e\u003c\/iframe\u003e\n          \u003c\/div\u003e\n        `\n      }, { once: true })\n    \u003c\/script\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/IBOLIC2_VIDEO-THUMB.png?v=1787945504\" alt=\"Play video\" style=\"width: 100%; display: block; border-radius: 8px;\"\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'6\" x 20 1\/8\" x 2 7\/8\" x 39.5L","offer_id":52798614176060,"sku":"ISBM000-606-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'8\" x 20 1\/4\" x 2 7\/8\" x 40.8L","offer_id":52798614241596,"sku":"ISBM000-608-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'10\" x 20 3\/8\" x 2 15\/16\" x 43.0L","offer_id":52798614307132,"sku":"ISBM000-610-5-NCL-3WWT-P","price":1125.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 7'0\" x 20 7\/16\" x 2 15\/16\" x 44.3L","offer_id":52798614372668,"sku":"ISBM000-700-5-NCL-3WWT-P","price":1125.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 7'2\" x 20 1\/2\" x 3\" x 46.4L","offer_id":52798614438204,"sku":"ISBM000-702-5-NCL-3WWT-P","price":1125.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 7'4\" x 20 7\/16\" x 3 1\/16\" x 48.4L","offer_id":52798614503740,"sku":"ISBM000-704-5-NCL-3WWT-P","price":1125.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 7'6\" x 20 5\/8\"L x 3 1\/8\" x 51.1L","offer_id":52798614569276,"sku":"ISBM000-706-5-NCL-3WWT-P","price":1125.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/Boss_Up_IBolic0000_6236b81c-50b6-412b-b69e-a935c22a8f3e.png?v=1775082124"},{"product_id":"groove-2026","title":"Groove","description":"\u003cdiv\u003eWhen everything goes your way. Find your Groove. Meet the highest-performance board Rob Machado's ever designed.\u003c\/div\u003e\n\u003cdiv\u003eThis shape still has the hybrid DNA Rob's known for, but it's the closest thing to a high-performance shortboard Rob's ever created. The Groove's rocker and tail template bring this shape back into the world of being able to come square off the bottom and go square off the lip, what everyone calls 'high-performance surfing.' Rob added in more rocker than his typical shapes, with a tail rocker that puts you tight in the pocket and elevated nose rocker to help you come down tight off the lip without catching your nose. As Rob explains, \"all surfboards have a balance of speed and control, and the Groove is all about controlling the speed a good wave gives you. It's the most responsive, high-performance board I've ever designed.\"\u003c\/div\u003e\n\u003cdiv\u003eRob continues, \"I feel like my designs are slowly moving in the direction of being more and more performance driven. After stopping the tour, I went as far away from high-performance as I could. I wanted to feel what all these different designs had to offer out there in the world. Twins, single fins, bonzers…and beyond.\u003c\/div\u003e\n\u003cdiv\u003eThe Groove is an exploration back into the world of a high-performance thruster but with an outline twist, giving you some width and thickness up front for extra paddle-ability but giving you a nice pulled in squash tail for high-performance shred-ability.\u003c\/div\u003e\n\u003cdiv\u003eI designed it for waves with a bit of push and power. Probably waist-high to overhead. But it goes great in weak waves too, I just wouldn’t go as far as calling it a groveler.\u003c\/div\u003e\n\u003cdiv\u003eTo tap back into my old school high performance days, my Machado Groove Fin Set is a must. To add a bit of a twist in smaller surf, you can run it with my Machado 2 + 1 template.\"\u003c\/div\u003e\n\u003cp\u003ePair with Rob's all-new Machado Groove Fin Set for best performance, and be sure to experiment in both the Thruster and Quad configurations.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg alt=\"Helium Technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" width=\"115\" height=\"126\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003eA stringerless EPS core with flex controlled at the rails made from Paulownia and Balsa wood - this construction is light and lively underfoot, and excellent at generating speed in everyday waves.\u003c\/div\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n\u003cdiv style=\"text-align: start; position: relative; 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The Go Fish goes fast and feels skatey and loose and I love it, and riding it for a couple years made me want to feel more high performance - more carves, tighter turns. So the Seaside is about refining… less area in the tail, narrowing the tips of the swallow, creating more curve and narrowing the nose. All elements for ripping while the Go Fish stays cruisey and fun.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Seaside is quad only, why?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"I decided that if i was going to make a quad I would make a quad that’s strictly a quad ... Design the concaves and bottom contours around that. I actually redesigned my entire concave setup that I’ve been using on the Moonbeam and Go Fish, and did it with the quad setup in mind so that it all works together.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy name this shape after your home break, Seaside?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"Naming surfboards might be the hardest thing to do on the planet [laughing]. It’s just the perfect little stick when I surf my home spot, Seaside.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy is the Seaside built in Helium?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"The first one I made for Tahiti was LFT and I was riding it in 6 foot tubes. But most everyone surfs a shape like the Seaside at beach breaks and little point breaks, so we made it in Helium because it’s really light, very responsive, really flexy with a softer feel and very durable. It’s the best option for a shape like the Seaside in smaller, weaker waves, I think.\"\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\u003cimg alt=\"Helium Technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" width=\"115\" height=\"126\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003eOur best-selling technology, with a new updated look. A stringerless EPS core with flex controlled at the rails made from Paulownia and Balsa wood and our proprietary deckskins - this construction is light and lively underfoot, and excellent at generating speed in everyday waves. 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Experience the joy of catching waves you'd previously not even consider trying to catch on the Machadocado with ease, this is Rob's most versatile squash tail yet. Whether you're an experienced surfer or just beginning, this shape will be your best friend on smaller days.\u003c\/p\u003e\n\u003cp\u003eDesigned by the California-based style icon, this board embodies Rob's extensive experience and passion for small wave surfing in California. The Machadocado is slightly wider and thicker than your standard shortboard, providing excellent stability and grovel-ability, while it's thinned out tail provides plenty of control and hold in rounder, more powerful waves. It's volume distribution favors fast wraps and quick speed generation in waves knee-high to overhead. The Thruster fin configuration allows you to ride as a Twin, a Twin with a trailer, or a Thruster, depending on your desired feeling.\u003c\/p\u003e\n\u003cp\u003eRecommended with the Machado 2 + 1 Fin Set for the best experience. This fin template was designed specifically for the Machadocado to enable tight turns and extreme control.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg alt=\"Helium Technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" width=\"115\" height=\"126\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003eOur best-selling technology, with a new updated look. A stringerless EPS core with flex controlled at the rails made from Paulownia and Balsa wood and our proprietary deckskins - this construction is light and lively underfoot, and excellent at generating speed in everyday waves. 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Rob Machado and Dan Mann have created the Mashup: a melding of each of their most popular designs, the Seaside and the Spitfire.\u003c\/p\u003e\n\u003cp\u003eBoth board designers have spent time mixing and matching their favorite elements of each shape, and they’ve landed at something that goes fast in weak waves as well as a Seaside, and also drives vertically in good waves as well as the Spitfire. The Mashup is the ultimate groveler you'll never want to take out of your trunk.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e***\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\u003cimg alt=\"Helium Technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" width=\"115\" height=\"126\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003eOur best-selling technology, with a new updated look. 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An iteration on the iconic design from the San Diegan shaper: this is the Thruster, enhanced. Better transitions and more turns in this iconic design.\u003c\/p\u003e\n\u003cp\u003eStu Kenson on the Twinzer:\u003c\/p\u003e\n\u003cp\u003e\"I started making Twinzers right after seeing Martin Potter ride one in 1989 at Lower Trestles.\u003c\/p\u003e\n\u003cp\u003eBack then, Twins were known to offer more speed and more maneuverability than single fins. These Twins were the foundation for what became Simon Anderson's Thruster. When I watched Martin Potter on a Twinzer that day at Lower Trestles, it was clear to me that a Twinzer setup had potential to become a solid innovation to a Thruster set.\u003c\/p\u003e\n\u003cp\u003eAbout 10 to 12 years ago, I made some design changes to the designs I originally refined in the early 90s, such as updated fin placements, and minor changes through the overall shape of the board.\u003c\/p\u003e\n\u003cp\u003eThis R\u0026amp;D turned into a game changer. From fishes to eggs, up into midlengths and performance longboards, and now making them into step up big wave boards.\u003c\/p\u003e\n\u003cp\u003eOne of the other key things about the Twinzer is how well it works in a variety of surf conditions from small junk surf to well overhead powerful surf.\u003c\/p\u003e\n\u003cp\u003eAnd...they work just as well on your backhand as they do on your forehand.\u003c\/p\u003e\n\u003cp\u003eRecommended with our all-new Firewire Kenson Twinzer Fin Set for best performance.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\u003cimg height=\"126\" width=\"115\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" alt=\"Helium Technology\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003eOur best-selling technology, with a new updated look. A stringerless EPS core with flex controlled at the rails made from Paulownia and Balsa wood and our proprietary deckskins - this construction is light and lively underfoot, and excellent at generating speed in everyday waves. Rob Machado calls the parabolic flex control provided by the wooden rails in the Machadocado \"good for drive on rail and control in critical sections.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n  \u003cdiv id=\"video-wrap\" style=\"position: relative; cursor: pointer;\"\u003e\n    \u003cscript type=\"application\/javascript\"\u003e\n      const videoWrap = document.querySelector('#video-wrap');\n      videoWrap.addEventListener('click', () =\u003e {\n        videoWrap.innerHTML = `\n          \u003cdiv style='position:relative; padding-bottom:56.25%; height:0; overflow:hidden; max-width:560px; margin:0 auto;'\u003e\n            \u003ciframe src='https:\/\/www.youtube.com\/embed\/XqIEm4sVamA?si=u8sxPlyE9-Byw-L0\u0026amp;autoplay=1' \n              title='YouTube video player' \n              style='position:absolute; top:0; left:0; width:100%; height:100%;' \n              frameborder='0' \n              allow='accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share' \n              referrerpolicy='strict-origin-when-cross-origin' \n              allowfullscreen\u003e\u003c\/iframe\u003e\n          \u003c\/div\u003e\n        `\n      }, { once: true })\n    \u003c\/script\u003e    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/HELIUM_VIDEO-THUMB.png?v=1787945290\" alt=\"Play video\" style=\"width: 100%; display: block; border-radius: 8px;\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'8\" x 21 1\/2\" x 2 3\/4\" x 43.7L","offer_id":52846434484540,"sku":"HTWZ001-608-2-NCL-3BLK-P","price":1125.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 7'0\" x 21 5\/8\" x 2 7\/8\" x 48.4L","offer_id":52846434517308,"sku":"HTWZ001-700-2-NCL-3BLK-P","price":1125.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 7'2\" x 21 7\/8\" x 2 15\/16\" x 51.3L","offer_id":52846434550076,"sku":"HTWZ001-702-2-NCL-3BLK-P","price":1125.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 7'4\" x 22\" x 3\" x 54.1L","offer_id":52846434582844,"sku":"HTWZ001-704-2-NCL-3BLK-P","price":1125.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/TJ_Twinzer_Helium0000_9b6aa0a9-46af-4564-b90d-3a94b152b480.png?v=1775082590"},{"product_id":"dominator-2-0-2026","title":"Dominator 2.0","description":"\u003cp\u003eThe Dominator II is a revisited version that I’m super excited about. The Dominator has been a staple in my quiver, and the Firewire line, since its inception in 2008. The DM II is meant to be a clean update of the original with design features that allow it to work well in a wider range of conditions and enhance its performance.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThe obvious outline change is the tail going to a squash from the round tail. Also, the rails are slightly more refined and performance oriented. The concave is the same under the front foot but splits into a subtle, double-barrel and V out the tail in the last 5”. I normally look for a round tail to provide smoothness in transition from rail to rail and during turns, but the squash tail is proving to not only have that quality as well, but also a bit more release in the turns.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\u003cimg height=\"126\" width=\"115\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" alt=\"Helium Technology\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003eOur best-selling technology, with a new updated look. A stringerless EPS core with flex controlled at the rails made from Paulownia and Balsa wood and our proprietary deckskins - this construction is light and lively underfoot, and excellent at generating speed in everyday waves. \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n  \u003cdiv id=\"video-wrap\" style=\"position: relative; cursor: pointer;\"\u003e\n    \u003cscript type=\"application\/javascript\"\u003e\n      const videoWrap = document.querySelector('#video-wrap');\n      videoWrap.addEventListener('click', () =\u003e {\n        videoWrap.innerHTML = `\n          \u003cdiv style='position:relative; padding-bottom:56.25%; height:0; overflow:hidden; max-width:560px; margin:0 auto;'\u003e\n            \u003ciframe src='https:\/\/www.youtube.com\/embed\/XqIEm4sVamA?si=u8sxPlyE9-Byw-L0\u0026amp;autoplay=1' \n              title='YouTube video player' \n              style='position:absolute; top:0; left:0; width:100%; height:100%;' \n              frameborder='0' \n              allow='accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share' \n              referrerpolicy='strict-origin-when-cross-origin' \n              allowfullscreen\u003e\u003c\/iframe\u003e\n          \u003c\/div\u003e\n        `\n      }, { once: true })\n    \u003c\/script\u003e    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/HELIUM_VIDEO-THUMB.png?v=1787945290\" alt=\"Play video\" style=\"width: 100%; display: block; border-radius: 8px;\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'6\" x 19 3\/4\" x 2 5\/16\" x 28.0L","offer_id":52846441103676,"sku":"HDM2001-506-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'7\" x 19 7\/8\" x 2 3\/8\" x 29.4L","offer_id":52846441136444,"sku":"HDM2001-507-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'8\" x 20\" x 2 3\/8\" x 30.1L","offer_id":52846441169212,"sku":"HDM2001-508-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'9\" x 20 1\/8\" x 2 7\/16\" x 31.5L","offer_id":52846441201980,"sku":"HDM2001-509-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'10\" x 20 1\/4\" x 2 1\/2\" x 33.0L","offer_id":52846441234748,"sku":"HDM2001-510-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'11\" x 20 3\/8\" x 2 1\/2\" x 33.9L","offer_id":52846441267516,"sku":"HDM2001-511-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'0\" x 20 1\/2\" x 2 1\/2\" x 34.9L","offer_id":52846441300284,"sku":"HDM2001-600-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'1\" x 20 5\/8\" x 2 9\/16\" x 36.0L","offer_id":52846441333052,"sku":"HDM2001-601-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'2\" x 20 3\/4\" x 2 5\/8\" x 37.8L","offer_id":52846441365820,"sku":"HDM2001-602-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'4\" x 21\" x 2 3\/4\" x 40.9L","offer_id":52846441398588,"sku":"HDM2001-604-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'6\" x 21 1\/4\" x 2 7\/8\" x 44.4L","offer_id":52846441431356,"sku":"HDM2001-606-5-NCL-3BLK-P","price":1125.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'8\" x 21 3\/4\" x 3\" x 48.6L","offer_id":52846441464124,"sku":"HDM2001-608-5-NCL-3BLK-P","price":1125.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'10\" x 22\" x 3 1\/4\" x 54.5L","offer_id":52846441496892,"sku":"HDM2001-610-5-NCL-3BLK-P","price":1125.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/Dominator_II_Helium0000.png?v=1773085243"},{"product_id":"xtra-cado","title":"Xtra Cado","description":"\u003cp\u003e\u003cspan\u003eIntroducing the Xtra Cado by Rob Machado, a midlength evolution of his best-selling Machadocado. Who doesn't like a little 'xtra 'cado on anything?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"I have this real attraction to boards in this midlength realm. It's not a longboard and it's not a shortboard. It's somewhere in between. It's for the days when you don't feel like trying as hard as other days, or when the waves just don't give you the green light to try and rip. Maybe you just want to glide into a few waves and draw out a couple longer turns, and maybe that's all it is, for simplifying the day,\" says Rob Machado.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRob continues on the Xtra Cado, \"it's a board with plenty of foam to get up and gliding with a deep single concave that quickly turns into a double concave with some panels down the rails to make the transitions easier. The shape's outline is pleasing to the eye, with a semi-rounded nose and a smooth squash tail, following in the footsteps of the Machadocado.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRob started with his best-selling Machadocado, and stretched out the outline to \u003c\/span\u003eits\u003cspan\u003e midlength form, which made it much straighter creating a really \u003c\/span\u003eglidey and floaty shape that’s easy to ride. He pulled down the rail from the domed deck giving the shape plenty of performance, and double concave with see running down the middle, making the board really user-friendly and easy to ride. The wide squash is super thinly foiled, just like Rob’s Machadocado. This design is really responsive rail-to-rail, great for long drawn-out turns, but also whips really tight in the pocket and in tight places on the wave face.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Xtra Cado is built with 5 fin boxes for unlimited fin configuration options. You can ride it as a Quad in some bigger surf, as a Twin in some small surf, or as a Thruster when you wanna rip. Or ride it with no fins at all...who cares? As long as you are having fun.\" Rob's been riding his stock 6'8\" Xtra Cado with his Machado Seaside Quad Fin Set, and other team riders have been enjoying this shape with his Machado 2 + 1 Fin Set.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg height=\"126\" width=\"115\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" alt=\"Helium Technology\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003eOur best-selling technology, with a new updated look. A stringerless EPS core with flex controlled at the rails made from Paulownia and Balsa wood and our proprietary deckskins - this construction is light and lively underfoot, and excellent at generating speed in everyday waves. Rob Machado calls the parabolic flex control provided by the wooden rails in the Machadocado \"good for drive on rail and control in critical sections.\u003c\/div\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n  \u003cdiv id=\"video-wrap\" style=\"position: relative; cursor: pointer;\"\u003e\n    \u003cscript type=\"application\/javascript\"\u003e\n      const videoWrap = document.querySelector('#video-wrap');\n      videoWrap.addEventListener('click', () =\u003e {\n        videoWrap.innerHTML = `\n          \u003cdiv style='position:relative; padding-bottom:56.25%; height:0; overflow:hidden; max-width:560px; margin:0 auto;'\u003e\n            \u003ciframe src='https:\/\/www.youtube.com\/embed\/XqIEm4sVamA?si=u8sxPlyE9-Byw-L0\u0026amp;autoplay=1' \n              title='YouTube video player' \n              style='position:absolute; top:0; left:0; width:100%; height:100%;' \n              frameborder='0' \n              allow='accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share' \n              referrerpolicy='strict-origin-when-cross-origin' \n              allowfullscreen\u003e\u003c\/iframe\u003e\n          \u003c\/div\u003e\n        `\n      }, { once: true })\n    \u003c\/script\u003e    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/HELIUM_VIDEO-THUMB.png?v=1787945290\" alt=\"Play video\" style=\"width: 100%; display: block; border-radius: 8px;\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'6\" x 20 3\/4\" x 2 9\/16\" x 38.7L","offer_id":52881200152892,"sku":"HXCA000-606-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'8\" x 21\" x 2 1\/2\" x 39.3L","offer_id":52881200185660,"sku":"HXCA000-608-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 7'0\" x 21 1\/2\" x 2 5\/8\" x 44.4L","offer_id":52881200218428,"sku":"HXCA000-700-5-NCL-3BLK-P","price":1125.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 7'2\" x 21 3\/4\" x 2 11\/16\" x 47.1L","offer_id":52881200251196,"sku":"HXCA000-702-5-NCL-3BLK-P","price":1125.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 7'6\" x 21 7\/8\" x 2 3\/4\" x 50.6L","offer_id":52881287610684,"sku":"HXCA000-706-5-NCL-3BLK-P","price":1125.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/Xtra_Cado_Helium0000_9b102633-01f9-4d60-a164-0530af6a9397.png?v=1775082339"},{"product_id":"drk","title":"DRK","description":"\u003cp\u003eIntroducing the winning design of Stab In The Dark X starring Kelly Slater, the DRK in I-Bolic 2.0 Technology by Dan Mann.\u003c\/p\u003e\n\u003cp\u003eDan drew inspiration from the original shape he crafted for Kelly when first asked to make the 11x World Champion some boards, the DRK is a refined version of the FRK designed for high-performance surfing in good waves. When Dan shaped the original batch of FRKs for Kelly in 2015, they sat in his board shed until 2017 when a friend insisted he try one. He loved that board from the very first turn on it, he immediately clicked and felt he could mindsurf anywhere he wanted to on the wave, it drove and jumped to exactly where he wanted to go.\u003c\/p\u003e\n\u003cp\u003eKelly's FRK shapes went unchanged until 2022 for the Barra de la Cruz event when he wanted to change the rail and foil to be more balanced under his chest. And then once more before a trip to J-Bay in 2023, when he asked Dan to push the wide point forward making the back half of the board more narrow than the FRK, allowing for a more elliptical, pulled-in tail. More narrow meant more sensitivity, and more need to be on top of your game.\u003c\/p\u003e\n\u003cp\u003eDan on the Stab In The Dark X project, \"it was a simple decision that this was my best shape for him. The board looked insane under his feet. He could put it wherever he wanted and he didn't have to think about it. Kelly not thinking about the board is when he is free to fly. When he is flying, we all win.\"\u003c\/p\u003e\n\u003cp\u003eThe DRK came to be with great care to keep the features that make the FRK such a great board, like fin placement, bottom contours, and rocker. It's a high-performance, refined, simple, and clean version of a high-performance shape that is surprisingly versatile in various conditions.\u003c\/p\u003e\n\u003cp\u003eAs he does with all of Kelly's shapes, Dan made the fin cluster conducive to changing between Quad and Thruster configurations. Kelly's been riding with his all-new Slater Designs Endorfins KSR Fin Set.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cimg height=\"102\" width=\"81\" id=\"x_img-e9abe860-6998-430c-bea0-28f72a2152b7\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/ibolic_2.0.png?v=1772232277\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\n\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003e\u003cspan\u003eI-Bolic 2.0 Core Technology\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance. I-Bolic 2.0 Technology offers the same speed, control, strength and response as the original, but with increased strength due to a fully engineered carbon strip inlay on the bottom deck and an updated look.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n\u003cdiv id=\"video-wrap\" style=\"position: relative; cursor: pointer;\"\u003e\n\u003cscript type=\"application\/javascript\"\u003e\n      const videoWrap = document.querySelector('#video-wrap');\n      videoWrap.addEventListener('click', () =\u003e {\n        videoWrap.innerHTML = `\n          \u003cdiv style='position:relative; padding-bottom:56.25%; height:0; overflow:hidden; max-width:560px; margin:0 auto;'\u003e\n            \u003ciframe src='https:\/\/www.youtube.com\/embed\/cZ6upEecaT4?si=mJc5IAPE-NzRBdyy\u0026amp;autoplay=1' \n              title='YouTube video player' \n              style='position:absolute; top:0; left:0; width:100%; height:100%;' \n              frameborder='0' \n              allow='accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share' \n              referrerpolicy='strict-origin-when-cross-origin' \n              allowfullscreen\u003e\u003c\/iframe\u003e\n          \u003c\/div\u003e\n        `\n      }, { once: true })\n    \u003c\/script\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/IBOLIC2_VIDEO-THUMB.png?v=1787945504\" alt=\"Play video\" style=\"width: 100%; display: block; border-radius: 8px;\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'5\" x 18\" x 2 1\/8\" x 21.4L","offer_id":52980858159420,"sku":"IDRK000-505-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'6\" x 18 1\/8\" x 2 3\/16\" x 22.5L","offer_id":52980148961596,"sku":"IDRK000-506-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'7\" x 18 1\/4\" x 2 1\/4\" x 23.7L","offer_id":52980148994364,"sku":"IDRK000-507-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'8\" x 18 3\/8\" x 2 5\/16\" x 24.9L","offer_id":52980149027132,"sku":"IDRK000-508-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'9\" x 18 7\/16\" x 2 3\/8\" x 26.1L","offer_id":52980149059900,"sku":"IDRK000-509-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'10\" x 18 1\/2\" x 2 7\/16\" x 27.2L","offer_id":52980149092668,"sku":"IDRK000-510-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'11\" x 18 11\/16\" x 2 1\/2\" x 29.0L","offer_id":52980149125436,"sku":"IDRK000-511-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'0\" x 18 13\/16\" x 2 5\/8\" x 31.0L","offer_id":52980149158204,"sku":"IDRK000-600-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'2\" x 19\" x 2 11\/16\" x 32.6L","offer_id":52980149223740,"sku":"IDRK000-602-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'4\" x 19 1\/4\" x 2 3\/4\" x 34.7L","offer_id":52980149256508,"sku":"IDRK000-604-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'6\" x 19 1\/2\" x 2 3\/4\" x 36.3L","offer_id":52980861436220,"sku":"IDRK000-606-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/DRK_IBolic0000_000976db-f044-483e-96f2-d3515fa5d758.png?v=1776115595"},{"product_id":"sci-fi-2-0","title":"Sci-Fi 2.0","description":"\u003cp\u003eA re-release of the classic Sci-Fi designed by Daniel 'Tomo' Thomson in collaboration with Kelly Slater, newly updated in I-Bolic Technology from Slater Designs.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eTomo says, \"the Sci-Fi has been such a popular design and stood the test of time because of its functionality. It's such an easy board to ride. It gives the user an effortless sense of control and performance that you wouldn't get in a traditional shortboard.\"\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eCapturing the essence of Daniel's Modern Planing Hull innovations over the prior decade, the Sci-Fi 2.0 can handle and hold in significantly sized waves up to double overhead, but it still grovels with ease of speed in flat faced waves under waist high.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eMuch of the magic in the Sci-FI 2.0 comes from Daniel's innovative approach to tail design and concave configuration, as the Sci-Fi 2.0 combines his original Double Bat Tail concept and his Quad Inside Single Concave.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThe result is a board that controls speed uncommonly well for how wide its tail is, making the Sci-Fi 2.0 in I-Bolic Technology a quiver enhancement to anyone's board rack.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cimg height=\"102\" width=\"81\" id=\"x_img-e9abe860-6998-430c-bea0-28f72a2152b7\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/ibolic_2.0.png?v=1772232277\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003e\u003cspan\u003eI-Bolic 2.0 Core Technology\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance. 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font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 0in 0in 12.0pt 0in;\"\u003eDan Mann's FRK+ is a classic squash tail high-performance shortboard, an enhanced version of the FRK for everyday conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe FRK+ is meant to be ridden slightly shorter than the original FRK round tail. It has all the on-wave benefits of the original FRK with a touch more release through turns that comes from the squash tail and minor adjustments to how the concaves and fin placements relate to the increased surface area of the squash when compared to a round tail. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe feedback on this shape has been that it has a super quick rail-to-rail responsiveness mixed with extremely good drive and release. Most intermediate and above surfers will appreciate the FRK+ for the way it gets out of your way to the point that you don’t even notice it's there - it feels like the most high performance expression of your intentions possible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 0in 0in 12.0pt 0in;\"\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cimg height=\"102\" width=\"81\" id=\"x_img-e9abe860-6998-430c-bea0-28f72a2152b7\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/ibolic_2.0.png?v=1772232277\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003e\u003cspan\u003eI-Bolic 2.0 Core Technology\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance. I-Bolic 2.0 Technology offers the same speed, control, strength and response as the original, but with increased strength due to a fully engineered carbon strip inlay on the bottom deck and an updated look.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n  \u003cdiv id=\"video-wrap\" style=\"position: relative; cursor: pointer;\"\u003e\n    \u003cscript type=\"application\/javascript\"\u003e\n      const videoWrap = document.querySelector('#video-wrap');\n      videoWrap.addEventListener('click', () =\u003e {\n        videoWrap.innerHTML = `\n          \u003cdiv style='position:relative; padding-bottom:56.25%; height:0; overflow:hidden; max-width:560px; margin:0 auto;'\u003e\n            \u003ciframe src='https:\/\/www.youtube.com\/embed\/cZ6upEecaT4?si=mJc5IAPE-NzRBdyy\u0026amp;autoplay=1' \n              title='YouTube video player' \n              style='position:absolute; top:0; left:0; width:100%; height:100%;' \n              frameborder='0' \n              allow='accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share' \n              referrerpolicy='strict-origin-when-cross-origin' \n              allowfullscreen\u003e\u003c\/iframe\u003e\n          \u003c\/div\u003e\n        `\n      }, { once: true })\n    \u003c\/script\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/IBOLIC2_VIDEO-THUMB.png?v=1787945504\" alt=\"Play video\" style=\"width: 100%; display: block; border-radius: 8px;\"\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Grey \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'6\" x 18 1\/4\" x 2 1\/4\" x 24.1L","offer_id":53007509455164,"sku":"IFKP001-506-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Grey \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'7\" x 18 3\/8\" x 2 5\/16\" x 25.0L","offer_id":53007509487932,"sku":"IFKP001-507-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Grey \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'8\" x 18 1\/2\" x 2 3\/8\" x 26.1L","offer_id":53007509520700,"sku":"IFKP001-508-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":true},{"title":"Grey \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'9\" x 18 11\/16\" x 2 1\/2\" x 28.2L","offer_id":53007509553468,"sku":"IFKP001-509-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Grey \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'10\" x 18 3\/4\" x 2 1\/2\" x 29.0L","offer_id":53007509586236,"sku":"IFKP001-510-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Grey \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'11\" x 19\" x 2 5\/8\" x 30.6L","offer_id":53007509619004,"sku":"IFKP001-511-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":true},{"title":"Grey \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'0\" x 19 1\/4\" x 2 11\/16\" x 32.2L","offer_id":53007509651772,"sku":"IFKP001-600-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Grey \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'1\" x 19 9\/16\" x 2 11\/16\" x 34.1L","offer_id":53007509684540,"sku":"IFKP001-601-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Grey \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'2\" x 19 3\/4\" x 2 13\/16\" x 36.1L","offer_id":53007509717308,"sku":"IFKP001-602-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Grey \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'4\" x 20 3\/16\" x 2 13\/16\" x 38.6L","offer_id":53007509750076,"sku":"IFKP001-604-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/FRK_Plus_IBolic0000_e1cdc9fc-53a6-4d04-8dc5-bfe2c1eee3a5.png?v=1776976501"},{"product_id":"spun-honey","title":"Spun Honey","description":"\u003cp\u003eIntroducing the Spun Honey by Dan Mann, a refined, high-performance groveler based on the Spitfire, shaped for freesurfer and firefighter, Kevin Schulz.\u003c\/p\u003e\n\u003cp\u003eAt its core, the Spun Honey is super user-friendly and has a giant sweet spot, the shape features a diamond tail for snappy pivots, added bite, and smooth release, and creates a responsive feel that thrives in punchy peaks and quick transitions. Designed for the fast, shifting walls of beach breaks, it blends the proven DNA of Firewire's iconic Spitfire with modern updates tuned for today's most explosive surfers. As Dan explains, \"surfers as a population are generally getting better. And boards are evolving similarly, they're getting more refined too.\"\u003c\/p\u003e\n\u003cp\u003eThe Spun Honey is based on Dan's popular Spitfire model, a short, compact groveler with the wide point a touch towards the tail from center but further forward to the nose than the Sweet Potato, with a tapered diamond tail. Underneath, the bottom contour is a pretty aggressive double concave set within a solid single concave, similar to the bottom of the Sweet Potato, with the double running further forward to the nose than most boards. This double concave bottom contour delivers speed, lift, and fluid rail-to-rail performance, benefits Dan learned from his S Boss and Boss Up shapes with a similar bottom. Dan's included his famous step rail from the Spitfire, also featured on the Mashup, that allows him to hide a lot of volume in the center of the shape while maintaining bladey, knifey rails.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIn terms of where the Spun Honey fits in Dan's range of shapes, it offers more performance than his Sweet Potato but less performance than his Dominator 2.0. Whether you're groveling gutless waves, \u003cmeta charset=\"utf-8\"\u003ethreading shorebreak barrels, or launching into air sections, the Spun Honey delivers a fast, forgiving ride with a spicy edge - an ideal everyday board for surfers pushing performance in weak, everyday conditions.\u003c\/p\u003e\n\u003cp\u003ePair with Dan's Spun Honey Fin Set for the best experience, a low profile raked template designed specifically for the Spun Honey shape.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\u003cimg height=\"126\" width=\"115\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" alt=\"Helium Technology\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003eOur best-selling technology, with a new updated look. A stringerless EPS core with flex controlled at the rails made from Paulownia and Balsa wood and our proprietary deckskins - this construction is light and lively underfoot, and excellent at generating speed in everyday waves. \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n  \u003cdiv id=\"video-wrap\" style=\"position: relative; cursor: pointer;\"\u003e\n    \u003cscript type=\"application\/javascript\"\u003e\n      const videoWrap = document.querySelector('#video-wrap');\n      videoWrap.addEventListener('click', () =\u003e {\n        videoWrap.innerHTML = `\n          \u003cdiv style='position:relative; padding-bottom:56.25%; height:0; overflow:hidden; max-width:560px; margin:0 auto;'\u003e\n            \u003ciframe src='https:\/\/www.youtube.com\/embed\/XqIEm4sVamA?si=u8sxPlyE9-Byw-L0\u0026amp;autoplay=1' \n              title='YouTube video player' \n              style='position:absolute; top:0; left:0; width:100%; height:100%;' \n              frameborder='0' \n              allow='accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share' \n              referrerpolicy='strict-origin-when-cross-origin' \n              allowfullscreen\u003e\u003c\/iframe\u003e\n          \u003c\/div\u003e\n        `\n      }, { once: true })\n    \u003c\/script\u003e    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/HELIUM_VIDEO-THUMB.png?v=1787945290\" alt=\"Play video\" style=\"width: 100%; display: block; border-radius: 8px;\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Yellow \/ Helium Core with Fiberglass Lamination \/ 5'4\" x 19 7\/8\" x 2 5\/16\" x 27.6L","offer_id":53070873723196,"sku":"HSPN000-504-5-NCL-3GOL-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Yellow \/ Helium Core with Fiberglass Lamination \/ 5'5\" x 20 1\/16\" x 2 5\/16\" x 29.0L","offer_id":53070873755964,"sku":"HSPN000-505-5-NCL-3GOL-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Yellow \/ Helium Core with Fiberglass Lamination \/ 5'6\" x 20 1\/8\" x 2 3\/8\" x 30.0L","offer_id":53070873788732,"sku":"HSPN000-506-5-NCL-3GOL-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Yellow \/ Helium Core with Fiberglass Lamination \/ 5'7\" x 20 1\/4\" x 2 7\/16\" x 31.0L","offer_id":53070873821500,"sku":"HSPN000-507-5-NCL-3GOL-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Yellow \/ Helium Core with Fiberglass Lamination \/ 5'8\" x 20 3\/8\" x 2 1\/2\" x 32.5L","offer_id":53070873854268,"sku":"HSPN000-508-5-NCL-3GOL-P","price":995.0,"currency_code":"USD","in_stock":true},{"title":"Yellow \/ Helium Core with Fiberglass Lamination \/ 5'9\" x 20 1\/28\" x 2 9\/16\" x 34.0L","offer_id":53070873887036,"sku":"HSPN000-509-5-NCL-3GOL-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Yellow \/ Helium Core with Fiberglass Lamination \/ 5'10\" x 20 3\/4\" x 2 9\/16\" x 35.2L","offer_id":53070873919804,"sku":"HSPN000-510-5-NCL-3GOL-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Yellow \/ Helium Core with Fiberglass Lamination \/ 5'11\" x 20 7\/8\" x 2 11\/16\" x 37.5L","offer_id":53070873952572,"sku":"HSPN000-511-5-NCL-3GOL-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Yellow \/ Helium Core with Fiberglass Lamination \/ 6'0\" x 21 1\/4\" x 2 3\/4\" x 39.4L","offer_id":53070873985340,"sku":"HSPN000-600-5-NCL-3GOL-P","price":995.0,"currency_code":"USD","in_stock":true},{"title":"Yellow \/ Helium Core with Fiberglass Lamination \/ 6'2\" x 21 1\/2\" x 2 13\/16\" x 41.7L","offer_id":53070874018108,"sku":"HSPN000-602-5-NCL-3GOL-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Yellow \/ Helium Core with Fiberglass Lamination \/ 6'4\" x 21 3\/4\" x 2 7\/8\" x 44.4L","offer_id":53070894694716,"sku":"HSPN000-604-5-NCL-3GOL-P","price":1125.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/Spun_Honey_Helium0000.png?v=1779213055"},{"product_id":"dominator-pro","title":"Dominator Pro","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThis is the shortboard that fans of the Dominator have been asking Dan Mann to build for years, designed to go toe to toe with your favorite performance shortboard. The all-new Dominator Pro shape is designed for surfers who have either progressed their skill set and want a more performance version of the Dominator 2.0, or just want a more refined version of the Dominator 2.0 for surf trips, or good days at home.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThe rocker on the Dominator Pro is true to the style of rocker on the original Dominator, but with a moderate increase in curve from nose to tail.The bottom contour's concave configuration is a near match of the Dominator 2.0’s concave, with slightly more single concave under the front foot in the Dominator Pro, flowing into a double barrel concave through the fins that transitions to a vee out the tip of the tail. \u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThe Dominator Pro is a true performance all rounder suited to waves thigh high and above, all the way up into overhead and hollow surf, but does work well in a variety of conditions. It really comes alive in the chest-high and above range, and wants to sit tight in the pocket and be in punchy waves with some curve to them.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003ePair the Firewire Velox Fin Set for the best performance - many of our riders love it as a Thruster, Dan prefers the Quad configuration.  \u003c\/div\u003e\n\u003cp class=\"p3\"\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\u003cimg height=\"126\" width=\"115\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" alt=\"Helium Technology\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003eOur best-selling technology, with a new updated look. A stringerless EPS core with flex controlled at the rails made from Paulownia and Balsa wood and our proprietary deckskins - this construction is light and lively underfoot, and excellent at generating speed in everyday waves. \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n  \u003cdiv id=\"video-wrap\" style=\"position: relative; cursor: pointer;\"\u003e\n    \u003cscript type=\"application\/javascript\"\u003e\n      const videoWrap = document.querySelector('#video-wrap');\n      videoWrap.addEventListener('click', () =\u003e {\n        videoWrap.innerHTML = `\n          \u003cdiv style='position:relative; padding-bottom:56.25%; height:0; overflow:hidden; max-width:560px; margin:0 auto;'\u003e\n            \u003ciframe src='https:\/\/www.youtube.com\/embed\/XqIEm4sVamA?si=u8sxPlyE9-Byw-L0\u0026amp;autoplay=1' \n              title='YouTube video player' \n              style='position:absolute; top:0; left:0; width:100%; height:100%;' \n              frameborder='0' \n              allow='accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share' \n              referrerpolicy='strict-origin-when-cross-origin' \n              allowfullscreen\u003e\u003c\/iframe\u003e\n          \u003c\/div\u003e\n        `\n      }, { once: true })\n    \u003c\/script\u003e    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/HELIUM_VIDEO-THUMB.png?v=1787945290\" alt=\"Play video\" style=\"width: 100%; display: block; border-radius: 8px;\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'6\" x 18 3\/4\" x 2 5\/16\" x 25.9L","offer_id":53197593313596,"sku":"HDMP001-506-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'7\" x 18 7\/8\" x 2 3\/8\" x 27.2L","offer_id":53197593346364,"sku":"HDMP001-507-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'8\" x 19\" x 2 3\/8\" x 28.1L","offer_id":53197593379132,"sku":"HDMP001-508-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'9\" x 19 1\/4\" x 2 7\/16\" x 29.3L","offer_id":53197593411900,"sku":"HDMP001-509-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'10\" x 19 1\/2\" x 2 1\/2\" x 30.1L","offer_id":53197593444668,"sku":"HDMP001-510-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'11\" x 19 3\/4\" x 2 1\/2\" x 31.7L","offer_id":53197593477436,"sku":"HDMP001-511-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'0\" x 20\" x 2 9\/16\" x 33.3L","offer_id":53197593510204,"sku":"HDMP001-600-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'2\" x 20 1\/4\" x 2 5\/8\" x 35.5L","offer_id":53197593542972,"sku":"HDMP001-602-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'4\" x 20 1\/2\" x 2 3\/4\" x 38.5L","offer_id":53197593575740,"sku":"HDMP001-604-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'6\" x 20 5\/8\" x 2 7\/8\" x 41.6L","offer_id":53197593608508,"sku":"HDMP001-606-5-NCL-3BLK-P","price":995.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/Dominator_Pro_Helium0000.png?v=1777585650"},{"product_id":"seaside-gallery","title":"Seaside Gallery","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe board our friends always “borrow” to keep, this is Rob Machado’s favorite Quad groveler. This special edition Seaside features artwork by one of Rob’s close friends and renowned artist, Todd \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDiCiurcio\u003c\/span\u003e and is built in a full carbon construction.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eRob says, “the Seaside is a board that will always live in my quiver, and Todd’s art on it makes it come to life that much more.” Todd shared on the collaboration, “synthesizing my painting ‘Hunt Your Way In Cut Offs; Prey For Nature’ through the Seaside Gallery evokes a sense of adventure and freedom, inviting surfers to ride not just the waves, but also the expression that enhances their experience on the bubble.”\u003c\/p\u003e\n\u003cp\u003eRob Machado on the Seaside, “just evolving the Go Fish to something new, really. The Go Fish goes fast and feels skatey and loose and I love it, and riding it for a couple years made me want to feel more high performance – more carves, tighter turns. So the Seaside is about refining...less area in the tail, narrowing the tips of the swallow, creating more curve and narrowing the nose. All elements for ripping while the Go Fish stays cruisey and fun.”\u003c\/p\u003e\n\u003cp\u003e***\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Firewire","offers":[{"title":"Black \/ Full Carbon Construction \/ 5'2\" x 20\" x 2 5\/16\" x 26.5L","offer_id":53980037579068,"sku":"CSED000-502-4-CAR-3PNT-P","price":1495.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Full Carbon Construction \/ 5'3\" x 20 5\/16\" x 2 3\/8\" x 28.2L","offer_id":53980037611836,"sku":"CSED000-503-4-CAR-3PNT-P","price":1495.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Full Carbon Construction \/ 5'4\" x 20 5\/8\" x 2 7\/16\" x 29.8L","offer_id":53980037644604,"sku":"CSED000-504-4-CAR-3PNT-P","price":1495.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Full Carbon Construction \/ 5'5\" x 20 15\/16\" x 2 1\/2\" x 31.5L","offer_id":53980037677372,"sku":"CSED000-505-4-CAR-3PNT-P","price":1495.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Full Carbon Construction \/ 5'6\" x 21 1\/4\" x 2 1\/2\" x 32.7L","offer_id":53980037710140,"sku":"CSED000-506-4-CAR-3PNT-P","price":1495.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Full Carbon Construction \/ 5'7\" x 21 5\/8\" x 2 1\/2\" x 33.6L","offer_id":53980037742908,"sku":"CSED000-507-4-CAR-3PNT-P","price":1495.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Full Carbon Construction \/ 5'8\" x 21 15\/16\" x 2 9\/16\" x 35.4L","offer_id":53980037775676,"sku":"CSED000-508-4-CAR-3PNT-P","price":1495.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Full Carbon Construction \/ 5'9\" x 22 1\/4\" x 2 5\/8\" x 37.3L","offer_id":53980037808444,"sku":"CSED000-509-4-CAR-3PNT-P","price":1495.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Full Carbon Construction \/ 5'10\" x 22 5\/8\" x 2 11\/16\" x 39.4L","offer_id":53980037841212,"sku":"CSED000-510-4-CAR-3PNT-P","price":1495.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Full Carbon Construction \/ 5'11\" x 22 3\/4\" x 2 3\/4\" x 41.1L","offer_id":53980037873980,"sku":"CSED000-511-4-CAR-3PNT-P","price":1495.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Full Carbon Construction \/ 6'0\" x 22 7\/8\" x 2 15\/16\" x 44.8L","offer_id":53980037906748,"sku":"CSED000-600-4-CAR-3PNT-P","price":1495.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Full Carbon Construction \/ 6'1\" x 22 15\/16\" x 3\" x 46.5L","offer_id":53980037939516,"sku":"CSED000-601-4-CAR-3PNT-P","price":1495.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/Seaside_LTD0000.png?v=1786466118"},{"product_id":"macy-boo","title":"Macy-Boo","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp class=\"p1\"\u003eIntroducing the Macy-Boo, Rob Machado's first longboard design, a user-friendly shape created with his daughter, Macy.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eRob's been making logs for his daughter Macy for quite a few years now, drawing inspiration from his personal quiver of surfboards, short to long, from Donald Takayama's \"Model T\" to Skype Frye's gliders, and an old photo of Macy's grandfather with a classic Australian log.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eRob had a custom from Donald from the late 90s, a board the California style icon rode on a trip to Costa Rica with Joel Tudor and Skipe Frye for the filming of Thomas Campbell's \"Sprout.\" A few others that have given Rob inspiration include a Hansen Surfboards 5050, a Ryan Burch nose rider, and a 9'6\" Skip Frye glider.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\"Logs have been in my life from way back. I live right in front of Cardiff Reef and I'm surrounded by some of the best loggers in the world. Tudor, Burch...I'm blessed to be surrounded by such amazing surfboard builders that have inspired me to ride all different types of surfboards and experience an abundance of feelings of wave riding.\"\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis traditional style log has single concave under the nose, a rolled belly through the middle feeding into vee through the back section, and a flipped tail rocker for nose riding.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePair with the Machado Macy-Boo 10\" Single Fin for the best experience, designed\u003cbr\u003especifically for the Macy-Boo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg height=\"126\" width=\"115\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" alt=\"Helium Technology\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003eAn EPS core with variable flex I-beam stringer, and rails made from Paulownia and Balsa wood to control flex - this construction is light and lively underfoot, and excellent at generating speed in everyday waves. New for 2024, a wooden nosecap creates maximum compatibility for noseriding in all conditions.\u003c\/div\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n  \u003cdiv id=\"video-wrap\" style=\"position: relative; cursor: pointer;\"\u003e\n    \u003cscript type=\"application\/javascript\"\u003e\n      const videoWrap = document.querySelector('#video-wrap');\n      videoWrap.addEventListener('click', () =\u003e {\n        videoWrap.innerHTML = `\n          \u003cdiv style='position:relative; padding-bottom:56.25%; height:0; overflow:hidden; max-width:560px; margin:0 auto;'\u003e\n            \u003ciframe src='https:\/\/www.youtube.com\/embed\/XqIEm4sVamA?si=u8sxPlyE9-Byw-L0\u0026amp;autoplay=1' \n              title='YouTube video player' \n              style='position:absolute; top:0; left:0; width:100%; height:100%;' \n              frameborder='0' \n              allow='accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share' \n              referrerpolicy='strict-origin-when-cross-origin' \n              allowfullscreen\u003e\u003c\/iframe\u003e\n          \u003c\/div\u003e\n        `\n      }, { once: true })\n    \u003c\/script\u003e    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/HELIUM_VIDEO-THUMB.png?v=1787945290\" alt=\"Play video\" style=\"width: 100%; display: block; border-radius: 8px;\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Resin Tint \/ Helium Core with Fiberglass Lamination \/ 9'3\" x 22 1\/2\" x 2 7\/8\" x 68L","offer_id":54335643681084,"sku":"HMCY000-903-1-RTC-1BLU-P","price":1390.0,"currency_code":"USD","in_stock":true},{"title":"Resin Tint \/ Helium Core with Fiberglass Lamination \/ 9'6\" x 23 \" x 3 1\/8\" x 79.6L","offer_id":54335643713852,"sku":"HMCY000-906-1-RTC-1BLU-P","price":1450.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/Macy_Helium0000.png?v=1788285798"},{"product_id":"mindcraft-ultra","title":"Mindcraft Ultra","description":"\u003cp class=\"p1\"\u003eIntroducing the Mindcraft Ultra by Daniel Thomson in collaboration with Kelly Slater, a step up or midlength iteration of the Mindcraft, taking the connectivity of rider and equipment in larger surf to the next level. The Mindcraft Ultra is a state-of-the-art surfboard design when it comes to drawing smooth performance lines when there’s power and energy in the water. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe design features an elongated parallel outline offering pure highspeed trim with an effortless ability to perform smooth rail turns while maintaining a distinct performance feel, thanks to Tomo’s Full Length Spiral Vee bottom contour. Featuring a similar torpedo nose as the Mindcraft shortboard, this nose profile is designed to be forgiving in the most critical moments, and is design aesthetic that both Tomo and Kelly feel is superior in performance for surfing outside of the jersey. A bump wing round tail completes the balance and symmetry of this design, allowing for tight turns at speed with exceptional control. All of these design featurs result in excellent control and effortless rail engagement particularly when riding at high speeds in larger surf.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Mindcraft Ultra can be ridden as either a step up or a midlength, and can be sized \u003cspan class=\"s1\"\u003eaccordingly. The larger sizes allow for a wider wave range and are generously volumed \u003c\/span\u003ewith performance rails that will still perform great when more foam is desired.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eRecommended as a Quad for the best performance, and is the configuration that Tomo and Kelly have been riding.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cimg height=\"102\" width=\"81\" id=\"x_img-e9abe860-6998-430c-bea0-28f72a2152b7\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/ibolic_2.0.png?v=1772232277\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003e\u003cspan\u003eI-Bolic 2.0 Core Technology\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance. I-Bolic 2.0 Technology offers the same speed, control, strength and response as the original, but with increased strength due to a fully engineered carbon strip inlay on the bottom deck and an updated look.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"width: 100%; max-width: 1000px; margin: 50px auto 0; padding: 0 20px; box-sizing: border-box;\"\u003e\n\u003cdiv style=\"position: relative; width: 100%; cursor: pointer;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/IBOLIC2_VIDEO-THUMB.png?v=1787945504\" alt=\"Play I-Bolic 2.0 video\" style=\"width: 100%; height: auto; display: block;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'11\" x 18 3\/4\" x 2 9\/16\" x 29.3L","offer_id":54340096164156,"sku":"IMCU000-511-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'1\" x 19\" x 2 5\/8\" x 31.3L","offer_id":54340096196924,"sku":"IMCU000-601-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'3\" x 19 1\/2\" x 2 3\/4\" x 34.6L","offer_id":54340096229692,"sku":"IMCU000-603-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'6\" x 20\" x 2 7\/8\" x 38.7L","offer_id":54340096262460,"sku":"IMCU000-606-5-NCL-3WWT-P","price":995.0,"currency_code":"USD","in_stock":false},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'9\" x 20 1\/2\" x 3\" x 43.2L","offer_id":54340096295228,"sku":"IMCU000-609-5-NCL-3WWT-P","price":1125.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 7'0\" x 20 3\/4\" x 3 1\/8\" x 47.2L","offer_id":54340096327996,"sku":"IMCU000-700-5-NCL-3WWT-P","price":1125.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 7'2\" x 21\" x 3 3\/16\" x 50.0L","offer_id":67636611809596,"sku":"IMCU000-702-5-NCL-3WWT-P","price":1125.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/Mindcraft_Ultra_IBolic0000_bdb95439-13b9-412c-8e8a-51815273937d.png?v=1791325859"},{"product_id":"test-product","title":"Test Product","description":"\u003cp\u003eIntroducing the Mindcraft designed by Kelly Slater and Daniel Thomson, a minimalist shape designed for pure function. Built in our patented I-Bolic 2.0 Technology, and grom sizes (5'2\" and under) built in our all-new G-Flex Technology.\u003c\/p\u003e\n\u003cp\u003eThe Mindcraft was designed to connect the surfer to their equipment like never before, a mind surfing experience from the minds of two visionaries. The outline was chosen for its minimalism and pure function, \u003cem\u003e\"a seamless blend of straightened elliptical curves,\" \u003c\/em\u003esays Daniel. The shape and design provide tons of speed and drive, with a feeling of pinpoint precision and the ability to turn on a dime - this board stays under your feet and goes where you want it to go.\u003c\/p\u003e\n\u003cp\u003eThe bottom contours are smoother, more continuous, and more subtle compared to Tomo's past models, offering plenty of speed and flow with a moderate performance rocker. There's a single to double concave that keeps the design engaged with the wave face while still offering lively response familiar to Tomo's other designs.\u003c\/p\u003e\n\u003cp\u003ePair with Kelly Slater's newest rake template, the Endorfins KSR as either a Quad or a Thruster, allowing for maximum versatility in waves 2-6 foot.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cimg height=\"102\" width=\"81\" id=\"x_img-e9abe860-6998-430c-bea0-28f72a2152b7\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/ibolic_2.0.png?v=1772232277\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003e\u003cspan\u003eI-Bolic 2.0 Core Technology\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance. I-Bolic 2.0 Technology offers the same speed, control, strength and response as the original, but with increased strength due to a fully engineered carbon strip inlay on the bottom deck and an updated look.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"width: 100%; max-width: 1000px; margin: 50px auto 0; padding: 0 20px; box-sizing: border-box;\"\u003e\n\u003cdiv style=\"position: relative; width: 100%; cursor: pointer;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/IBOLIC2_VIDEO-THUMB.png?v=1787945504\" alt=\"Play I-Bolic 2.0 video\" style=\"width: 100%; height: auto; display: block;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg height=\"99\" width=\"169\" alt=\"G-flex technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/G_Flex.png?v=1769901715\" style=\"margin-bottom: 16px; float: none; display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch4\u003eG-Flex Technology\u003c\/h4\u003e\n\u003cdiv\u003eOur newest construction, the grom version of our new Proflex Technology built specifically for smaller surfers. Because groms are lighter weight, we eliminated the carbon fiber cloth to create a more cost efficient construction for parents supporting growing kids.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'4\" x 18 1\/8\" x 2 1\/4\" x 23.7L","offer_id":54410327621948,"sku":null,"price":995.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'5\" x 18 3\/8\" x 2 5\/16\" x 25.0L","offer_id":54410327654716,"sku":null,"price":995.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'6\" x 18 5\/8\" x 2 3\/8\" x 26.5L","offer_id":54410327687484,"sku":null,"price":995.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'7\" x 18 7\/8\" x 2 7\/16\" x 27.9L","offer_id":54410327720252,"sku":null,"price":995.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'8\" x 19 1\/8\" x 2 1\/2\" x 29.5L","offer_id":54410327753020,"sku":null,"price":995.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'9\" x 19 3\/8\" x 2 9\/16\" x 31.0L","offer_id":54410327785788,"sku":null,"price":995.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'10\" x 19 5\/8\" x 2 5\/8\" x 32.6L","offer_id":54410327818556,"sku":null,"price":995.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 5'11\" x 19 7\/8\" x 2 11\/16\" x 34.3L","offer_id":54410327851324,"sku":null,"price":995.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'0\" x 20 1\/8\" x 2 3\/4\" x 36.1L","offer_id":54410327884092,"sku":null,"price":995.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'1\" x 20 3\/8\" x 2 13\/16\" x 37.9L","offer_id":54410327916860,"sku":null,"price":995.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'2\" x 20 5\/8\" x 2 7\/8\" x 39.7L","offer_id":54410327949628,"sku":null,"price":995.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'3\" x 20 7\/8\" x 2 15\/16\" x 41.6L","offer_id":54410327982396,"sku":null,"price":995.0,"currency_code":"USD","in_stock":true},{"title":"White \/ I-Bolic 2.0 Core with Fiberglass Lamination \/ 6'4\" x 21 1\/8\" x 3\" x 43.6L","offer_id":54410328015164,"sku":null,"price":995.0,"currency_code":"USD","in_stock":true},{"title":"G-Flex \/ G-Flex Technology \/ 4'6\" x 16 1\/4\" x 1 15\/16\" x 15.4L","offer_id":54410328047932,"sku":null,"price":695.0,"currency_code":"USD","in_stock":true},{"title":"G-Flex \/ G-Flex Technology \/ 4'8\" 16 1\/2\" x 2\" x 16.7L","offer_id":54410328080700,"sku":null,"price":695.0,"currency_code":"USD","in_stock":true},{"title":"G-Flex \/ G-Flex Technology \/ 4'10\" x 16 3\/4\" x 2 1\/16\" x 18.2L","offer_id":54410328113468,"sku":null,"price":695.0,"currency_code":"USD","in_stock":true},{"title":"G-Flex \/ G-Flex Technology \/ 5'0\" x 17\" x 2 1\/8\" x 19.7L","offer_id":54410328146236,"sku":null,"price":695.0,"currency_code":"USD","in_stock":true},{"title":"G-Flex \/ G-Flex Technology \/ 5'2\" x 17 1\/4\" x 2 3\/16\" x 21.2L","offer_id":54410328179004,"sku":null,"price":695.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/Mindcraft_IBOlic0000.png?v=1775573993"},{"product_id":"seaside-and-beyond","title":"Seaside \u0026 Beyond","description":"\u003cp\u003e\u003cspan\u003eRob Machado on the Seaside \u0026amp; Beyond, \"I've really been wanting to play around with some longer fishy kind of boards for a while now... Ever since I spent some time with Skip Frye and he showed me some of his fishes in the 7 foot range I’ve been on my mind. I first stretched out the Go Fish and made a 7’0”. It worked great and really got my mind spinning. Then I made a 7’0” Seaside and it became one of my favorite boards in my quiver. I rode it in everything - super small days, bigger days and everything in between. It’s become a board that I will take with me everywhere I go. \u003c\/span\u003e\u003cspan\u003eIt glides. It turns on a dime and most importantly, it puts a smile on my face.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRecommended with the Machado Seaside Quad Fin Set for best performance.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\u003cimg height=\"126\" width=\"115\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" alt=\"Helium Technology\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003eOur best-selling technology, with a new updated look. A stringerless EPS core with flex controlled at the rails made from Paulownia and Balsa wood and our proprietary deckskins - this construction is light and lively underfoot, and excellent at generating speed in everyday waves. \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n\u003cdiv id=\"video-wrap\" style=\"position: relative; cursor: pointer;\"\u003e\n\u003cscript type=\"application\/javascript\"\u003e\n      const videoWrap = document.querySelector('#video-wrap');\n      videoWrap.addEventListener('click', () =\u003e {\n        videoWrap.innerHTML = `\n          \u003cdiv style='position:relative; padding-bottom:56.25%; height:0; overflow:hidden; max-width:560px; margin:0 auto;'\u003e\n            \u003ciframe src='https:\/\/www.youtube.com\/embed\/XqIEm4sVamA?si=u8sxPlyE9-Byw-L0\u0026amp;autoplay=1' \n              title='YouTube video player' \n              style='position:absolute; top:0; left:0; width:100%; height:100%;' \n              frameborder='0' \n              allow='accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share' \n              referrerpolicy='strict-origin-when-cross-origin' \n              allowfullscreen\u003e\u003c\/iframe\u003e\n          \u003c\/div\u003e\n        `\n      }, { once: true })\n    \u003c\/script\u003e    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/HELIUM_VIDEO-THUMB.png?v=1787945290\" alt=\"Play video\" style=\"width: 100%; display: block; border-radius: 8px;\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'8\" X 20 3\/4\" X 2 5\/8\" X 40.9","offer_id":54416821190972,"sku":"HSAB000-608-4-NCL-3BLK-P","price":1125.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 7'0\" X 21 3\/8\" X 2 11\/16\" X 45.3","offer_id":54416821223740,"sku":"HSAB000-700-4-NCL-3BLK-P","price":1125.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 7'4\" X 21 3\/4\" X 2 3\/4\" X 49.5","offer_id":54416821256508,"sku":"HSAB000-704-4-NCL-3BLK-P","price":1125.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/SAB_Helium0000.png?v=1791306848"}],"url":"https:\/\/www.firewiresurfboards.com\/collections\/best-sellers.oembed","provider":"Firewire Surfboards - United States","version":"1.0","type":"link"}