{"title":"Blog - Groove","description":"","products":[{"product_id":"prestige-firewire-3-piece-arch-traction-pad","title":"Firewire Machado 3 Piece Arch Traction Pad","description":"\u003cp class=\"BasicParagraph\"\u003e\u003cspan lang=\"EN-US\"\u003eDiamond tread. Wide arch. High kick. \u003c\/span\u003eThe performance standard for shortboards.\u003c\/p\u003e\n\u003cp class=\"BasicParagraph\"\u003e\u003cspan lang=\"EN-US\"\u003eThe Firewire 3 Piece Arch Pad is Rob Machado's choice for thrusters when he wants to, \"act like a professional surfer.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BasicParagraph\"\u003e\u003cspan lang=\"EN-US\" mce-data-marked=\"1\"\u003e\u003cspan mce-data-marked=\"1\"\u003e***\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade with algae.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBLOOM is a high-performance flexible foam made from algae biomass harvested from freshwater sources throughout the world. The BLOOM Foam process:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Helps improve the quality of waterways by removing excess algae that harms plants, animals, and people who rely on the ecosystem for survival.\u003cbr\u003e• Recirculates fresh water back into the habitat.\u003cbr\u003e• Aids CO2 capture and sequestration. We’re literally scraping pond scum, solar drying, and pulverizing it before foaming the material to create a pad that helps re-balance the natural ecology, and reduces our dependence on non-renewable oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThrough this patented algae-technology, we have created a product with increased durability, improved shock absorption and reduced weight over conventional foams. The packaging is made with post-consumer backing, soy-based inks and a biodegradable wrapping.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBy choosing this traction, you are helping make the world a cleaner place.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Firewire","offers":[{"title":"Black\/Charcoal","offer_id":48465993695548,"sku":"PADF-T-3A-BKCH","price":58.0,"currency_code":"USD","in_stock":true},{"title":"Charcoal\/Black","offer_id":48465993728316,"sku":"PADF-T-3A-CHBK","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/PDP_2048x2048_fw3pcarchtraction_blk_1.png?v=1738617363"},{"product_id":"firewire-all-day-7mm-regular-leash","title":"Firewire All Day 7mm Regular Leash","description":"\u003cp\u003eThe Firewire all day series is engineered for durability, comfort, and reliability, making it the ideal choice for surfers who demand high performance from their gear. This leash incorporates advanced materials and innovative design features to ensure your safety and enhance your surfing experience.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003eCuff:\u003cbr\u003e- Recycled pet webbing cuff: made from seatbelt-grade webbing with a sublimated black camo print, offering both strength and style.\u003cbr\u003e- Comfortable neoprene lining: the inside of the cuff is lined with soft neoprene for maximum comfort.\u003cbr\u003e- Silicon printed grip: prevents the leash from sliding around your ankle, ensuring a secure fit while in the water.\u003cbr\u003e- Custom molded horn stand: extra flex zones help keep the leash off your board.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eCord:\u003cbr\u003e- Cold extruded construction: the cord is “cold extruded” underwater, creating an extremely strong molecular bond during the extrusion process. This results in a cord that is twice as strong as traditional cords and more resistant to fin cuts, a common cause of leash breakage.\u003cbr\u003e- Corrosion resistant swivels: both the custom-molded leash stems off the cuff and the rail saver feature corrosion-resistant swivels to prevent tangling and ensure longevity.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eRail saver:\u003cbr\u003e- Custom molded rail saver: protects your board’s rails from damage while maintaining a secure connection.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eLabels\/screens:\u003cbr\u003e- Custom molded micro-injection eco silicon labels: durable and eco-friendly labels on the cuff and rail saver for a distinctive and high-quality finish.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eAdditional features:\u003cbr\u003eSlater leash string: High-quality leash string to ensure secure attachment to your board.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eUsage:\u003cbr\u003e- The slater designs premium 6mm comp leash 6’ is perfect for competitive surfers and those who demand the highest performance from their gear. Its advanced construction and thoughtful design make it a must-have for those who prioritize durability and comfort in a variety of wave conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eMaintenance:\u003cbr\u003e- Rinse with fresh water: after each use, rinse the leash with fresh water to remove salt and sand, preventing corrosion and wear.\u003cbr\u003e- Store in a cool, dry place: when not in use, store the leash in a cool, dry place to maintain its integrity and longevity.- Regular inspection: periodically check for signs of wear or damage and replace the leash if necessary to ensure continued safety and performance.\u003c\/p\u003e","brand":"Firewire","offers":[{"title":"6'0\" \/ Black Camo","offer_id":50381357875516,"sku":"LFA76-600-R-AXS-BKC","price":42.0,"currency_code":"USD","in_stock":false},{"title":"6'0\" \/ Camo","offer_id":50381367542076,"sku":"LFA76-600-R-AXS-CAM","price":42.0,"currency_code":"USD","in_stock":false},{"title":"7'0\" \/ Camo","offer_id":50381357908284,"sku":"LFA77-700-R-AXS-CAM","price":44.0,"currency_code":"USD","in_stock":false},{"title":"7'0\" \/ Black Camo","offer_id":50381367574844,"sku":"LFA77-700-R-AXS-BKC","price":44.0,"currency_code":"USD","in_stock":false},{"title":"8'0\" \/ Black\/Yellow","offer_id":50381367607612,"sku":"LFA78-800-R-AXS-BLY","price":45.0,"currency_code":"USD","in_stock":false},{"title":"10'0\" \/ Camo","offer_id":50381366526268,"sku":"LFL710-100-R-AXS-CMO","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/FWREG67mmBLKCAMOBlkCord_SR.png?v=1732038947"},{"product_id":"machado-groove-fin-set","title":"Machado Groove Fin Set","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA throwback to Rob's performance days, the Machado Groove Fin Set is a performance template crafted for Rob's continued exploration of the performance surfing world. This is the highest-performance fin template Rob's ever designed.\u003c\/p\u003e\n\u003cp\u003eRob took special care with this fin's construction, wanting to create a technically progressive flex throughout the template. Because of the various carbon layups in combination with the bamboo core, the leading edge is stiffer while the trailing edge has more flex. This construction's progressive flex provides spring and liveliness out of every turn, while maintaining the immediate response and drive required for high-performance surfing.\u003c\/p\u003e\n\u003cp\u003eThis fin set comes as a 5 Fin Set because although Rob original designed the Groove as a Thruster, he quickly became hooked on the Quad configuration. It's offered in size Medium\/Large as it's larger than a typical Medium but smaller than a typical Large.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSingle Tab variants are compatible with Futures' fin system.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSingle Tab variants are compatible with Futures' fin system.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Firewire","offers":[{"title":"5 Fin Set \/ Single Tab (Futures)","offer_id":51430055280956,"sku":"FRGR-ML-5-BLN-3WOD","price":200.0,"currency_code":"USD","in_stock":true},{"title":"3 Fin Set \/ Single Tab (Futures)","offer_id":51463143063868,"sku":"FRGR-ML-3-BLN-3WOD","price":160.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/GROOVE_M_L.png?v=1741120535"}],"url":"https:\/\/www.firewiresurfboards.com\/collections\/blog-groove.oembed","provider":"Firewire Surfboards - United States","version":"1.0","type":"link"}